Giallo (TV channel)

Giallo is an Italian free television channel owned by Warner Bros. Discovery EMEA.

Giallo
CountryItaly
Broadcast areaNational
Programming
Language(s)Italian
Picture format576i SDTV
Ownership
OwnerSwitchover Media (2012–2013)
Discovery Italia (2013–2022)
Warner Bros. Discovery Italy (2022–present)
Sister channelsNove
DMAX
Food Network
Frisbee
HGTV
K2
Motor Trend
Real Time
Warner TV
History
LaunchedMay 14, 2012 (2012-05-14)
ReplacedCanalOne

History

Switchover Media management (2012–2013)

On 7 May 2012, Giallo replaced the CanalOne broadcasts with a sign announcing the launch of the channel, in which the protagonists wrote sentences on a wall (with reference to the "chromatic" idioms of the Italian language), then erased with yellow paint, occurred on 14 May at 4:00 pm by Switchover Media.[1]

Discovery Italia management (2013–2022)

Since 14 January 2013, the channel has been produced by Discovery Italia, after the acquisition of the latter by the publisher Switchover Media. From 9 April 2014, Giallo also transmits via satellite on Sky Italia at channel 144.[2] Three days later the channel renews its logo and graphics and also changes its position, moving to the top left.[3] From 6 February of the same year, the transparent "D" is added to the left of the logo. The same thing for the other free channels belonging to Discovery, from 23 July of the same year, Giallo also broadcasts on Tivù Sat to channel 38.[4]

From 10 April 2020, as also happened on Real Time, the superimposed logo has undergone some changes, becoming monochromatic and with the Discovery logo in full in place of the D-globe.

Programming

References
  1. "Giallo. Dal 14 Maggio Canale 38 Digitale Terrestre". YouTube (in Italian). Retrieved 13 April 2020.
  2. "Tv: Su Sky debuttano nuovi canali di Discovery Italia e Laeffe" (in Italian). 8 April 2014. Retrieved 13 April 2020.
  3. "Brand Identity Magazine GialloDiscovery" (in Italian). 12 November 2018. Archived from the original on 13 November 2018. Retrieved 15 April 2020.
  4. "Discovery su tivùsat con Focus e Giallo" (in Italian). 23 July 2015. Retrieved 15 April 2020.
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