Chude Jideonwo

Jideonwo began his career as a TV presenter on the NTA,[9] then worked as a researcher with Celebrating Jesus (MBI) and Inside Out with Agatha, a TV show with Agatha Amata syndicated across the country where he met Adebola Williams with whom he later co-founded Red Africa.[10] He was also with New Dawn, which showed on the NTA Network, for three years, rising to become Associate Producer as well as heading the Special Projects division. His credits as writer, assistant director, and host include The Academy, Patito's Gang, Video 10, Big Brother Nigeria in 2006 and Moments with Mo (MNet) a year after.

He was the host of Rubbin' Minds talk show on Channels Television and frequently moonlights as an events compere.[11]

While working at New Dawn with Funmi Iyanda, Jideonwo met his future partners, who both had a show on NTA network called Youth Talk. In the course of their work in 2004, they met and decided to form a company focused on using the media as a tool to inspire and drive young people to action. RedSTRAT, the product of this alliance, was registered formally the 2005.

He is the host of #WithChude, a network of media products across TV, Radio, Podcast, Newsletter and Blog telling stories that enable and strengthen the mind, the heart, and the spirit.[12] The weekly interviews are widely syndicated across Channels by TV, Rave TV and WaZoBia Max, all accessible on terrestrial TV, GOTV, StarTimes and DSTV platforms, and social media platforms reaching a minimum of 8 million people weekly. Guests on the show includes political, government and cultural leaders, and those that won't consider themselves famous.[13] It has also become the safe space for guest to talk about things publicly for the first time; Joke Silva talked about how her husband, Olu Jacobs was dealing with dementia with Lewy body for the first time on #WithChude.[14][15] Jim Iyke talked about his failed marriages and having children for the first time.[16]

The show has consistently shone the spotlight on critical issues, and sparked nationwide conversations about topics discussed on the show. In March 2022, Kemi Afolabi opened up about her experience dealing with Lupus on #WithChude.[17] That month, lupus, Kemi Afolabi were among the top Google Nigeria searches.[18] It also led to a wide-spread attention on lupus by several media platforms, including the BBC.[19]

Jideonwo has written and edited more than 15 publications within and outside the country. He joined the defunct NEXT Newspapers,[20] as copy editor in July 2009, the youngest in that position, from where he became a member of the paper's editorial board.

He ran a column, Sons and Daughters, for three years in the Sunday edition of The Guardian, profiling children of the rich and famous.

In May 2014, his collection of essays, rhetorically titled Are We The Turning Point Generation? was launched in Lagos, Nigeria.[7][21] Published by Farafina, it has toured Lagos, Abuja, Johannesburg, London, Paris and New York.

In November 2017, Jideonwo released How to Win Elections in Africa - a socio-political essay which explores all the factors that contribute to the success or otherwise of election campaigns drawing parallels from the 2016 elections which brought Donald Trump into power, and the Brexit vote in the United Kingdom. Published by Farafina.

Joy Inc, a teaching and media company was registered as a benefit corporation.[23]

RED's brands include The Future Awards Africa, Red Media Africa, StateCraft, Inc. and YNaija, and has consulted for global brands including Microsoft, Google, the British Council and the United States Government. It has successfully managed the campaign communication for two consecutive Nigerian Presidents. Through Statecraft Inc, Red's governance communication company, Jideonwo led on the communication front for the Muhammadu Buhari campaign in 2015.[24]

In 2016, StateCraft Inc. also led the communication component of the campaign that saw Nana Akufo-Addo win the presidential elections in Ghana after three previous unsuccessful attempts.[25]