Citer SA

Citer is a French-based car rental company branded as National/Citer. It was established by Citroën in 1968 and was sold to Enterprise Holdings by PSA Peugeot Citroën in 2011.

Citer
(National Citer)
TypeSubsidiary
IndustryCar rental
Founded1968
FounderCitroën
HeadquartersFrance
Number of locations
~360 (as of 2011)
OwnerEnterprise Holdings
SubsidiariesAtesa
Websitewww.enterprise.fr

Background

Citer has owned the Spanish car rental company Atesa since 1989 and was also sold to Enterprise. Since 1998 Citer was a National franchise holder and has 250 sites in France and a further 110 in Spain.[1] In 2011 Citer and Atesa has a fleet of 30,000 vehicles.[2]

References

  1. "Enterprise Buys Peugeot Rental-Car Unit to Add European Markets". Business Week. 22 November 2011. Archived from the original on January 8, 2012. Retrieved 8 January 2012.
  2. Roberts, Gareth (20 December 2011). "Rental sector shapes up for 2012 price war". Fleet News. Retrieved 8 January 2012.
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