Whiskey and Coke

Whiskey and Coke is a highball cocktail made by mixing whiskey, typically bourbon or Tennessee whiskey, with Coca-Cola or other colas. A popular version of the drink is Jack and Coke (also referred to as JD and Coke or Jack Coke), where the Jack Daniel's brand of whiskey is used. The drink is especially popular in the American South. The drink is generally served with ice – sometimes in an old-fashioned glass or a Collins glass, and sometimes in less-expensive containers such as disposable plastic cups.[1] When bourbon is used, it is often called bourbon and Coke, or more generically, bourbon and cola. The "Coke" part of the name may tend to imply that the Coca-Cola brand of cola is used, but it is common for any brand of cola to be referred to as "Coke", at least in the American South.[1][2]

This article is about a cocktail. For the songwriters, see Jack & Coke (songwriters).
Whiskey and Coke
Cocktail
A typical Jack and Coke
TypeHighball
Base spirit
ServedOn the rocks: poured over ice
Standard drinkware
Collins glass
Commonly used ingredients
  • 1 part whiskey
  • 3–5 parts Coca-Cola (strength dependent)
  • Ice
PreparationPour whiskey into a Collins glass filled with ice. Fill to desired level with Coca-Cola. Stir lightly.

History

The first known mention of a drink made by mixing whiskey with Coke was in a 1907 report of an employee of the United States Bureau of Chemistry and Soils, who encountered the drink when visiting the South, and said the proprietor called it a "Coca-Cola high-ball".[1] Bourbon and Coke would grow to become a common starting point for introducing novice drinkers to bourbon, according to Dave Pickerell, a former master distiller of the Maker's Mark brand of bourbon.[3]

According to Massachusetts Beverage Business in 2005,[4] the popularity of the Jack and Coke combination was on the rise among 21- to 34-year-olds. Mike Keyes, Jack Daniel's Senior Vice President and Global Brand Director, was quoted in 2007 as saying that "Over time, more of Jack Daniel's is being consumed with mixers, such as Coca-Cola."[4]

In 2016, after the death of Lemmy Kilmister, the frontman and bassist of the heavy metal band Motörhead, his fans began a campaign to rename the cocktail after him, due to his prominent and frequent consumption of the drink.[5] On January 12, 2016, Food and Beverage magazine said they had officially named the Jack and Coke combination "The Lemmy".[6]

Marketing

The term "Jack and Coke" was used in some combined advertising for Jack Daniel's and Coca-Cola, and several products were created as part of this marketing campaign, including bar signs and taps.[7] Around 1996, Jack Daniel's released a canned beverage called "Jack Daniel's and Cola", a mixed beverage of the same type as Jack and Coke, in several markets in the South Pacific, including Australia and New Zealand.[8]

In 2022, Jack Daniel's and Coca-Cola announced the planned release of a ready to drink (RTD) canned cocktail.[9]

Variations

See also

References
  1. Miles, Jonathan (August–September 2013). "Bourbon and Coke: A Match Made in Dixie". Garden and Gun. Retrieved April 10, 2019.
  2. Tower, Wells (August–September 2012). "Julian P. Van Winkle III: The Arbiter of Taste". Garden and Gun. Retrieved April 16, 2019.
  3. Simonson, Robert (June 24, 2013). "If Jack Daniel Were a Beekeeper". The New York Times. Retrieved April 16, 2019.
  4. Walker, Tracy. Walker. "It's clear that brown spirits have gained momentum, particularly the Tennessee whiskey segment." Retrieved February 1, 2007. Archived May 10, 2006, at the Wayback Machine
  5. Brandle, Lars (January 8, 2016). "Motörhead Fan Starts Campaign to Rename a Jack and Coke a 'Lemmy'". billboard. Retrieved December 23, 2016.
  6. "The Lemmy". Food & Beverage Magazine. Archived from the original on 5 December 2020. Retrieved 17 December 2016.
  7. Image: Jack & Coke Bar Tap. Retrieved February 2, 2007. Archived April 27, 2006, at the Wayback Machine
  8. Collins, Glenn (January 18, 1996). "The Media Business: Advertising – Addenda; Additional Work On Jack Daniel's". The New York Times. Retrieved December 23, 2016.
  9. Valinsky, Jordan (June 13, 2022). "Coca-Cola is putting Jack & Coke in a can". CNN. Retrieved February 8, 2023.
  10. "Rye and Coke drink recipe". iDrink. Retrieved December 1, 2017.
  11. Barman, the (June 2, 2013). "[VIDEO] Standard Mixed Drinks | Well Drink Recipes". Bars and Bartending.
  12. Salvatore Difalco (October 9, 2008). "RYE WHISKY COCKTAILS". TORO Magazine. Archived from the original on November 2, 2013.
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