Byredo

Byredo is a Swedish company that produces fragrances, leather goods, and accessories.[1][2] Byredo is a portmanteau of "By Redolence".[3] It was founded in Stockholm in 2006 by Ben Gorham[4].[5] Its first collection of handbags and other accessories debuted at Paris Fashion Week in September 2017.[6]

Byredo
TypeSubsidiary
Founded2006 (2006) ; Stockholm, Sweden
FounderBen Gorham
Headquarters
Sweden
Area served
Europe, North America, Asia
ProductsLuxury goods
ParentPuig

History

In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital.[3][7] This company was invested in Diptyque and Malin + Goetz,[8] and also owns Space NK.[3] In May 2022, Puig acquired a majority stake in Byredo.[9]

Collaborations

Perfumer Jérôme Epinette has created some scents for the brand — Byredo.[8] In 2016 Byredo collaborated with photographers Inez and Vinoodh on a fragrance named "1996."[10][11]

In 2018, Byredo collaborated with Off-White's Virgil Abloh on a fragrance named "Elevator Music."[12]

Byredo has also collaborated with IKEA on a home fragrance [13][14] – releasing the OSYNLIG candle collection in 2020.[15] In 2021, Byredo launched the fragrance Space Rage in partnership with the singer Travis Scott.[16]

References
  1. "Luxury leather handbag collection • Made in Italy | BYREDO". www.byredo.com.
  2. "About Byredo". www.byredo.com.
  3. Manzanita buys majority stake in Byredo 1 May 2013
  4. Conlon, Scarlett (2020-01-18). "Ben Gorham: 'With Byredo I wanted a more inclusive approach to luxury'". The Observer. ISSN 0029-7712. Retrieved 2023-07-27.
  5. Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
  6. Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
  7. Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
  8. Christopher Stocks, Name game: Byredo celebrates its tenth anniversary with a nameless fragrance wallpaper.com 6 Sep 2016
  9. "Puig snaps up majority stake in cool Swedish fragrance brand Byredo". 31 May 2022.
  10. Maria Ward, Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration Vogue, December 9, 2016
  11. 1996 Inez & Vinoodh fragrantica.com
  12. "Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession". Vogue. 2018-03-03. Retrieved 2022-04-27.
  13. Dena Silver, The Fashionization of Ikea Includes Virgil Abloh, Byredo, and Stampd: The affordable Swedish Home Goods store is starting to appeal to the style set Observer.com 6/14/2017
  14. The sweet scent of IKEA and Byredo IKEA, 09.06.2017
  15. Madge Maril, Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy Harpersbazaar.com 9 November 2020
  16. Walsh, Savannah (2021-01-19). "It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked". ELLE. Retrieved 2021-02-23.
    This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.