Dash (boutique)

Dash was a boutique clothing and accessory chain founded in 2006 by sisters Kim Kardashian, Kourtney Kardashian, and Khloé Kardashian. As of 2016, the chain had three locations in the United States, As of April 2018, all locations are closed after 11 years of operation.[1]

Dash
TypeFashion boutique
IndustryFashion
FoundedJune 2006 (2006-06)
Calabasas, California, United States
FoundersKourtney Kardashian
Kim Kardashian
Khloé Kardashian
Defunct2018; 5 years ago
Headquarters
Los Angeles, California
,
United States
Number of locations
2 stores (2016)
OwnersKim Kardashian
Kourtney Kardashian
Khloé Kardashian
WebsiteArchived official website at the Wayback Machine (archive index)

Stores
Dash boutique in Miami Beach

The first Dash boutique was opened in Calabasas, California in 2006. The original store was subsequently relocated to West Hollywood in 2012.[2] The retail stores have appeared on reality television series about the Kardashian family, Keeping Up with the Kardashians, which premiered in 2007 on the E! cable network.[3][4] Kim Kardashian has disclosed that she initially wanted Keeping Up with the Kardashians to focus more on their stores in order to bring people's attention and later said that she "didn't think it would turn into what it turned into."[5] The second store was opened in Miami Beach, Florida on May 20, 2009.[6]

The third store was opened on November 3, 2010, in the SoHo district of Manhattan, New York City.[3] In November 2010, TMZ reported that the store maintained to bring in an average gross of $50,000 every day since its opening date; on Black Friday the store brought in over $100,000.[7] The store closed in December 2016 due to high rent.[8]

In the summer of 2014, the sisters opened a pop-up retail store in Southampton, New York, which was featured in Kourtney and Khloé Take The Hamptons, a spin-off of Keeping up with the Kardashians.[9]

Closure

In April 2018, Kardashian-West announced the closure of all Dash stores via a statement on her website. She furthermore explained the reasoning behind the closure stating that she and her sisters have all grown individually and have their own brands to focus on, along with being mothers.[1]

Television series

The television series entitled Dash Dolls premiered on the E! cable network, on September 20, 2015. The reality series "follow[s] the lives of the Kardashian sisters' Dash employees as they navigate life in Hollywood while representing the Kardashian store."[10]

References
  1. McKenzie, Joi-Marie (2018-04-20). "Kim Kardashian announces the closing of all DASH stores: 'We've been busy'". Good Morning America. Retrieved 2022-12-15.
  2. Paquette, Danielle (July 16, 2012). "Kim Kardashian, Kanye West canoodle at Melrose Dash grand opening". Los Angeles Times. Archived from the original on June 4, 2016. Retrieved May 10, 2016.
  3. Wilson, Eric (2010-11-18). "Kim Kardashian Inc". The New York Times. ISSN 0362-4331. Archived from the original on 2022-06-06. Retrieved 2023-05-20.
  4. "Kourtney And Khloe Kardashian Open New Dash Boutique In Miami". ThaIndian.com. August 17, 2009. Archived from the original on October 1, 2015. Retrieved December 12, 2010.
  5. Setoodeh, Ramin (April 24, 2015). "Kim Kardashian West On Her Empire and Bruce Jenner's Transition". Variety. Archived from the original on October 1, 2015. Retrieved September 18, 2015.
  6. Gonsalez, Maria (May 20, 2009). "The Kardashian sisters attend the Grand Opening of new boutique 'Dash Miami'". Buddy TV. Archived from the original on September 14, 2016. Retrieved May 10, 2016.
  7. "Kardashians Clean Up On Black Friday". TMZ. 2010-11-30. Retrieved 2022-09-04.
  8. Weinberg, Lindsay (2018-04-19). "The Kardashians Closing All Dash Stores". The Hollywood Reporter. Retrieved 2022-12-15.
  9. Barylski, Nicole (2014-04-15). "Kourtney Kardashian & Khloe Kardashian Opening Hamptons Dash Pop-Up In Southampton". Hamptons.com. Archived from the original on 2017-06-07. Retrieved 2014-06-16.
  10. Rice, Lynette (April 1, 2015). "Kardashians Announce Dash Dolls Reality Show". People. Archived from the original on April 5, 2015. Retrieved April 2, 2015.
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