Deodeo

DEODEO Corporation (株式会社デオデオ, Kabushiki-gaisha DEODEO) is a consumer electronics retailer chain, based in Hiroshima, Japan. The company operated until September 30, 2009; the company changed its name to EDION WEST Corporation on October 1, 2009.[1]

DEODEO Corporation
株式会社デオデオ
TypePublic
TYO: 8199
JASDAQ: 8199
IndustryConsumer electronics, retail, and planning
FoundedMay 7, 1947
Headquarters
Hiroshima
,
Japan
Number of employees
3,234 (as of March 31, 2006)
Websitewww.deodeo.co.jp/

History

The company was established in 1947 as Daiichi Sangyo Kabushiki-gaisha, becoming known as "Daiichi" in Hiroshima.

They changed their store name to "Daiichi" in 1977 and the company name was renamed to "Kabushiki-gaisha Daiichi" in 1986.

In 1997 they adopted the name "DEODEO" and moved their head office from Hiroshima to Hatsukaichi, Hiroshima. At the same time, all store names were changed to Deodeo.[2]

The company founded EDION Group jointly with Eiden Corporation (TYO: 2730based in Nagoya), MIDORI DENKA Corporation (based in Amagasaki) and Kurashino Design,Inc. (based in Tokyo) in 2002. On October 1, 2009, the company name changed to EDION WEST Corporation by absorbing and merging Midori Denka. Since then, "Deodeo" has become a store brand.

Stores

Sports sponsorships

References
  1. "DEODEO CORPORATION - Singapore Company". singapore-corp.com. Retrieved 2022-04-04.
  2. "Group History | EDION Home Appliances and Living". 家電と暮らしのエディオン. Retrieved 2022-04-04.


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