Data masking

Substitution is one of the most effective methods of applying data masking and being able to preserve the authentic look and feel of the data records.

It allows the masking to be performed in such a manner that another authentic-looking value can be substituted for the existing value.[10] There are several data field types where this approach provides optimal benefit in disguising the overall data subset as to whether or not it is a masked data set. For example, if dealing with source data which contains customer records, real life surname or first name can be randomly substituted from a supplied or customised look up file. If the first pass of the substitution allows for applying a male first name to all first names, then the second pass would need to allow for applying a female first name to all first names where gender equals "F." Using this approach we could easily maintain the gender mix within the data structure, apply anonymity to the data records but also maintain a realistic looking database, which could not easily be identified as a database consisting of masked data.

This substitution method needs to be applied for many of the fields that are in database structures across the world, such as telephone numbers, zip codes and postcodes, as well as credit card numbers and other card type numbers like Social Security numbers and Medicare numbers where these numbers actually need to conform to a checksum test of the Luhn algorithm.

In most cases, the substitution files will need to be fairly extensive so having large substitution datasets as well the ability to apply customized data substitution sets should be a key element of the evaluation criteria for any data masking solution.

The shuffling method is a very common form of data obfuscation. It is similar to the substitution method but it derives the substitution set from the same column of data that is being masked. In very simple terms, the data is randomly shuffled within the column.[11] However, if used in isolation, anyone with any knowledge of the original data can then apply a "what if" scenario to the data set and then piece back together a real identity. The shuffling method is also open to being reversed if the shuffling algorithm can be deciphered.

Shuffling, however, has some real strengths in certain areas. If for instance, the end of year figures for financial information in a test data base, one can mask the names of the suppliers and then shuffle the value of the accounts throughout the masked database. It is highly unlikely that anyone, even someone with intimate knowledge of the original data could derive a true data record back to its original values.

The numeric variance method is very useful for applying to financial and date driven information fields. Effectively, a method utilising this manner of masking can still leave a meaningful range in a financial data set such as payroll. If the variance applied is around +/- 10% then it is still a very meaningful data set in terms of the ranges of salaries that are paid to the recipients.

The same also applies to the date information. If the overall data set needs to retain demographic and actuarial data integrity, then applying a random numeric variance of +/- 120 days to date fields would preserve the date distribution, but it would still prevent traceability back to a known entity based on their known actual date or birth or a known date value for whatever record is being masked.

Encryption is often the most complex approach to solving the data masking problem. The encryption algorithm often requires that a "key" be applied to view the data based on user rights. This often sounds like the best solution, but in practice the key may then be given out to personnel without the proper rights to view the data. This then defeats the purpose of the masking exercise. Old databases may then get copied with the original credentials of the supplied key and the same uncontrolled problem lives on.

Recently, the problem of encrypting data while preserving the properties of the entities got recognition and a newly acquired interest among the vendors and academia. New challenge gave birth to algorithms performing format-preserving encryption. These are based on the accepted Advanced Encryption Standard (AES) algorithmic mode recognized by NIST.[12]

Sometimes a very simplistic approach to masking is adopted through applying a null value to a particular field. The null value approach is really only useful to prevent visibility of the data element.

In almost all cases, it lessens the degree of data integrity that is maintained in the masked data set. It is not a realistic value and will then fail any application logic validation that may have been applied in the front end software that is in the system under test. It also highlights to anyone that wishes to reverse engineer any of the identity data that data masking has been applied to some degree on the data set.

Character scrambling or masking out of certain fields is also another simplistic yet very effective method of preventing sensitive information to be viewed. It is really an extension of the previous method of nulling out, but there is a greater emphasis on keeping the data real and not fully masked all together.

This is commonly applied to credit card data in production systems. For instance, an operator at a call centre might bill an item to a customer's credit card. They then quote a billing reference to the card with the last 4 digits of XXXX XXXX xxxx 6789. As an operator they can only see the last 4 digits of the card number, but once the billing system passes the customer's details for charging, the full number is revealed to the payment gateway systems.

This system is not very effective for test systems, but it is very useful for the billing scenario detailed above. It is also commonly known as a dynamic data masking method.[13][14]

Additional rules can also be factored into any masking solution regardless of how the masking methods are constructed. Product agnostic white papers[15] are a good source of information for exploring some of the more common complex requirements for enterprise masking solutions, which include row internal synchronization rules, table internal synchronization rules and table[16] to Table Synchronization Rules.

