E-segment

The E-segment is the 5th category of the European segments for passenger cars, synonymous with the term executive car.[1][2][3]

2020 Best-Selling
Mercedes-Benz E-Class
5th generation (2017–present)
BMW 5 Series
7th generation (2016–present)
Audi A6
5th generation (2018–present)
Volvo S90
1st generation (2016-present)

E-Segment is a niche in Europe (2-3% penetration in 2010s). As of 2017, 2018, 2019 and 2020, E-segment sales account for 2.7%, 2.7%, 2.3% and 2.1% market share in Europe respectively.[4][5][6][7]

Characteristics

Most E-segment cars are sedans/saloons, however several models are also produced in other body styles such as wagons/estates and hatchbacks.

European vs. American classification

The terms E-segment or executive car do not have a one-to-one equivalent in the American car classification. However, if a modern E-segment sedan by a European brand is sold in the U.S., it falls into the category of both mid-size and full-size sedan, usually a mid-size luxury sedan.

The American mid-size sedan classification[note 1] spans both the D-segment and the E-segment. With size brackets of European car segments increasing, the Toyota Camry fell from the E-segment[8] into the D-segment while remaining a mid-size car.

Current models

In 2020 the highest selling E-segment cars in Europe were the Mercedes-Benz E-class, BMW 5 Series, Audi A6, Volvo V90/S90 and Porsche Taycan. [9]

50.000 - 100.000 sales (Best-Selling)

10.000 - 50.000 sales

Fewer than 10.000 sales

Moved to F-segment

Sales figures in Europe
2020
rank		 Brand Model 2013 2014 2015 2016 2017 2018 2019 2020  % change
(2019–2020)
1 Mercedes-Benz E-Class 106,559 99,565 84,771 99,494 127,638 117,906 107,453 70,171 Decrease -35%
2 BMW 5 Series 107,307 98,701 88,898 81,599 109,953 108,653 89,326 59,814 Decrease -33%
3 Audi A6 / S6 / RS6 / A6 allroad quattro 82,883 84,283 95,329 93,479 78,944 71,258 83,012 55,737 Decrease -33%
4 Volvo S90 / V90 - - - 10,834 55,193 56,192 40,315 23,578 Decrease -42%
5 Porsche Taycan - - - - - - 746 12,332 Increase +1553%
6 Audi Audi A7 / S7 / RS7 8,986 8,473 10,196 9,120 6,111 8,935 8,185 5,807 Decrease -29%
7 Tesla Model S 3,911 8,841 15,169 11,564 16,026 17,386 8,635 5,562 Decrease -36%
8 Mercedes-Benz CLS-Class 15,139 10,289 12,600 7,803 5,116 9,113 8,428 3,895 Decrease -54%
9 Lexus ES - - - - - 217 3,818 3,699 Decrease -3%
10 Jaguar XF 20,414 20,609 16,416 16,024 12,501 10,375 5,935 2,450 Decrease -59%
11 BMW 6 Series 8,549 7,880 7,370 5,732 5,610 10,703 5,362 2,060 Decrease -62%
12 Maserati Ghibli 339 4,238 4,644 4,124 2,981 2,534 1,723 1,006 Decrease -42%
13 Polestar Polestar 1 - - - - - - 0 65 New
14 Infiniti Q70 339 145 560 484 362 64 21 4 Decrease -81%
15 Lexus GS 1,922 2,032 1,373 2,023 1,508 1,066 163 1 Decrease -99%
16 Genesis G80 - 163 228 131 49 30 9 0 Decrease -100%
BMW 8 Series - - - - - 1,299 (moved to F-Segment)
Volvo V70 / XC70 40,260 46,348 49,263 30,436 511 21 (replaced by V90 Series)
Chrysler/Lancia 300C/Thema 2,236 392 28 19 16 12
Segment total 402,673 394,931 389,184 366,603 422,525 415,757 363,131 246,181 Decrease -32%
Source [10] [11] [12] [13] [14] [15] [16] [17]

Notes:

1. The table includes not only E-segment cars, but also a car fitting the F-segment in terms of size (the 2011 Chrysler 300).

2. Our source of information initial include BMW 8 Series in E-segment, but latter moved to F-segment.

Market share in Europe

2019 - Sales of large cars in Europe were down 13% in 2019 to 362,300 units, a new record low annual volume for this class, which now accounts for 2.3% of the total European car market, down from 2.7% in 2018. [18]

2020 - The large cars segment in Europe is down 32% in 2020, to just over 246,000 deliveries. This means the segment loses ground on the overall market again and now accounts for just 2.1% of the total European car market, down from 2.3% in 2019. With the exception of a newcomer, the entire top-8, which accounts for nearly 91% of the segment’s sales, drops by 29% or more and thus falls behind the overall market. Only one single model in the class manages to keep its decline limited to single digits. [19]

See also

Notes
  1. Also, the American full-size sedan classification does not have any equivalent in the European classification with the exception of full-size luxury cars which belong to the F-segment. As European segments denote both size and equipment level, American full-size cars that are not luxury cars simply do not belong to any of the European segments. Considering length only, they would always fall into the F-segment or even exceed its dimensions - with a possible exception of the Toyota Avalon and Nissan Maxima which may or may not be short enough to be considered E-segment (this is as of 2021).

References
  1. "Regulation (EEC) No 4064/89 - Merger Procedure" (PDF). www.europa.eu.
  2. "Impact on the Competitiveness of the European Automotive Industry of Potential FTA with India and ASEAN" (PDF). www.europa.eu. p. 8. Archived from the original (PDF) on 29 April 2013.
  3. "Latest Safety Ratings". www.euroncap.com. Retrieved 8 January 2019.
  4. "European sales 2017 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  5. "European sales 2018 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  6. "European sales 2019 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  7. "European sales 2020 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  8. "Newcomer in der oberen Mittelklasse: Toyota Camry". 14 November 1991.
  9. "European sales 2020 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  10. "European sales 2013 Premium large car segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  11. "European sales 2014 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  12. "European sales 2015 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  13. "European sales 2016 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  14. "European sales 2017 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  15. "European sales 2018 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  16. "European sales 2019 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  17. "European sales 2020 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  18. "European sales 2019 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  19. "European sales 2020 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
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