Chi Mat Ba Ram

"Chi Mat Ba Ram" (Korean: 치맛바람; lit. Swish of a Skirt) is a song recorded by South Korean girl group Brave Girls for their fifth extended play Summer Queen (2021). It was released on June 17, 2021, by Brave Entertainment as the album's lead single. An English version of the song was also included in the extended play.

"Chi Mat Ba Ram"
Single by Brave Girls
from the album Summer Queen
ReleasedJune 17, 2021
Recorded2021
GenreTropical house
Length3:37
LabelBrave
Songwriter(s)
Brave Girls singles chronology
"We Ride"
(2020)		 "Chi Mat Ba Ram"
(2021)		 "After We Ride"
(2021)
Music video
"Chi Mat Ba Ram" on YouTube

Upon release, the song peaked at number three on South Korea's Gaon Digital Chart and number two on the Billboard K-pop Hot 100, becoming the group's third top-five hit on both charts. The music video for the track was released on June 17, and shows the group having fun in a beach-side resort. To promote the song, Brave Girls performed "Chi Mat Ba Ram" on several South Korean music programs, including Music Bank, Show! Music Core and Inkigayo.

Background and composition

In March 2021, Brave Girls rose to prominence with the sleeper hit "Rollin'", which became the group's first number one hit in South Korea. Three months later, the group announced the release of a new EP Summer Queen, their first album in four years. "Chi Mat Ba Ram" was revealed as the album's lead single.[1][2] Written by Brave Brothers, the song is a tropical house and dance number with an upbeat sound.[3][4][5] The song's title "Chi Mat Ba Ram" literally translates to "the swish of a skirt" in Korean and has been derived from the words "chima" and "baram".[3][6] Although the term is often used negatively, the song is lyrically about the "fierceness in women".[3] "Chi Mat Ba Ram" was released for digital download and streaming by Brave Entertainment on June 17, 2021, the same day as the album's release.[7][8]

Commercial performance

Upon release, the song debuted at number 14 on South Korea's Gaon Digital Chart for the chart issue dated June 19, 2021, with only two days of tracking.[9] Additionally, it debuted on the component Download and Streaming charts at number 2 and number 28 respectively.[10][11] The following week, it peaked at number three on the Digital, Download, and Streaming charts,[12][13][14] becoming the group's third top-five hit after "Rollin'" (2017) and "We Ride" (2020).

"Chi Mat Ba Ram" peaked at number two on the Billboard K-pop Hot 100 on the issue dated July 3, 2021,[15] becoming their third song to reach the top five and their highest-charting song since "Rollin'".

Promotion

The music video of "Chi Mat Ba Ram" was released to YouTube on June 17 alongside the song.[16] It was preceded by two teasers released on June 15 and 16.[17][18] The video has a beach setting and shows the group enjoying themselves at a beach-side resort. The clip is interspersed with scenes in which the members are seen playing volleyball, enjoying drinks, going shopping, and performing choreography in front of the sunset.[16] Within 10 days, the video surpassed 30 million views.[19] To promote the song and the album, Brave Girls performed "Chi Mat Ba Ram" and the track "Pool Party" on several South Korean music programs, including KBS's Music Bank, MBC's Show! Music Core, and SBS' Inkigayo.[20][21][22]

Accolades
Award and nominations for "Chi Mat Ba Ram"
Year Organization Award Result Ref.
2021 Gaon Chart Music Awards Song of the Year – June Won [23]
Golden Disc Awards Best Digital Song (Bonsang) Nominated [24]
Music program awards
Program Network Date Ref.
The Show SBS MTV June 22, 2021 [25]
Show! Music Core MBC July 3, 2021 [26]
Inkigayo SBS July 4, 2021 [27]
Melon Popularity Award
Award Date Ref.
Weekly Popularity Award July 5 [28]
July 12

Charts

Release history
Release formats for "Chi Mat Ba Ram"
Region Date Format Version Label Ref.
Various June 17, 2021 Digital download, streaming Original (Korean) Brave
[31]
English

