Cereal Partners Worldwide

Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).[1]

Cereal Partners Worldwide
TypeJoint Venture
HeadquartersLausanne,
Switzerland
Area served
Worldwide (Excluding U.S. and Canada)
Brands
  • Nestlé
  • Shreddies
  • Cheerios
Owners

The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and Shreddies, were once made by Nabisco. In Australia and New Zealand, some of CPW's products are sold under the Uncle Tobys brand. In 2022 the company started selling cereals under the General Mills brand but some cereal brands like Trix still continue to have the Nestlé brand.[2]

They have an annual turnover of about two billion US dollars, and a workforce of about 4,000 employees. The company is headquartered in Lausanne.[3]

Products

Breakfast cereals produced by Cereal Partners include:

References
  1. "Breakfast Cereals". Nestlé. Retrieved 2022-02-15.
  2. Tribune, Mike Hughlett Star. "General Mills, with Nestle, is trying to make cereal more popular overseas". Star Tribune. Retrieved 2023-02-16.
  3. "General Mills grooms Jeff Harmening as next CEO | Borderless". 2019-07-13. Archived from the original on 2019-07-13. Retrieved 2022-08-03.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
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