Static data masking is usually performed on the golden copy of the database, but can also be applied to values in other sources, including files. In DB environments, production database administrators will typically load table backups to a separate environment, reduce the dataset to a subset that holds the data necessary for a particular round of testing (a technique called "subsetting"), apply data masking rules while data is in stasis, apply necessary code changes from source control, and/or and push data to desired environment.[17]

Deterministic masking is the process of replacing a value in a column with the same value whether in the same row, the same table, the same database/schema and between instances/servers/database types. Example: A database has multiple tables, each with a column that has first names. With deterministic masking the first name will always be replaced with the same value – “Lynne” will always become “Denise” – wherever “Lynne” may be in the database.[18]

There are also alternatives to the static data masking that rely on stochastic perturbations of the data that preserve some of the statistical properties of the original data. Examples of statistical data obfuscation methods include differential privacy[19] and the DataSifter method.[20]

On-the-fly data masking[21] happens in the process of transferring data from environment to environment without data touching the disk on its way. The same technique is applied to "Dynamic Data Masking" but one record at a time. This type of data masking is most useful for environments that do continuous deployments as well as for heavily integrated applications. Organizations that employ continuous deployment or continuous delivery practices do not have the time necessary to create a backup and load it to the golden copy of the database. Thus, continuously sending smaller subsets (deltas) of masked testing data from production is important. In heavily integrated applications, developers get feeds from other production systems at the very onset of development and masking of these feeds is either overlooked and not budgeted until later, making organizations non-compliant. Having on-the-fly data masking in place becomes essential.

Dynamic data masking is similar to on-the-fly data masking, but it differs in the sense that on-the-fly data masking is about copying data from one source to another source so that the latter can be shared. Dynamic data masking happens at runtime, dynamically, and on-demand so that there doesn't need to be a second data source where to store the masked data dynamically.

Dynamic data masking enables several scenarios, many of which revolve around strict privacy regulations e.g. the Singapore Monetary Authority or the Privacy regulations in Europe.

Dynamic data masking is attribute-based and policy-driven. Policies include:

• Doctors can view the medical records of patients they are assigned to (data filtering)
• Doctors cannot view the SSN field inside a medical record (data masking).

Dynamic data masking can also be used to encrypt or decrypt values on the fly especially when using format-preserving encryption.

Several standards have emerged in recent years to implement dynamic data filtering and masking. For instance, XACML policies can be used to mask data inside databases.

There are six possible technologies to apply Dynamic data masking:

1. In the database: Database receives the SQL and applies rewrite to returned masked result set. Applicable for developers and database administrators, but not for applications (because connection pools, application caching and data-bus hide the application user identity from the database and can also cause application data corruption).
2. Network proxy between the application and the database: Captures the SQL and applies rewrite on the select request. Applicable for developers and database administrators with simple 'select'requests but not for stored procedures (which the proxy only identifies the exec.) and applications (because connection pools, application caching and data-bus hide the application user identity from the database and can also cause application data corruption).
3. Database proxy: is a variation of network proxy. Database proxy is deployed usually between applications/users and the database. Applications and Users are connecting to the database through database security proxy. There is no changes to they way applications and users are connecting to the database. There is also no need in agent to be installed on the database server. The sql queries are rewritten, but when implemented this type of dynamic data masking also supported within store procedures and database functions.
4. Network proxy between the end-user and the application: identifying text strings and replacing them. This method is not applicable for complex applications as it will easily cause corruption when the real-time string replacement is unintentionally applied.
5. Code changes in the applications & XACML: code changes are usually hard to perform, impossible to maintain and not applicable for packaged applications.
6. Within the application run-time: By instrumenting the application run-time, policies are defined to rewrite the result set returned from the data sources, while having full visibility to the application user. This method is the only applicable way to dynamically mask complex applications as it enables control to the data request, data result and user result.
7. Supported by a browser plugin: In the case of SaaS or local web applications, browser add-ons can be configured to mask data fields corresponding to precise CSS Selectors. This can either be accomplished by marking sensitive fields in the application, for example by a HTML class or by finding the right selectors that identify the fields to be obfuscated or masked.

In latest years, organizations develop their new applications in the cloud more and more often, regardless of whether final applications will be hosted in the cloud or on- premises. The cloud solutions as of now allow organizations to use infrastructure as a service, platform as a service, and software as a service. There are various modes of creating test data and moving it from on-premises databases to the cloud, or between different environments within the cloud. Dynamic Data Masking becomes even more critical in cloud when customers need to protecting PII data while relying on cloud providers to administer their databases. Data masking invariably becomes the part of these processes in the systems development life cycle (SDLC) as the development environments' service-level agreements (SLAs) are usually not as stringent as the production environments' SLAs regardless of whether application is hosted in the cloud or on-premises.