Coca-Cola Creations

Coca-Cola Creations are limited edition variants of Coca-Cola first introduced in 2022 designed to appeal to younger consumers.[1] The flavors use non-traditional branding to spark conversation.[2]

Coca-Cola Creations
TypeCola
ManufacturerThe Coca-Cola Company
Country of origin United States
IntroducedFebruary 21, 2022
VariantsStarlight, Byte, Marshmello, Dreamworld, Move, Ultimate, Soul Blast
Related productsCoca-Cola

Variants

Starlight
Coca-Cola Starlight
Bottle of Coca-Cola Starlight
TypeCola
ManufacturerThe Coca-Cola Company
Country of origin United States
IntroducedFebruary 21, 2022
DiscontinuedAugust 1, 2022
ColorRed
VariantsCoca-Cola Starlight Zero Sugar
Related productsCoca-Cola

Coca-Cola Starlight was a limited-edition variant of Coca-Cola. Introduced in 2022 as the first in the Coca-Cola Creations line, it was produced and distributed by the Coca-Cola Company and its bottlers. The beverage features a red color and a unique taste "inspired by space". In the United Kingdom, where it was a Zero Sugar variant, it was known as Coca-Cola Intergalactic.[3] In South Korea, it was also known as Coca-Cola Stardust. In Thailand, it was also known as Coca-Cola Starshine.

History

The Coca-Cola Company announced the release of Coca-Cola Starlight on February 17, 2022. In a press statement, the company revealed the beverage has a "reddish hue" and that "Its taste includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space." Oana Vlad, senior director for global brand strategy at the company, stated that the drink was inspired by Coca-Cola's partnership with NASA.[4] Coca-Cola Starlight was launched alongside Coca-Cola Creations, an innovation platform of The Coca-Cola Company focused on selling limited-edition flavors of Coca-Cola. It landed in North American stores on February 21, 2022, and is also sold in Coca-Cola Zero Sugar format.[4][5] It was discontinued on August 1, 2022[6] and succeeded by Coca-Cola Dreamworld later that month.

Flavor

Prior to the release of Coca-Cola Starlight, there were speculations as to its flavor. Among them were raspberry (originating from a 2009 study that the center of the galaxy may taste like raspberries) and s'mores.[7][8]

Many have described the taste as similar to that of fruit, vanilla or cotton candy. Junk food review site Candy Hunting stated it "tastes like strawberry, marshmallow, and/or cotton candy".[9] Aly Walansky of Food Network wrote it tastes "kind of like minty cotton candy sprinkled with vanilla".[10]

Byte

Coca-Cola Byte was launched in April 2022 and was described as "metaverse inspired".[11]

Marshmello

Coca-Cola Marshmello was launched in June 2022 in collaboration with artist Marshmello.[12] It had "strawberry and watermelon flavors".[13]

Dreamworld

Coca-Cola Dreamworld was launched in August 2022 and was described as tapping into "Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like."[14]

Soul Blast

Coca-Cola Soul Blast was launched exclusively in Japan, China, Taiwan in October 2022 alongside Bleach: Thousand-Year Blood War. It had an "action flavor."[15]

Move

Coca-Cola Move was launched in February 2023 in collaboration with artist Rosalía.[16]

Ultimate
A bottle of Coca-Cola Ultimate

Coca-Cola Ultimate was launched in June 2023 in collaboration with League of Legends developer Riot Games.[17]

Y3000

Coca-Cola Y3000 was launched in September 2023 and was co-created with artificial intelligence.[18]

References
  1. "Coca-Cola Launches Global Innovation Platform Coca-Cola Creations". Retrieved 26 June 2023.
  2. "Coca-Cola Creations - Essential Marketing". 11 August 2022. Retrieved 26 June 2023.
  3. "Coca-Cola's new Intergalactic and Byte drinks taste of the future". 27 April 2022.
  4. Pearlman, Robert Z. (February 17, 2022). "Coca-Cola launches 'Starlight' limited-edition drink inspired by space". Space.com.
  5. Garcia, Tonya (February 18, 2022). "Coca-Cola to launch its first limited-edition beverage, Starlight". MarketWatch.
  6. Teague, Katie (March 11, 2022). "Coca-Cola Starlight Tastes Like Space? We Tried It. What to Know About Coke's New Drink". CNET.
  7. Wiener-Bronner, Danielle (February 18, 2022). "Coca-Cola introduces a first-of-its-kind flavor". CNN Business.
  8. Sample, Ian (April 20, 2009). "Galaxy's centre tastes of raspberries and smells of rum, say astronomers". The Guardian.
  9. candyhunting (February 19, 2022). "Here is the new Starlight Coca-Cola!".
  10. Walansky, Aly (March 1, 2022). "Coca-Cola Launches New 'Starlight' Flavor, And It Tastes Like Space Candy". Food Network.
  11. "Coca-Cola® Creations Gaming-Inspired Coca-Cola® Zero Sugar Byte - News & Articles". www.coca-colacompany.com. Retrieved 26 June 2023.
  12. "Taste the Track: Coca-Cola Drops New Coke Creation with Cultural Icon Marshmello – News & Articles". www.coca-colacompany.com. Retrieved 26 June 2023.
  13. "Here's What Marshmello's Coca-Cola Tastes Like (It's Not Marshmallows)". Delish. 2022-06-30. Retrieved 2023-07-31.
  14. "Coca-Cola Invites Fans to Experience Dreamworld – News & Articles". www.coca-colacompany.com. Retrieved 26 June 2023.
  15. "Go Bankai With "Coca-Cola Zero Sugar 'Bleach' Soul Blast"". Hypebeast. 2022-10-05. Retrieved 2023-07-31.
  16. "Introducing Coca-Cola® Move - Coke Creations". us.coca-cola.com. Retrieved 26 June 2023.
  17. "Game On: Coca-Cola and Riot Games Team Up for 'Ultimate' Flavor and Experiences Celebrating Every Player's Journey". www.coca-colacompany.com. Retrieved 26 June 2023.
  18. "Y3000 - Limited Edition Coca-Cola® | Coke Creations". us.coca-cola.com. Retrieved 2023-09-17.
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