Cliché (Hush Hush) (song)

According to Romanian sources, "Cliché (Hush Hush)" is a "dynamic" dance-pop track that incorporates influences of Eurodance into its sound; its lyrics speak about love.[1][2][3] About the message of the song, Stan confessed that it "shows love in different ways and portrays as well relationships between obvious couples, which fall into a certain pattern. Love can transform everyone and everything in the most wonderful and important thing in the universe".[1] Alvaro from Spanish music website Popelera pointed out major differences between the dance style of the track and that of its predecessor, "Lemonade" (2012),[4] while Mia, writing for Romanian portal Info Music, drew comparisons with the Pussycat Dolls' single "Hush Hush; Hush Hush" (2009).[5] Kevin Apaza of Direct Lyrics implied that Stan "[stepped] away from her 'signature' (very saxobeat) sound to test other 'dance' waters", and wrote that the song "ain't very catchy but [he likes] the pre and the main chorus. Plus, the song is super remixable, [he] can already imagine fist-pumping new versions."[6]

One scene of the video where Stan, wearing a red robe, is surrounded by dark-clothed people drew comparisons to vampire movies for teenagers.[5]

An accompanying music video for the song was uploaded onto the YouTube channel of Stan's label, Maan Studio, on 27 September 2012,[7] after teasing it on 19 September.[8] The clip was filmed by Iulian Moga at Palatul Snagov[1][5] It commences with Stan entering a party hall in sepia while being pictured by a photographer. Following her flirting with the man, she leaves the room and the video introduces to pool-party in normal color, where Stan dances along with fellow background dancers sporting a pink outfit. Next, the singer is shown in a dark hall, sitting on an old-fashioned couch. Following this, Stan is portrayed in a church, with her body and face being covered by a red robe; fellow black-clothed people surround her. Subsequently, scenes with the singer and her love interest from a hotel room are shown, after which the clip ends with the people from the church scene getting out of disguise and running through the hall in white lingerie, followed by Stan dancing around a fire after letting candles falling down at a date with her boyfriend.[7]

Alexandra Necula, writing for music website Info Music, compared the opening scene of the video to 1970s films, while stating that some parts of the clip did not match with the song's message.[5] She went on to compare the church scene to vampire films for teenagers; Necula stated that one of the outfits sported by Stan were inspired by S&M fetish.[5] Apaza from Direct Lyrics stated that "her clip is like a mix of Paulina Rubio, Twilight and J.Lo's 'Dance Again' (the orgy scenes)."[6] Showbiz.ro felt that the "80s vibe of the video coincided with the melodic line".[2] Los 40 Principales cited the video as one of Stan's best clips ever.[9]

To promote "Cliché (Hush Hush)", Stan embarked on a tour in the United States.[1] She also provided live performances of the song throughout her concert tours that promoted the Japan-only reissue.[10] Furthermore, Stan sang the song in a medley with "Mr. Saxobeat", "Get Back (ASAP)" and "Lemonade" at French event Starfloor 2012.[11]

Credits adapted from the liner notes of Cliché (Hush Hush) and The Collection.[10][16]

• Alexandra Stan – lead vocals
• Iulian Moga – director
• Andrei Nemirschi – songwriter, producer, photography
• Maan Studio – recording studio
• Marcel Prodan – songwriter, producer
• Iliaro Drago – artists and repertoire