Bowling Headliners

Bowling Headliners was television's first nationally broadcast bowling show.[1] It aired on ABC from December 26, 1948, to October 30, 1949, and on DuMont from November 13, 1949, to April 9, 1950.[2]

Bowling Headliners
Presented byJimmy Powers and Al Cirillo (ABC)
Joe Hasel (DuMont)
Country of originUnited States
Production
Running time30 Minutes
Release
Original networkABC (1948-49)
DuMont (1949-50)
Original releaseDecember 26, 1948 (1948-12-26) –
April 9, 1950 (1950-04-09)

The series aired from Rego Park Lanes in Queens, New York. The original commentators were Jimmy Powers and Al Cirillo. When the show moved to DuMont, Joe Hasel took over as host.[1] Cirillo also produced the program.[2] Other hosts included Russ Hodges[3] and Bill Slater.[4]

Each episode of Bowling Headliners had two nationally known professional bowlers competing as part of a found-robin elimination tournament.[5] An audience-participation feature invited viewers to send letters about their bowling abilities. Each week two letter-writers were selected to compete against two members of the audience at the bowling alley in three-frame matches with prizes available.[6]\

Edelbrew Brewery Inc. of Brooklyn signed a contract in January 1949 to sponsor a 15-minute segment of Bowling Headliners on four of ABC's eastern stations.[7] It was the show's first sponsor.[8] In March 1949, the program lost what would have been another beer sponsorship. The New York State Liquor Authority canceled a contract that would have added Ballantine as a sponsor. The authority cited the bowling alley's selling of Ballantine, saying that the proposed advertising would amount to subsidizing the alley's operations. Officials of the alley and Ballantine proposed stopping sales there, but the authority did not change its decision.[9]

The show was featured on the cover of the October 29, 1949, TV Guide when the magazine was still a local publication from New York City.[10]

The series is believed to be lost.

See also

References
  1. Grasso, John; Hartman, Eric R. (2014). Historical Dictionary of Bowling. Rowman & Littlefield. p. 10. ISBN 978-0-8108-8022-1. Retrieved December 22, 2021.
  2. McNeil, Alex (1996). Total Television: the Comprehensive Guide to Programming from 1948 to the Present (4th ed.). New York, New York: Penguin Books USA, Inc. p. 113. ISBN 0-14-02-4916-8.
  3. "Bowling Headliners". The Herald-News. New Jersey, Passaic. November 5, 1949. p. 18. Retrieved December 22, 2021 – via Newspapers.com.
  4. "Television". The Akron Beacon Journal. December 11, 1949. p. 40. Retrieved December 22, 2021 – via Newspapers.com.
  5. Brooks, Tim; Marsh, Earle F. (2009). The Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present. Random House Publishing Group. p. 173. ISBN 978-0-307-48320-1. Retrieved December 22, 2021.
  6. Stretch, Bud (May 21, 1949). "Air Waves". Courier-Post. p. 11. Retrieved December 22, 2021 – via Newspapers.com.
  7. "Edelbrew To Buy 15 Mins. of 'Bowling'" (PDF). Billboard. January 22, 1949. p. 12. Retrieved December 22, 2021.
  8. "Business Briefly" (PDF). Broadcasting. January 17, 1949. p. 4. Retrieved December 22, 2021.
  9. "Liquor Author'ty Nixes Ballantine TV Bowfin°. Pact" (PDF). Billboard. March 26, 1949. pp. 3, 15. Retrieved December 22, 2021.
  10. OldTVGuides.com Archived November 7, 2006, at the Wayback Machine

Bibliography
  • David Weinstein, The Forgotten Network: DuMont and the Birth of American Television (Philadelphia: Temple University Press, 2004) ISBN 1-59213-245-6
  • Alex McNeil, Total Television, Fourth edition (New York: Penguin Books, 1980) ISBN 0-14-024916-8
  • Tim Brooks and Earle Marsh, The Complete Directory to Prime Time Network TV Shows, Third edition (New York: Ballantine Books, 1964) ISBN 0-345-31864-1


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