Dencio's

Dencio's Bar and Grill, simply referred to as Dencio's, is a group of restaurants based in the Philippines.

Dencio's Bar and Grill
TypeWholly owned subsidiary
IndustryRestaurants
Founded1991 (1991) in Quezon City, Philippines
FoundersDennis Nakpil
Dennis Mariano Jr.
HeadquartersMakati, Philippines
Number of locations
30
Key people
Martin P. Lorenzo (CEO)
ProductsPhilippine cuisine
Revenue₱249 million Decrease (2007)[1]
₱60 million Increase (2008)[2]
ParentMax's Group Inc. (formerly Pancake House Inc.)
Websitewww.dencios.com.ph
Sisig served on a hot plate.

History
A Dencio's branch at SM City Clark, Angeles City.

Dennis Nakpil and Dennis Mariano Jr. thought of creating a restaurant that emphasizes certain Philippine traditions. Their principle was "bringing the BARRIO into the metropolis." Thus, they opened one in Quezon City in 1991.[3] They named it Dencio's. Dencio is a Philippine variant of Dennis, the name of the two founders.[4]

In 2004, Dencio's was purchased by Pancake House, Inc. (now Max's Group, Inc.) for ₱160 million. To buy the chain, almost all that money (₱150 million or 93.75% of the price) had to be borrowed from banks.[5]

Pugad Dencio's

Some characters from Pugad Baboy, a famous comic strip in the Philippines, are portrayed in Dencio's ads and menus. This was a concept proposed by two officials of the chain. It was believed though that the comic characters and the restaurant chain make a more perceived image of the local table custom. They call this Pugad Dencio's. This form of advertisement also goes with a song which is performed by rock band Sugarfree.[6]

References
  1. Darwin G. Amojelar (November 21, 2007). "Pancake House hikes profit on sales uptick". The Manila Times Internet Edition. Archived from the original on November 3, 2008. Retrieved March 25, 2009.
  2. Zinnia B. Dela Peña (April 17, 2008). "Pancake House earnings soar 58%". The Philippine Star. Retrieved March 25, 2009.
  3. "Dining Guide to Restaurants and Bars in the Philippines: Dencio's". Chibog.com. Archived from the original on September 30, 2008. Retrieved January 12, 2009.
  4. Anna Kristine Pasco. "Three for Satisfaction". On the Rocks. Archived from the original on November 22, 2008. Retrieved January 14, 2009.
  5. Jennifer B. Austria (May 21, 2004). "Pancake House buying Dencio's chain for P160m". Manila Standard Today. Retrieved January 15, 2009.
  6. Camille V. Pilar (June 18, 2008). "Sizzling sisig and a side dish of stories". Manila Standard Today. Retrieved January 12, 2009.
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