Cringe pop

Cringe pop is a broad "genre" of pop music, which is written intentionally to be cringeworthy.[1][2] It encompasses songs and music videos that are essentially awkward in nature.[2] This awkwardness is intentionally produced for the purpose of gaining attention from people and going viral.[3]

Cringe pop
Stylistic origins
Cultural originsEarly 2010s, United States
Other topics

The element of how cringeworthy the music is determines the virality of the song.[2]

History

Cringe pop has spread due to the advancement of technology, essentially allowing anyone with a laptop to be able to produce a song and a music video.[4] The rise of social media and streaming sites, especially YouTube have provided a platform for cringe-pop writers to publish their work and these platforms are fundamental for their existence.[5]

Rebecca Black's song "Friday" is usually credited as giving birth to the genre.[6][7][8] The song, which was released in 2011, has over 149.6 million views and 3.8 million dislikes on YouTube as of January 2021.[9]

Black was soon followed by Taher Shah, a Pakistani singer. His music video "Angel" went viral.[10] His first music video, "Eye to Eye", was released in 2013, and "Angel" was released in 2016.[11]

Examples

Jacintha Morris, an Indian civil servant, released "Is Suzainn the Sinner" in 2016, which was labelled a cringe pop song.[12] Morris herself denied that the song was intended to be cringe pop.[13]

Other examples include "Aunty Ki Ghanti" by Indian rapper Omprakash Mishra released in 2015[14] and "PPAP (Pen-Pineapple-Apple-Pen)" by Japanese comedian Pikotaro, and the "Pokémon Go Song" by Czech child singer Misha/Mishovy Silenosti, both released in 2016.[15]

Tony Kakkar, an Indian singer and composer, is often called out for cringe-worthy lyrics.[16][17]

Reception

Such songs are described as being "so bad, that you can't stop watching them".[1][18][10]

See also

References
  1. Ramakrishnan, D. & Sharma, R. (December 15, 2018). "Music Preference in Life Situations A Comparative Study of Trending Music". International Journal of Humanities, Arts and Social Sciences. 4 (6). doi:10.20469/ijhss.4.10005-6. S2CID 231591296.{{cite journal}}: CS1 maint: multiple names: authors list (link)
  2. Perera, Sasanka; Pathak, Dev Nath (January 25, 2022). Humour and the Performance of Power in South Asia: Anxiety, Laughter and Politics in Unstable Times. Taylor & Francis. p. 147. ISBN 978-1-000-53540-2.
  3. Perera, Sasanka; Pathak, Dev Nath (January 25, 2022). Humour and the Performance of Power in South Asia: Anxiety, Laughter and Politics in Unstable Times. Taylor & Francis. p. 151. ISBN 978-1-000-53540-2.
  4. "Taher Shah & the Rise of Cringe-Pop". Arré. April 11, 2016. Retrieved December 17, 2016.
  5. Hirmer, Monika (January 1, 2018). "Taking Cringe Pop Seriously". Economic & Political Weekly.
  6. Dutta, Ankuran (January 1, 2019). "Why Cringe pops are popular in social media? A closer look on an Indian Cringe Artist and virality of his cringe creativity". South Asian Journal of Communication Studies: 46.
  7. Martell, James (2021). "Archephonai: The Dangers of Music". doi:10.26021/12234. ISSN 2463-333X. {{cite journal}}: Cite journal requires |journal= (help)
  8. Aswal, Pratik (September 13, 2017). "Cringe Pop: The Genre That Has Taken The Internet By Storm". Cosmopolitan. Retrieved June 3, 2022.
  9. "Rebecca Black - Friday" – via YouTube.
  10. Nath, Parshathy J. (April 29, 2016). "Cringe benefits". The Hindu. Retrieved December 17, 2016.
  11. Nauman, Qasim (April 13, 2016). "See the 'Cringe-Pop' Music Video from Pakistan Taking the Internet by Storm". The Wall Street Journal. Retrieved December 17, 2016.
  12. "'Cringe pop' creator defies her critics". BBC News. June 18, 2016. Retrieved December 17, 2016.
  13. "It was my dream project: Jacintha Morris". Deccan Chronicle. June 11, 2016. Retrieved December 17, 2016.
  14. "The psychology of cringe-pop fans: Why people like Omprakash Mishra's Aunty ki Ghanti". Hindustan Times. September 25, 2017.
  15. "Pen Pineapple Apple Pen: This cringe pop wonder from Japan has taken internet by storm - Firstpost". Firstpost. September 28, 2016. Retrieved December 17, 2016.
  16. Jain, Vaishali (July 21, 2022). "Jhalak Dikhla Jaa 10: Ali Asgar, Tony Kakkar & Sumeet Vyas likely to participate | Deets Inside". www.indiatvnews.com. Retrieved October 8, 2022.
  17. "Neha Kakkar's Goa Beach, Adnan Sami's Tu Yaad Aya and Asim Riaz anthem: Top Hindi tracks of February 11". The Indian Express. February 12, 2020. Retrieved July 3, 2021.
  18. Dutta, Ankuran (January 1, 2019). "Why Cringe pops are popular in social media? A closer look on an Indian Cringe Artist and virality of his cringe creativity". South Asian Journal of Communication Studies.
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