Brainshark

Brainshark was a privately held technology company based in Waltham, Massachusetts that provided a sales enablement platform and product suite. Bigtincan acquired Brainshark in August 2021.

Brainshark
TypePrivate
Founded1999
FoundersJoe Gustafson
Headquarters
Waltham, MA
,
USA
Key people
Greg Flynn, President and CEO Joe Gustafson, Founder & Chairman
Websitewww.brainshark.com

Products

Brainshark provided Web-based applications and products, delivered via software as a service (SaaS), to help companies improve sales effectiveness and productivity. The company offered a sales enablement platform and product suite.[1]

The company's core product was Brainshark, a sales enablement platform that helped organizations create content used for sales training, onboarding, and coaching.[2]

Brainshark launched its coaching platform in February 2016 [3]

In October 2011, Brainshark released SlideShark,[4] a mobile app for the Apple iPad[5] and Apple iPhone[6] that lets users properly display PowerPoint presentations on iOS devices.[7][8][9][10]

Brainshark was used in a wide range of industries, including insurance,[11] healthcare,[12] financial services,[13] technology,[14] non-profit,[15] and others for training,[16] sales and marketing,[17] channel,[18] and corporate communications.[12]

References
  1. " Brainshark.com," "The goal of sales readiness isn't just to ensure reps are completing their training - but mastering it. That's where Brainshark can help.," 21 April 2017, https://www.brainshark.com/sales-readiness
  2. "Solutions". Brainshark. Retrieved 10 March 2023.
  3. "Articles | The Learning Guild". www.learningguild.com. Retrieved 10 March 2023.
  4. McCarty, Brad (18 October 2011). "PowerPoint on the iPad? SlideShark makes it happen seamlessly". TNW | Apps. Retrieved 10 March 2023.
  5. USAToday,"SlideShark: PowerPoint on the iPad", 2 November 2011, http://content.usatoday.com/communities/technologylive/post/2011/11/slideshark-powerpoint-on-the-ipad/1
  6. "App spotlight: SlideShark puts PowerPoint in your pocket". PCWorld. Retrieved 10 March 2023.
  7. "How to Use Your iPhone or iPad for a Presentation". Business News Daily. Retrieved 10 March 2023.
  8. InformationWeek, "iPad PowerPoint App Swims Into The Enterprise", 3 February 2012, http://www.informationweek.com/thebrainyard/news/document_sharing_collaborative_writing/232600180
  9. "SlideShark now lets you broadcast presentations live from your iPhone and iPad". VentureBeat. 26 March 2013. Retrieved 10 March 2023.
  10. ReadWriteWeb, "Giving iPad PowerPoint Presentations Just Got a Lot Better,” 15 May 2012, http://www.readwriteweb.com/mobile/2012/05/giving-ipad-powerpoint-presentations-just-got-a-lot-better.php Archived 1 July 2012 at the Wayback Machine
  11. Insurance Networking News, “Top 5 Trends for 2013 — Mobility,” 1 December 2012, http://www.insurancenetworking.com/issues/2008_89/top-5-trends-for-2013-mobility-31436-1.html?pg=1
  12. Insurance & Technology, “Innovating in a Down Market: BCBS of Florida Leverages Brainshark,” 5 May 2009, http://insurancetech.com/management-strategies/showArticle.jhtml?articleID=217200806&_requestid=317860 Archived 25 November 2010 at the Wayback Machine
  13. BtoB, “Curian Capital Delivers a Differentiator to Advisers,” 9 March 2009, "BtoB Magazine: Marketing News and Strategies for BtoB, Direct & Internet Marketing". Archived from the original on 5 March 2012. Retrieved 12 November 2010.
  14. CITEworld, “Red Hat to Employees: Yes, Please Bring New Apps to Work,” 4 February 2013, http://www.citeworld.com/consumerization/21382/red-hat-bring-apps-to-work
  15. Banjo, Shelly. "Helping Themselves". WSJ. Retrieved 10 March 2023.
  16. Mobile Enterprise, “NASA Uses iPads and SlideShark for Deep Sea Training,” 11 October 2012, http://mobileenterprise.edgl.com/news/nasa-uses-ipads-and-slideshark-for-deep-sea-training82521
  17. DemandGen Report, “Brainshark Launches Sales Enablement Portal,” 21 May 2013, http://www.demandgenreport.com/industry-topics/industry-news/2147-brainshark-launches-sales-enablement-portal-.html#.UaUdfZx3Ddp
  18. Channel Marketer Report, “Brainshark Channel Edition Aims To Speed Onboarding, Training, And Marketing Development For Improved Sales Results,” 23 January 2012, http://channelmarketerreport.com/2012/01/brainshark-channel-edition-aims-to-speed-onboarding-training-and-marketing-development-for-improved-sales-results/
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