Crypt TV

Jack Davis, who was still attending Duke University at the time, met Eli Roth at a dinner party in 2013. The pair kept in touch, discussing how to make scary entertainment effective on phone screens.[4] Crypt TV was formed when Davis and Roth launched a "six-second scare" contest together in October 2014,[6] as "a way to test to see if you could really make great scary content in short form on mobile," according to Davis.[4] The contest was featured on Good Morning America and subsequently went viral, receiving over 15,000 submissions.[7] Roth showed the contest to Jason Blum, who was looking for a digital strategy for Blumhouse Productions, and Blum became Crypt's first investor. The company was officially launched in April 2015 in Los Angeles with just three employees: Davis, Darren Brandl as Chief Operating Officer, and Kate Krantz as Chief Content Officer.[3]

In March 2017, Crypt TV raised $3.5 million in funding, led by venture capital fund Lerer Hippeau Ventures, a backer of Buzzfeed.[3] The company has raised $6.2 million from past investors.[8]

In September 2018, Crypt TV announced that they had partnered with Facebook Watch to produce and release a fifteen-episode series about The Birch, one of their most popular IPs, which was released exclusively on the streaming site on October 19, 2019.[9] In July 2019, it was announced that The Birch was the first part of a five-series deal between Crypt and Facebook Watch, with each series receiving a ten-episode season.[10] Stereoscope and Kinderfänger respectively premiered in August and October 2020, and the remaining two series, Mira Mira and Woman in the Book, respectively premiered in January and June 2021.

On May 29, 2020, it was announced that Crypt TV would partner with Indian production company Abundantia Entertainment for Chhorii, a Hindi remake of acclaimed Marathi horrory-mystery film Lapachhapi. Jack Davis and Vikram Malhotra would produce as Crypt TV and Abundantia's respective representatives, and Vishal Furia, director of the Marathi film from which Chhorii was based, was brought on as director.[11] The film follows Nushrratt Bharuccha (Kal Kissne Dekha, Pyaar Ka Punchnama 2) as Sakshi Devi, a pregnant city girl who moves to a secluded village and fights evil spirits to protect her unborn baby. Principal photography began on November 25, 2020 in Madhya Pradesh,[12] and filming was wrapped up in December 2020.[13] The film was officially released on Amazon Prime Video on November 26, 2021.[14]

In May 2021, Crypt TV licenses made their first appearance in a video game, with three characters appearing as third-party downloadable content skins in the game Dead by Daylight by Behaviour Interactive.[15] In April 2021, it was announced that Crypt had struck a deal with the NBC streaming site Peacock to produce an eight-episode series based on another of Crypt's more recent IPs, The Girl in the Woods. The series premiered exclusively on Peacock in October 2021, featuring Krysten Ritter (Jessica Jones) as director for the first four episodes.[16]

In December 2021, it was announced that a sequel to Chhorii was officially in development. Tentatively titled Chhorii 2, the sequel is set to pick up where the original film left off, with several characters returning to star. Vishal Furia was set to return as director, and Nushrratt Bharuccha would reprise her role as the film's protagonist. Bhushan Kumar, Krishan Kumar, Vikram Malhotra, Jack Davis and Shikhaa Sharma would return as producers for the sequel.[17]

In May 2022, it was announced via Deadline that Crypt TV was set to produce its first English-language feature film, titled The Angry Black Girl and Her Monster. The film will be directed and written by Bomani J. Story (Rock Steady Row), with Jack Davis and Darren Brandl joining Story as producers, and Jasmine Johnson and Jeremey Elliott on as executive producers. A reimagining of Mary Shelley's Frankenstein, the film would follow a teenage girl named Vicaria who brings her brother back from the dead, only for him to return as a vengeance-seeking monster. It was later announced that Laya DeLeon Hayes (The Equalizer) was set to star as Vicaria, and would be joined by Denzel Whitaker (The Great Debaters, Black Panther) as her co-star.[18] Production for the film began in June 2022,[19] and filming was completed on July 1, 2022.[20] A release date for the film has not been confirmed.

On June 22, 2022, it was announced that Screen Gems had acquired the rights to Crypt TV's next feature film, currently titled Island of the Dolls. The film will be based on the true story of La Isla de las Munecas, located in Mexico City. Jack Davis and Darren Brandl are set to produce the film alongside Spark & Riot's Ana de Diego, and Screen Gems's Michael Bitar will overseeing production. The producers worked with Barrera's descendants to keep the creative rights, and "look to tell the story with respect to the heritage of the island and Barrera, with the family contributing his original journals and more".[21] Since the announcement, a writer and director have not been attached to the project.

On October 14, 2022, it was announced that Crypt TV had partnered with Meta to create a thirty-minute, 180-degree VR experience, and that Vanessa Hudgens (High School Musical; Tick, Tick … Boom!) and Will Sasso (F is for Family; Mom) would star in the project.[22] The experience, titled "Haunted House: Trick-VR-Treat", premiered at 6:00 PM PST on October 21, 2022, via Meta's Horizon Worlds and Meta Quest TV.[23]

On November 30, 2022, it was announced via Crypt TV's Twitter account that production on Chhorii 2 had officially begun.[24]

Crypt releases about 100 videos every three months, building its audience through Facebook and YouTube and averaging more than 100 million online views a month.[3][8] Using real-time reactions on social media to test characters and concepts, the most well-received characters are inducted into the "Crypt Monster Universe," who then form the basis for as many as 15 videos in a quarter.[3] Giggles the Clown, The Look-See, and Sunny Family Cult are among the most popular series developed this way.[9]

Crypt's viral characters expand beyond traditional narrative videos; Giggles the Clown does live streaming interviews with fans, engaging on social media as a typical influencer would, and she has appeared as an attraction at Knott's Scary Farm.[25] Crypt also has a merchandising deal with Spencer's Gifts, which sells merchandise for Giggles, the Birch, and Sunny Family Cult.[3]

The Birch, the titular character of the 2016 short of the same name.

The Look-See

The titular character of The Look-See

The Look-See is a horror web series based on a short by the same name. The series is about a sharp-toothed grinning demonic entity that puts his chosen victims to potentially fatal tests. Victims must to choose to let go of a specific item or person that they have held on to for a long time, and failure to release that specific item will end in the victim's death. The character and series were created by Landon Stahmer. The original short rose very quickly to popularity, and the titular monster is now one of Crypt TV's most recognizable monsters.