Boomerang (Latin American TV channel)

Boomerang was a 24-hour cable television channel owned by WarnerMedia under its International division. It was a localization of the original United States channel initially launched in 2001 and primarily carried classic Warner Bros. and Hanna-Barbera cartoons. In 2006 it was relaunched as a youth-oriented service. The network would relaunch once more in 2008, now focusing exclusively on teenagers, before becoming the first Boomerang feed in the world to undergo the 2014 worldwide rebrand on 28 September 2014.

Boomerang
HeadquartersAtlanta, Georgia, United States
Programming
Language(s)Spanish
Portuguese (Brazilian feed only)
English (SAP only)
Picture format1080i HDTV
(rescaled to 16:9 480i/576i for SDTV feed)
Ownership
OwnerWarnerMedia Latin America
Sister channelsCartoon Network
Tooncast
History
Launched1993 (1993)
(block on Cartoon Network)
2 July 2001 (2001-07-02)
Closed1 December 2021 (2021-12-01)
Replaced byCartoonito
Links
WebsiteBoomerang LA Archived official website at the Wayback Machine (archived 2021-05-15)

The channel was replaced by Cartoonito on December 1, 2021 on 6 am across Latin America.

History

Launching of Boomerang (2001–06)

Boomerang was launched on 2 July 2001 with the same graphics and programming from the US variant of the channel. It used to air classic Hanna-Barbera cartoons that had been dropped from the Latin American variant of Cartoon Network back then.

As general children's service (2006–07)

On 3 April 2006, Boomerang was relaunched as a general children's entertainment network, introducing a logo and on-air branding style identical to that of Pogo (a Turner-owned kids channel in India). Classic cartoons were pushed to the overnight and early morning hours, while the daytime lineup began to feature live-action and animated series; this also encompassed a variation of the Tiny TV block, Mini TV.

As teen-oriented channel (2008–14)

In January 2008, (June 2008 in Latin America) in the Brazilian and Mexican localized feeds,[1] the channel modified its logo and relaunched again, now solely broadcasting original and third-party-produced shows aimed at teenagers. All classical animation was moved over to Tooncast, a separate 24-hour channel that launched in December of that year. The channel aired some successful blocks, such as Boombox, which consisted of interviews with different artists and featuring live concerts in Latin America, the US, and later, the United Kingdom. On 1 April 2009, the channel launched a mobile service.[2] Outside of Latin America, the channel is an associate member of the Caribbean Cable Cooperative.[3] By mid-2010, the channel's logo was slightly modified. By May 2011, it was the only Boomerang channel in the world that would not air any animated content.

Relaunch as kids and family channel (2014–21)

On 1 April 2014, cartoon programming returned to the daytime schedule. It was later confirmed that the channel would be part of the worldwide rebrand which took place later on 28 September that year.[4]

Replacement by Cartoonito (2021)

In October 2021, it was announced on SKY Brasil’s lineup that Boomerang would be replaced by Cartoonito on December 1.[5] Shortly after that, the Argentine pay television service Telered announced the replacement for the rest of Latin America on the same date.[6] And by December 1, 2021, Boomerang was replaced by Cartoonito throughout Latin America.

Programming
Main article: List of programs broadcast by Boomerang (Latin American channel)

Logo history
  • July 2, 2001 – April 3, 2006
    July 2, 2001 – April 3, 2006
  • April 3, 2006–January 2008
    April 3, 2006–January 2008
  • January 2008–October 4, 2010
    January 2008–October 4, 2010
  • October 4, 2010 – September 28, 2014
    October 4, 2010 – September 28, 2014
  • September 28, 2014 – December 1, 2021
    September 28, 2014 – December 1, 2021

See also

References
  1. "Boomerang extingue os clássicos de seu sinal latino só agora?". ANMTV (in Portuguese). May 30, 2008. Archived from the original on December 20, 2021. Retrieved December 20, 2021.
  2. ":: Nuevo servicio para celulares de Boomerang ::". RealTVNews. Archived from the original on April 17, 2009.{{cite web}}: CS1 maint: unfit URL (link)
  3. "Member channels of the Caribbean Cable Cooperative". Archived from the original on August 16, 2011.
  4. "Turner Newsroom: Turner Broadcasting Announces Strategic Changes/Expansions to its Portfolio of Animation, Kids and Young Adult Networks". Archived from the original on April 8, 2014. Retrieved December 20, 2021.
  5. "Boomerang passa a se chamar Cartoonito no Brasil". ANMTV. October 29, 2021. Archived from the original on October 30, 2021. Retrieved December 20, 2021.
  6. "Boomerang tambien pasará a ser Cartoonito para el público hispanoamericano". www.anmtvla.com. Archived from the original on November 1, 2021. Retrieved November 1, 2021.
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