Animal Planet (Indian TV channel)

Former logo used by the network.

On February 3, 2008, Animal Planet underwent a major revamp in its programming and branding. The new lineup placed a larger focus on series portraying animals as "characters" in their own right, and more "aggressive" and story-based entertainment series targeting mature viewers 13–49 (such as Escape to Chimp Eden and the reality documentary series Whale Wars), as opposed to traditional nature documentaries and family viewing. The network also adopted a new logo, replacing its previous "elephant and globe" emblem with a stylized wordmark, and the new slogan "Same Planet, Different World". Network president Marjorie Kaplan explained that Animal Planet had been too "soft" and family-oriented, and that it was aiming to be "more aggressive and tapping into the instinctual nature of compelling animal content."[9][10][11]

In April 2010, Animal Planet introduced a new slogan and marketing campaign, "Surprisingly Human," as an evolution of the 2008 rebranding. The slogan reflected Animal Planet's increasing number of personality-based series following animal-related investigations and occupations, such as River Monsters.[12]

In April 2012, Animal Planet's entertainment-oriented direction was criticized after it broadcast Mermaids: The Body Found—a fictional documentary suggesting that mermaids were real. Despite its fictitious content, the documentary was widely viewed, and a follow-up entitled Mermaids: The New Evidence set an all-time ratings record for the channel.[13][14]

On July 16, 2019, A Tamil audio track was added

Text and/or other creative content from Animal Planet was copied or moved into Animal Planet (Indian TV channel). The former page's history now serves to provide attribution for that content in the latter page, and it must not be deleted so long as the latter page exists.

Additions to the channel in the late 2000s, such as Meerkat Manor and Orangutan Island, reflected its shift toward "predation programming" and more immersive storytelling. Animal Planet intended the new direction to help revitalize stagnating ratings, after primetime viewership of the network dropped by 9% in 2007.[11] Animal Planet added pseudo-scientific documentary, reality television, and sitcom shows to its line-up.

Animal Planet is also well known for the Puppy Bowl, an annual special featuring puppies at play inside a football-themed setting. The special airs on the afternoon prior to the NFL's Super Bowl, and was originally narrated by commentator and NFL Films narrator Harry Kalas before his death.[15]

On October 29, 2022, months after the merger of Discovery, Inc. and WarnerMedia into Warner Bros. Discovery, it was announced that Pit Bulls & Parolees would air its final season,[16] while other shows like Lone Star Law and Louisiana Law moved to Discovery Channel. With the exception of Puppy Bowl XIX that aired on the network February 12, 2023,[17] the latest programming moves left Animal Planet to air reruns of the network's programming as well as other shows from other Discovery properties pre-WBD merger.

Text and/or other creative content from Animal Planet was copied or moved into Animal Planet (Indian TV channel). The former page's history now serves to provide attribution for that content in the latter page, and it must not be deleted so long as the latter page exists.

Animal Planet HD World is the HD time shift version of Animal Planet India operated by Warner Bros. Discovery for the Indian subcontinent. Launched on 23rd July 2023. The channel runs time shift to main channel. It is available in eight languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali and Marathi[18][19] The channel can be viewed on digital cable and satellite television in India.[20][21][22]

• CNN International
• Discovery Channel
• HBO

• Official website