Charlie Rich

Despite his lack of consistent commercial success, Epic Records signed Rich in 1967, mainly on the recommendation of producer Billy Sherrill.[3] Sherrill helped Rich refashion himself as a Nashville Sound balladeer during an era when old rock 'n' roll artists like Jerry Lee Lewis and Conway Twitty were finding a new musical home in the Country format. This new "countrypolitan" Rich sound paid off in the summer of 1972, when "I Take It on Home" went to number six on the country charts.[3] The title track from his 1973 album Behind Closed Doors became a number-one country hit early in that year, then crossed over into the top 20 on the pop charts.[3] This time, his follow-up single did not disappoint, as "The Most Beautiful Girl" spent three weeks at the top of the country charts and two weeks at the top of the pop charts.[3] Now that he was established as a country music star, Behind Closed Doors won three awards from the Country Music Association that year: Best Male Vocalist, Album of the Year, and Single of the Year. The album was also certified gold. Rich won a Grammy Award for Best Male Country Vocal Performance, and he took home four Academy of Country Music awards. One of RCA Victor's several resident songwriters, Marvin Walters, co-wrote for three years with Rich, producing four recordings including the popular "Set Me Free".

After "The Most Beautiful Girl," number-one hits came quickly, five songs topping the country charts in 1974 and crossed over to the pop charts:[3] "There Won't Be Anymore" (pop number 18), "A Very Special Love Song" (pop number 11), "I Don't See Me In Your Eyes Anymore" (pop number 47), "I Love My Friend" (pop number 24), and "She Called Me Baby" (pop number 47). Both RCA Records and Mercury Records (Smash was a subsidiary of Mercury that was absorbed into the main company in 1970) also re-released his previously recorded material from the mid-1960s. All of this success led the CMA to name him Entertainer of the Year in 1974. In the same year he performed the Academy Award-nominated theme song "I Feel Love (Benji's Theme)" from the film Benji. Rich had three more top-five hits in 1975, but though he was at the peak of his popularity, he began to drink heavily, causing considerable problems off-stage.

Rich's problematic drinking famously culminated at the CMA awards ceremony for 1975,[3] when he presented the award for Entertainer of the Year while visibly intoxicated.[7] After stumbling through the names of the nominees, he clumsily tore open the envelope, took out a cigarette lighter, and lit fire to the paper with the winner's name.[3] He then announced the winner of the award as "My friend Mr. John Denver".[8] Some considered it an act of rebellion against the Music Row-controlled Nashville Sound; others speculated that it was a protest against the award going to Denver, whose music Rich had considered too "pop" and not enough "country".[7] Many, including industry insiders, were outraged, and Rich's popularity took a dive.[3]

In a 2016 interview, former CMA Executive Director Jo Walker-Meador speculated that Rich's drunkenness may have been in part due to resentment over his being shut out of the nominations that year, after his success at the 1974 awards. His son Charlie, Jr., says on his website:

I'll tell you why I thought he did it. #1 He thought it would be funny. He set it up by talking about how the potential winners were probably nervous, as he had been the previous year. #2 Bad judgement. He had recently broken his foot in a freak accident at his home in Memphis. ... So...Due to the pain, he took pain medication the night of the show: Bad idea! Secondly, he and another country star got to drinking gin and tonics while waiting in the dressing room. The show was long, so by the time Dad was supposed to go on, the drinks on top of the medication got him buzzed. ... Primarily he thought it would be funny. I know the last thing my father would have wanted to do was set himself up as judge of another musician. He felt badly that people thought it was a statement against John Denver.[7]

The slump in Rich's career was exacerbated by the fact that his records began to sound increasingly similar: pop-inflected country ballads with overdubbed strings and little jazz or blues. He did not have a top-10 hit again until "Rollin' With the Flow" went to number one on the country charts (as well as number 32 on the easy listening charts) in 1977.[3] Early the following year, in 1978, he signed with United Artists Records, and throughout that year, he had hits on both Epic and UA. His hits in 1978 included the top-10 hits "Beautiful Woman", "Puttin' In Overtime At Home", and his last number one with "On My Knees", a duet with Janie Fricke.[3]

In 1979, Rich had moderate success with his singles, his biggest hit being a version of "Spanish Eyes" that entered the country top 20. He appeared as himself in the 1978 Clint Eastwood movie Every Which Way but Loose, performing "I'll Wake You Up When I Get Home".[3] This song hit number three on the country charts in 1979 and was the last top-10 country single of his career. In 1980, he switched labels again to Elektra Records and that fall released a number-12 country single, "A Man Just Don't Know What a Woman Goes Through". One more top-40 hit followed, the Gary Stewart song "Are We Dreamin' the Same Dream" early in 1981, but Rich decided to remove himself from the spotlight. For over a decade, he lived off his investments in semi-retirement, only playing occasional concerts. In 1981, he had a bit part in the movie Take This Job and Shove It, which yielded his last charted single, "You Made It Beautiful".

In 1992, Rich emerged from his semi-retirement to release on Sire Records Pictures and Paintings, a jazzy album produced by journalist Peter Guralnick.[3] It received positive critical reviews and restored Rich's reputation as a musician, but it was his last album. In 2016, a tribute album entitled Feel Like Going Home: The Songs of Charlie Rich was released by Memphis International Records. Tom Waits, who was an opening act for Rich in the 1970s, mentions him in the song "Putnam County" from his album Nighthawks at the Diner with the lyric: "The radio's spitting out Charlie Rich... He sure can sing, that son of a bitch."