See also

References
  1. Ziwei, Puah (June 6, 2021). "Brave Girls announce 'Summer Queen', their first mini-album in four years". NME. Archived from the original on June 7, 2021. Retrieved July 5, 2021.
  2. "K-pop girl groups take center stage on Korean music charts". Korea Times. June 24, 2021. Archived from the original on June 24, 2021. Retrieved July 5, 2021.
  3. "Brave Girls aims to become K-pop 'summer queens' with new album". Korea Times. June 18, 2021. Archived from the original on June 18, 2021. Retrieved July 5, 2021.
  4. "Music Bank Comeback Stages (EP. 1078 | June 18)". Korean Broadcasting System (KBS). June 18, 2021. Archived from the original on June 18, 2021. Retrieved July 5, 2021.
  5. Hong, Hye-min (June 18, 2021). "브레이브걸스, '치맛바람' 정주행 히트 터졌다". Hankook Ilbo (in Korean). Archived from the original on July 9, 2021. Retrieved July 5, 2021.
  6. Hwang, You-mee (June 17, 2021). "[Today's K-pop] Brave Girls are ready for summer". The Korea Herald. Archived from the original on June 17, 2021. Retrieved July 5, 2021.
  7. "치맛바람 (Chi Mat Ba Ram)" (in Korean). Melon. June 17, 2021. Archived from the original on June 24, 2021. Retrieved July 5, 2021.
  8. "브레이브걸스, 새앨범 '서머퀸'으로 '썸머퀸'노린다". Korea Times. June 22, 2021. Archived from the original on July 9, 2021. Retrieved July 5, 2021.
  9. 2021년 25주차 Digital Chart [Digital Chart – Week 25 of 2021]. Gaon Music Chart (in Korean). Retrieved June 19, 2021.
  10. 2021년 25주차 Download Chart [Download Chart – Week 25 of 2021]. Gaon Music Chart (in Korean). Retrieved June 19, 2021.
  11. 2021년 25주차 Streaming Chart [Streaming Chart – Week 25 of 2021]. Gaon Music Chart (in Korean). Retrieved June 19, 2021.
  12. 2021년 26주차 Digital Chart (2021.06.20~2021.06.26) [Digital Chart – Week 26 of 2021 (2021.06.20–2021.06.26)]. Gaon Music Chart (in Korean). Archived from the original on July 1, 2021. Retrieved July 1, 2021.
  13. 2021년 26주차 Download Chart [Download Chart – Week 26 of 2021]. Gaon Music Chart (in Korean). Retrieved June 26, 2021.
  14. 2021년 26주차 Streaming Chart [Streaming Chart – Week 26 of 2021]. Gaon Music Chart (in Korean). Retrieved June 26, 2021.
  15. "Billboard K-pop 100 – The week of July 3, 2021". Billboard. Archived from the original on July 3, 2021. Retrieved July 3, 2021.
  16. "Brave Girls celebrate the summer in lively video for 'Chi Mat Ba Ram'". NME. June 17, 2021. Archived from the original on June 7, 2021. Retrieved July 5, 2021.
  17. Lee, Jun-hyun (June 16, 2021). "브레이브걸스, '치맛바람' MV 티저 1차 공개…'썸머퀸 정조준'". Hankyung (in Korean). Archived from the original on July 9, 2021. Retrieved July 5, 2021.
  18. Lee, Jun-hyun (June 17, 2021). "브레이브걸스, '치맛바람' MV 티저 2차 공개 …오늘(17일) 컴백". Hankyung (in Korean). Archived from the original on July 9, 2021. Retrieved July 5, 2021.
  19. "[공식]브레이브걸스 '치맛바람' MV 3천만뷰 넘었다". Sports Khan (in Korean). June 28, 2021. Archived from the original on July 9, 2021. Retrieved July 5, 2021.
  20. Kim, Mi-ri (June 18, 2021). "'뮤직뱅크' 브레이브걸스, 청량미 넘치는 '서머퀸'". My Daily (in Korean). Archived from the original on July 9, 2021. Retrieved July 5, 2021.
  21. Kim, Ye-na (June 19, 2021). "브레이브걸스, '서머 퀸' 컴백…방탄소년단 1위 (음중)[종합]". Xports News. Archived from the original on July 9, 2021. Retrieved July 5, 2021.
  22. Seung-hoon, Lee (June 20, 2021). "'인기가요' 트와이스, 이변 없이 1위..브레이브걸스∙원위 컴백→뱀뱀∙유겸 솔로 데뷔[종합]". Osen (in Korean). Retrieved July 5, 2021.
  23. Yoon, Ki-baek (January 27, 2022). "BTS 8관왕·아이유 5관왕… 가온차트 최고의 별 [종합]" [BTS 8 wins, IU 5 wins...Gaon Chart's Best Star [Overall]] (in Korean). E Daily. Retrieved January 27, 2022 – via Naver.
  24. "Nominees – Digital Song Division". Golden Disc Awards. Archived from the original on December 8, 2021. Retrieved December 8, 2021.
  25. "'컴백後 첫1위' 브레이브걸스, 이제 정주행 바람 불겠네 "용형, 생신 축하해" ('더쇼') [Oh!쎈 종합]" ['First place after comeback' Brave Girls, now the wind is blowing]. Osen (in Korean). June 22, 2021.
  26. Kim, Mi-ri (July 3, 2021). '음악중심' 브레이브걸스, 1위…2PM→NCT드림 컴백·MSG워너비 데뷔 [종합] ['Music Core' Brave Girls, 1st place... 2PM→NCT Dream comeback·MSG Wannabe debut [General]]. My Daily (in Korean). Retrieved July 3, 2021 – via Naver.
  27. Han, Hae-seon (July 4, 2021). '인기가요' 브브걸, 트와이스 꺾고 1위..2PM·NCT DREAM 컴백 잔치[종합] ['Inkigayo' Brave Girls, beat Twice to win 1st place... 2PM·NCT Dream comeback feast [Comprehensive]]. Star News (in Korean). Retrieved July 4, 2021 – via Naver.
  28. "Melon". melon.com (in Korean). Retrieved August 1, 2021.
  29. "2021년 07월 Digital Chart" [July 2021 Digital Chart] (in Korean). Korea Music Content Association. Archived from the original on August 12, 2021. Retrieved January 8, 2021 – via Gaon Chart.
  30. 2021년 Digital Chart [2021 Digital Chart] (in Korean). Gaon Music Chart. Retrieved January 7, 2022.
  31. "Summer Queen by Brave Girls". Tidal. Archived from the original on July 9, 2021. Retrieved June 17, 2021.
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