Cloud (dancer)

Daniel "Cloud" Campos (born May 6, 1983) is an American dancer, director, and choreographer raised in San Diego, California, and Orlando, Florida.

This article is about the dancer. For the 1980 film, see Cloud Dancer. For the jazz album, see Cloud Dance. For other uses, see Cloud (disambiguation).
Cloud
Cloud dancing with Madonna on her Confessions Tour in Boston, MA.
Born
Daniel Campos

(1983-05-06) May 6, 1983
Adel, Georgia, USA
Other namesCloud
Occupations
  • Dancer
  • director
  • choreographer
AwardsDancer of the Year[1] –
World of Dance Industry Award
2012 (n/a)
Grand Prize[2] –
Filmerica Challenge
2005 Heaven Awaits

Early life

Cloud started dancing as a b-boy when he was 11.[3] He learned breaking from his oldest brother Kevin "Deft-1" Campos who is also a b-boy.[4] He spent his early life in San Diego[4] then moved to Florida when he was 12. During his time in Florida he toured with High Voltage extreme acrobatics dance team[2] and became a member of Skill Methodz b-boy crew, which was founded in 1995 in Tampa under the name B-Boy Connection. He described what his b-boy name means in a 2011 interview with KoreanRoc.com:

When a Cloud moves, it’s always shifting and changing forms and it’s creating art on the sky; [when I dance, the] floor is the sky and I’m the Cloud creating art.[4]

Dance career

After moving to Los Angeles to pursue a career in the dance industry, he booked two tours with Madonna; first in 2004 on her Re-Invention World Tour and again in 2006 on her Confessions Tour.[5] He also starred in Madonna's videos "Hung Up" in 2005 and "Sorry" in 2006. He also performed in the stage show Groovaloos.[6] In 2009, he won first place with his crew Skill Methodz at the UK B-Boy Championships.[7] Later the same year, he competed at Red Bull BC One[8] and appeared in Shakira's music video "Did It Again" as the principal male dancer. In 2010, he appeared in the online series The LXD as The Illister and played the antagonist, Kid Darkness, in the film Step Up 3D.[5] In 2011, he served as one of ten choreographers for Michael Jackson: The Immortal World Tour.[9]

In October 2012, British blog The Next Hype ran an article about Cloud's appearances in two commercials by rivals Apple and Microsoft. In 2012, Cloud appeared as the lead dancer in a Microsoft Surface commercial directed by Jon M. Chu that went viral on YouTube.[10] Three years earlier, he appeared in an iPod Nano commercial that advertised the release of the model's fifth generation, noted for the addition of a video camera. Although The Next Hype felt that Microsoft "...using [Cloud] as a figurehead for your new product after Apple used him 3 years ago is just sloppy",[11] these instances were not the only times Cloud worked with either company. He has appeared in several iPod commercials and print ads dating back to 2004,[12] and in 2013 he appeared as the lead dancer in another Jon Chu-directed Microsoft commercial that promoted the Surface Pro model.[10]

Film career
External video
video icon "Today's the Day" short film.

Cloud first developed an interest in film-making when he was 17. He made his first short film (called The Paperboy) in an alleyway at Universal Studios Florida. He uploaded the film on YouTube and after generating positive responses he decided to continue film-making.[3] His short film Heaven Awaits won the Grand Prize at the 2005 Filmerica Challenge.[2] In 2011, he successfully raised over $50,000 in individual donations through Kickstarter to fund a musical called Today's the Day.[13]

In 2013, Cloud directed the music videos "Stay the Night" by Zedd[14] and "Now" by Paramore.[15] He co-directed and co-choreographed the music video for "Cold Front", by singer Laura Welsh, with his then wife Tamara Levinson-Campos (with the two having since then divorced). Levinson-Campos is also the principal female dancer in the video.[16] After being uploaded to Cloud's Vimeo channel, the website chose "Cold Front" as a Staff Pick.[17]

In November 2014, Cloud directed the video for "Salt" by Bad Suns.[18] Cloud has directed three music videos for Panic! at the Disco: "Emperor's New Clothes", "This Is Gospel", and "Say Amen (Saturday Night)". "This is Gospel" was also choreographed by Levinson-Campos.[19]

In 2017, Campos was the assistant choreographer for The Greatest Showman, and earned some notice as the silent bartender who rhythmically serves drinks to Philip Carlyle (Zac Efron) and P.T. Barnum (Hugh Jackman) during the song "The Other Side".

