Cookie Jar (Red Velvet song)

"#Cookie Jar" (Hashtag Cookie Jar) is a song by South Korean girl group Red Velvet, taken from their debut Japanese extended play of the same title, #Cookie Jar (2018).

"#Cookie Jar"
Single by Red Velvet
from the album #Cookie Jar
LanguageJapanese
ReleasedJuly 4, 2018
Genre
Length3:33
Label
Songwriter(s)MEG.ME
Producer(s)
  • Efraim Faramir Sixten Fransesco Vindalf Cederqvist Leo
  • JFMee
  • Gavin Jones
  • Saima Irén Mian
  • Ronny Vidar Svendsen
  • Anne Judith Wik
  • Nermin Harambašić
Red Velvet singles chronology
"Bad Boy"
(2018)		 "#Cookie Jar"
(2018)		 "Power Up"
(2018)
Music video
"#Cookie Jar" on YouTube

Background and composition

It was reported that Red Velvet will have their Japan debut on July after Japan Nikkan Sports and Sankei Sports reported that the group had its first Japanese conference at the Sports Plaza in Musashino, Tokyo.[1][2] Red Velvet confirmed themselves that they will officially debut in Japan during their Redmare concert tour.[3]

Musically, "#Cookie Jar" was described as a song that has "groovy bassline and uptempo, twinkling electro-pop melody" that recalls Rookie.[4]

Reception

Following its initial release, "#Cookie Jar" was met with mixed reviews from music critics. Lee Gi-eun of TV Daily called the track "addicting", further adding that "even if you only listen to it once, the merriness of the Red Velvet songs is there".[5] Writing for Billboard, Tamar Herman described the track that "leads up to its funky earworm of a chorus".[4]

Music video

The music video features the group members dressed in cute pastel-style outfits and original accessories, showing off unrealistic comic visuals. Following the music video's release, Seok Tae-jin of Insight Korea described the group's "unique, fresh, and bubbly charms", further praising the video for its "dazzling visuals.".[6] Tamar Herman of Billboard noted Red Velvet's "similarly bubbly, bathing the fivesome in retro looks inspired by the '60s, '70s, and '80s" music video theme.[4]

Credits and personnel

Credits adapted from the liner notes of #Cookie Jar and Bloom.[7][8]

Studio

  • MonoTree Studio – recording
  • SM Yellow Tail Studio – mixing
  • Sterling Sound – mastering

Personnel

  • Red Velvet (Irene, Seulgi, Wendy, Joy, Yeri) – vocals, background vocals
  • MEG.ME – lyrics
  • Efraim Faramir Sixten Fransesco Vindalf Cederqvist Leo – composition
  • Mats Koray Genc – composition
  • Gavin Jones – composition
  • Saima Iren Mian – composition
  • Ronny Vidar Svendsen – composition
  • Anne Judith Stokke Wik – composition
  • Nermin Harambasic – composition
  • Hyun Hwang – vocal directing, Pro Tools operation, digital editing, recording
  • Keita Joko – digital editing
  • Jong-pil Gu (BeatBurger) – mixing
  • Chris Gehringer – mastering

Charts

Weekly charts
Weekly chart performance for "#Cookie Jar"
Chart (2018) Peak

position

South Korea International Singles (Gaon)[9] 93
US World Digital Song Sales (Billboard)[10] 20

Release history
Release dates and formats for "#Cookie Jar"
Region Date Format Label Ref.
Various July 4, 2018
[11]

Notes

      References
      1. "[투데이 연예톡톡] 레드벨벳, 다음 달 일본 정식 데뷔". 25 June 2018.
      2. https://newsinstar.com/news/article.html?no=18657. {{cite news}}: Missing or empty |title= (help)
      3. "[Oh! 재팬] 레드벨벳, 7월4일 日 데뷔 확정..'빨간맛' 히트 이을까". 19 July 2020.
      4. "Red Velvet's First Japanese Single '#Cookie Jar' Is a Full-Blown Sugar Rush: Watch". Billboard. Retrieved 2021-02-01.
      5. http://tvdaily.asiae.co.kr/read.php3?aid=15296375361366034010. {{cite news}}: Missing or empty |title= (help)
      6. ""이 세상 미모가 아니다"···해외 팬들 '입덕'시킨 레드벨벳 일본 데뷔곡 Mv". 22 June 2018.
      7. #Cookie Jar (photobook). Red Velvet. Japan: SM Entertainment, Avex Trax. 2018. Credits.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
      8. Bloom (photobook). Red Velvet. Japan: SM Entertainment, Avex Trax. 2022. Credits.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
      9. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Archived from the original on 2018-07-12. Retrieved 2021-02-01.
      10. "World Digital Song Sales – The Week of July 21, 2018". Billboard. July 21, 2018. Archived from the original on 2019-08-07. Retrieved February 1, 2021.
      11. "#Cookie Jar" (in Japanese). Line Music. July 4, 2018. Archived from the original on March 24, 2021. Retrieved March 24, 2021.
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