Cake (Itzy song)

"Cake" is a song recorded by South Korean girl group Itzy for their seventh extended play Kill My Doubt. It was released as the EP's lead single by JYP Entertainment and Republic Records on July 31, 2023.

"Cake"
Single by Itzy
from the EP Kill My Doubt
LanguageKorean
ReleasedJuly 31, 2023 (2023-07-31)
Studio
  • JYPE Studio (Seoul)
  • 821 Studio (Seoul)
  • Sterling Sound
Genre
Length3:19
Label
Composer(s)
Lyricist(s)
  • B.E.P
  • Jeon Goon
Producer(s)
Itzy singles chronology
"Cheshire"
(2022)		 "Cake"
(2023)		 "Ringo"
(2023)
Music video
Cake on YouTube

Background and release

On June 19, 2023, JYP Entertainment announced Itzy would be releasing their seventh extended play titled Kill My Doubt on July 31. The track listing was also released on the same day with "Cake" announced as the lead single.[1] A day later, the promotional schedule was released.[2] The music video teasers was released on July 26,[3] and July 27.[4] The song was released alongside the EP and its music video on July 31.[5]

Composition

"Cake" was written and composed by duo Black Eyed Pilseung, with Jeon Goon participating in the lyrics writing, Flyt participating in the composition and arrangement, and the duo's Rado participating in the arrangement.[6] The track has been described as an "energetic" pop and hip hop song characterized by "energetic brass and drum sounds" with lyrics carrying the message of "easily forget[ting] all your problems, like a piece of cake".[7][8] Member Yeji explained that the song "is a summer score filled with the girl group's energetic vibe". Yuna noted that "the core essence of the track is the summer-themed melody that's guaranteed to fight off the heatwave".[9] "Cake" was composed in the key of G major, with a tempo of 103 beats per minute.[10]

Critical reception
Professional ratings
Review scores
SourceRating
IZM[11]

Writing for IZM, Park Soo-jin noted that "the group's message of self-love and confidence [from previous releases] continued into [the song]". Park opined that "the song's various textures create a somewhat tight gap" however noting that "the musical approach was boring".[11]

Commercial performance

"Cake" debuted at number 77 on South Korea's Circle Digital Chart in the chart issue dated July 30 to August 5, 2023;[12] on its component charts, the song debuted at number nine on the Circle Download Chart,[13] number 127 on the Circle Streaming Chart,[14] and number 62 on the Circle BGM Chart.[15] It ascended to number 27 on the Circle Digital Chart,[16] and number 31 on the Circle Streaming Chart,[17] in the chart issue dated August 20–26, 2023. In Singapore, the song debuted at number 19 on the RIAS Top Regional Chart in the chart issue dated August 4–10, 2023.[18] In Taiwan, the song debuted at number 23 on the Billboard Taiwan Songs in the chart issue dated August 19, 2023.[19] Globally, the song debuted at number 194 on the Billboard Global Excl. U.S in the chart issue dated September 2, 2023.[20]

Music video

The music video was released alongside the song by JYP Entertainment on July 31.[5] In the visual, Itzy could be seen "creating trouble" with scenes switching from "walking into a movie set" to "causing minor accidents" before showing "the world [starting] to fall apart around them [however] the girl group continue to sing and dance happily".[21]

Promotion

Shortly following the release of Kill My Doubt, Itzy held a showcase at the SK Olympic Handball Gymnasium to introduce the EP and its songs, including "Cake", and to communicate with their fans.[22] The group subsequently performed on four music programs in the first week of promotion: Mnet's M Countdown on August 3,[23] KBS's Music Bank on August 4,[24] MBC's Show! Music Core on August 5,[25] and SBS's Inkigayo on August 6.[26] On the second week of promotion: they performed on three music programs: M Countdown on August 10,[27] Show! Music Core special broadcast of the 2023 Ulsan Summer Festival on August 12.[28], and Inkigayo on August 13.[29] On the third week of promotion, they performed on Music Bank on August 18.[30] On the fourth week of promotion, they performed on four music programs: M Countdown on August 24,[31] Music Bank on August 25,[32] Show! Music Core on August 26,[33] and Inkigayo on August 27.[34] On the fifth week of promotion, they performed on four music programs: M Countdown on August 31,[35] Music Bank on September 1,[36] Show! Music Core on September 2,[37] and Inkigayo on September 3.[38]

Accolades
Award and nominations for "Cake"
Year Organization Award Result Ref.
2023 The Fact Music Awards Best Music – Fall Nominated [39]
Music program awards
Program Date Ref.
Music Bank August 11, 2023 [40]

Credits and personnel

Credits adapted from EP's liner notes.[6]

Studio

Personnel

  • Itzy – vocals
  • Rado – producer, background vocals, arrangement, digital editing, vocal directing, string
  • Flyt – producer, composition, arrangement, digital editing, guitar, bass
  • Ashley Alisha – background vocals
  • B.E.P – lyrics, composition
  • Jeon Goon – lyrics
  • Uhm Sae-hee – recording
  • Goo Hye-jin – recording
  • Kim Min-hee – recording
  • Curtis Douglas – mixing
  • Chris Gehringer – mastering

Charts

Release history
Release history for "Cake"
Region Date Format Label
Various July 31, 2023

References
  1. Im, Min-ji (June 19, 2023). "Itzy, 7월31일 컴백..타이틀곡 'Cake' 포함 6곡 수록(공식)" [Itzy, comeback on July 31st..6 songs including the lead single 'Cake' (official)] (in Korean). Herald Pop. Archived from the original on June 19, 2023. Retrieved July 28, 2023 – via Naver.
  2. Koh, Seung-ah (June 20, 2023). "있지, 컴백 타이틀 '케이크' 포함 신곡 뮤비 3편 공개" [Itzy releases 3 new music videos, including the comeback title 'Cake'] (in Korean). News1. Archived from the original on August 9, 2023. Retrieved July 28, 2023 – via Naver.
  3. Park, Soo-in (July 26, 2023). "Itzy 'Cake' MV 티저 최초공개, 짧지만 강력한 안무" [Itzy 'Cake' MV teaser first revealed, short but powerful choreography] (in Korean). Newsen. Archived from the original on August 9, 2023. Retrieved July 28, 2023 – via Naver.
  4. Seon, Mi-kyung (July 27, 2023). "'컴백' Itzy, 무더위 날릴 에너제틱 서머퀸..'Cake'" ['Comeback' Itzy, energetic summer queen to beat the heat...'Cake'] (in Korean). Osen. Archived from the original on August 9, 2023. Retrieved July 28, 2023 – via Naver.
  5. Park, Seo-hyun (July 31, 2023). "[팝's신곡]"껌이라고 난 생각해" 더 당당하고 청량해진 ITZY, 쿨 맥스 'CAKE'" [[Pop's new song] "I think it's chewing gum" More confident and refreshing Itzy, cool max 'Cake'] (in Korean). Herald Pop. Archived from the original on August 9, 2023. Retrieved August 9, 2023 – via Naver.
  6. Itzy (2023). Kill My Doubt (photobook). South Korea: JYP Entertainment; Dreamus. Credits.
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  22. Hong, Hye-min (July 31, 2023). ""이를 갈았다"...있지, '킬 마이 다웃' 꽉 채운 자신감 [종합]" ["Grinded teeth"...You know, 'Kill My Doubt' filled with confidence [Comprehensive]] (in Korean). Hankook Ilbo. Archived from the original on August 9, 2023. Retrieved August 9, 2023 – via Naver.
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