In 2019, 2020 and 2022 respectively, Campos directed the video for "BULLET TO THE HEART", "100 Ways" and "Blow" by Jackson Wang.[20][21][22]

References
  1. "2012 Industry World of Dance Award Results". WorldOfDance.com. Archived from the original on January 1, 2013. Retrieved February 21, 2013.
  2. "Cloud". BlocAgency.com. Archived from the original on January 7, 2013. Retrieved February 21, 2013.
  3. Lee, Melly (March 27, 2012). "Daniel Cloud Campos - New Media Dancer & Filmmaker". NewMediaRockStars.com. Archived from the original on January 28, 2013. Retrieved February 21, 2013.
  4. "CLOUD (SKILL METHODZ)". KoreanRoc.com. January 23, 2011. Archived from the original on September 27, 2013. Retrieved September 27, 2013.
  5. Feller, Allison (June 1, 2011). "The Guys, The Girl and The Go-Tos". DanceSpirit.com. Archived from the original on June 2, 2013. Retrieved February 21, 2013.
  6. "Members". Groovaloos.com. Retrieved September 27, 2013.
  7. "UK BBoy Championships 2009 results Skill Methodz crew champions Dey Dey popping champion A Train Razzle Dazzle locking champions". AllStreetDance.co.uk. October 11, 2009. Archived from the original on October 16, 2012. Retrieved February 21, 2013.
  8. "Red Bull BC One USA 2009". RedBullBCOne.com. Archived from the original on July 24, 2013. Retrieved June 1, 2013.
  9. "Meet The Show's Creators". CirqueDuSoleil.com. Archived from the original on October 11, 2011. Retrieved February 21, 2013.
  10. Carrasco, Ed (February 12, 2013). "Jon M. Chu Talks to NMR About His Lastest [sic] Viral Ad for Microsoft Surface [EXCLUSIVE]". NewMediaRockStars.com. Archived from the original on September 28, 2013. Retrieved September 28, 2013.
  11. Hill, Ed (October 16, 2012). "The Surface Movement: Daniel 'Cloud' Campos". TheNextHype.co.uk. Archived from the original on February 1, 2014. Retrieved August 11, 2013.
  12. "Daniel "Cloud" Campos resume" (PDF). BlocAgency.com. Retrieved September 28, 2013.
  13. "Daniel Cloud Campos raises $25,000 investment to make dance musical feature film Today's The Day". AllStreetDance.co.uk. March 23, 2012. Retrieved February 21, 2013.
  14. Campos, Daniel (Director) (September 23, 2013). Zedd - Stay The Night ft. Hayley Williams. YouTube.com (Music video). Retrieved September 24, 2013.
  15. Montgomery, James (February 11, 2013). "Paramore's 'Now' Video: Watch It Here First!". MTV.com. Archived from the original on February 15, 2013. Retrieved February 21, 2013.
  16. Brown, Jimmy (June 17, 2013). "Laura Welsh 'Cold Front' by Daniel Cloud Campos & Tamara Levinson-Campos". PromoNews.tv. Archived from the original on July 5, 2013. Retrieved July 5, 2013.
  17. Campos, Daniel (Director). Welcome to the Vimeo Staff Picks. Vimeo.com (Music video). Retrieved September 25, 2013.
  18. "Bad Suns - Salt [Official Video]" – via www.youtube.com.
  19. Campos, Daniel (Director). Panic! At The Disco: This Is Gospel. Vimeo.com (Music video). Retrieved September 25, 2013.
  20. "Jackson Wang - BULLET TO THE HEART". Youtube. Retrieved March 28, 2020.
  21. "Jackson Wang - 100 Ways (Official Music Video)". Youtube. Retrieved March 28, 2020.
  22. "Jackson Wang - Blow (Official Music Video)". Youtube. Retrieved March 28, 2020.
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