Kim Kardashian: Hollywood

Kim Kardashian: Hollywood is a casual free-to-play role-playing game that was released on iOS and Android on June 24, 2014. In the game, the player's goal is to increase their fame and reputation, starting on the E-list and rising to the A-list. The game is fronted by American media personality Kim Kardashian, featuring regular appearances from her character.

Kim Kardashian: Hollywood
Developer(s)Glu Mobile
Publisher(s)Glu Mobile
Platform(s)iOS, macOS, Android, Facebook
ReleaseJune 24, 2014 (2014-06-24)
Genre(s)Casual role-playing game

Gameplay

In Kim Kardashian: Hollywood, players aim to increase their reputation by gaining fans in order to become A-List celebrities. Players can gain more fans by booking modeling jobs, acting jobs, club appearances, and going on dates. Actions taken during jobs and dates cost energy, which refills over time, but gain the player money and experience. High ratings on jobs and dates earn you more fans and increase your celebrity ranking.[1][2] Although the game is free-to-play, in-game money and "K-Stars", which can be used to buy clothing, accessories, or refill your energy, can be purchased for a fee although you can watch a short video or ad to receive free K coins or energy.[2][3]

Development

The CEO of Glu Mobile, Niccolo De Masi, first approached Kim Kardashian about creating a mobile game in early 2013 while he was in Hollywood to negotiate multiple unrelated deals.[1][4] The company wanted to make a casual roleplaying game that would "reuse engines but could add popular appeal,"[5] and felt that Kardashian was "the best brand fit in the world."[1] The game took about 18 months to develop.[1] Kardashian was involved in the development of the game, and according to De Masi, "[Kardashian] approved every item of clothing [used in the game], we discuss features, we discuss events, updates, etcetera. She reviewed all the [production] milestones, from alpha to beta, final gold master."[6]

Release

Kim Kardashian: Hollywood was released on iOS and Android on June 27, 2014. In the first five days after its release, the game made $1.6 million.[7] By mid-July, it was one of the top five games in the iOS App Store, and was the only game in the top ten to have a five star rating.[8] By the end of its first quarter, it had 22.8 million players, had made $43.4 million, and had been played more than 5.7 billion minutes.[9]

Reception

Kim Kardashian: Hollywood received mixed reviews from critics. It holds a rating of 57 on Metacritic, based on 6 reviews, and 56.25% on GameRankings, based on 4 reviews.[10][11] The game was named the 86th best game of the decade by Polygon.[12]

References
  1. Wortham, Jenna (July 30, 2014). "Kim Kardashian, an Unlikely Mobile Video Game Hit". The New York Times. Retrieved July 27, 2015.
  2. Reynolds, Whitney (July 24, 2014). "Kim Kardashian Hollywood (for Android)". PC Magazine. Ziff Davis. Retrieved July 27, 2015.
  3. Sottek, T.C. (August 4, 2014). "Kim Kardashian is not your friend". The Verge. Vox Media. Retrieved July 28, 2015.
  4. Molina, Brett (August 1, 2014). "'Kim Kardashian: Hollywood' summer's hit mobile game". USA Today. Gannett Company. Retrieved July 27, 2015.
  5. Tweedie, Steven (August 10, 2014). "The Mastermind Behind Kim Kardashian's Insanely-Popular App Explains How The Hit Game Was Created". Business Insider. Retrieved July 27, 2015.
  6. Ayers, Mike (July 29, 2014). "How Kim Kardashian Helped Develop 'Kim Kardashian: Hollywood'". The Wall Street Journal. News Corp. Retrieved July 27, 2015.
  7. Martens, Todd (August 2, 2014). "'Kim Kardashian Hollywood': Fame is the name of the game". Los Angeles Times. Retrieved July 27, 2015.
  8. McCabe, Caitlin (July 10, 2014). "Hit Kardashian Video Game Lifts Glu Mobile From E-List". Bloomberg Businessweek. Bloomberg L.P. Retrieved July 27, 2015.
  9. Elise, Abigail (November 10, 2014). "'Kim Kardashian: Hollywood' Game Pulled In $34 Million In Third Quarter". International Business Times. IBT Media. Retrieved July 27, 2015.
  10. "Kim Kardashian: Hollywood for iOS (iPhone/iPad)". GameRankings. CBS Interactive. Retrieved July 30, 2015.
  11. "Kim Kardashian: Hollywood for iPhone/iPad Reviews". Metacritic. CBS Interactive. Retrieved July 30, 2015.
  12. "The 100 best games of the decade (2010-2019): 100-51". Polygon. Vox Media. November 4, 2019. Retrieved December 12, 2019.

Further reading
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