ECCO

ECCO Sko A/S is a Danish shoe and leather accessories manufacturer founded in 1963 by Karl Toosbuy, in Bredebro, Denmark. ECCO opened its first retail store in Denmark in 1982. ECCO is family-owned and employs 21,300 people worldwide, with product sales in 101 countries from over 2,250 shops and more than 14,000 sales points.

For other uses, see Ecco (disambiguation).
ECCO Sko A/S
TypeAktieselskab
Founded1 April 1963 (1963-04-01) (as A/S Bredebro Skofabrik)
FounderKarl Toosbuy
HeadquartersBredebro, Denmark
Key people
ProductsShoes, leather, and accessories
Revenue€1.09 billion (2020)[1]
€23.14 million (2020)[1]
Total assets€1.32 billion (2020)[1]
Number of employees
21,434 (2020)[1]
Websitegroup.ecco.com
Ecco Cage Pro golf shoe
Ecco leather boot
Ecco, Oxford Street, London, 2016

History

ECCO was established in 1963 by Karl Toosbuy in the small town of Bredebro in southern Denmark. Throughout the 1980s, the company expanded its operations internationally. By 1982, sales reached 1 million pairs of shoes annually. In order to accommodate the increasing demand, additional production was established in Portugal, and under license in Japan and Cyprus.[2] ECCO built its own research and design center, named "Futura", in Denmark in 1996, since 2009 Portugal is the R&D center of ECCO and opened its own beamhouse in Indonesia and tannery in Thailand a few years later. In 1998 the first flagship retail store opened on Oxford Street, in London. By 2000, ECCO owned every step of the production process, from design and leather production to branded retail sales.

Production

ECCO owns tanneries in the Netherlands, Thailand, Indonesia and China. ECCO’s tanneries are among the leading manufacturers of leather to the fashion, sports, and car industries.[3] ECCO has engaged in a research program to reduce the environmental impact of the tanning process. Approximately 98% of ECCO's shoes are produced in its own shoe factories in Portugal, Slovakia, Thailand, Indonesia, Vietnam and China, and some under licence in India.

International
ECCO in the Toronto Eaton Centre

ECCO shoes and leather goods are sold in 101 countries. The company has its operations into markets in Asia and in Eastern and Central Europe, Canada, South America, and the United States. Their products are sold through more than 2,250 mono-brand stores, as well as independent retailers and online sales.[4]

Controversies

In 2016 Adidas filed a trademark suit against ECCO in American courts.[5] However, in 2018, Adidas voluntarily dismissed its claims.[6][7]

In 1998, ECCO faced problems with a large quantity of shoes. Due to a production fault involving the composition of sole material – hydrolysis of the molded polyurethane – the soles disintegrated after only one to five years.[8] After discovering the source of the problem, ECCO changed the composition of its sole material.

In March 2022, ECCO decided to continue its operations in Russia despite the invasion of Ukraine and heavy sanctions directed towards Russia by Western nations.[9] As a consequence, ECCO lost its 30 year long status as purveyor to the Danish royal family.[10]

References
  1. "ECCO Annual Report 2020". ECCO Sko A/S.
  2. Wilson, Rodney (18 June 1992). Cyprus and the International Economy. Palgrave Macmillan UK. p. 10. ISBN 978-1-349-12186-1. Retrieved 22 February 2018.
  3. "ECCO Annual Report 2006" (PDF). Archived from the original (PDF) on 2011-07-10. Retrieved 2010-08-05.
  4. Mamun, Jasan (5 June 2010). "ECCO schoenen:Altijd het goedkoopste & Altijd gratis verzending". merkschoenenwinkel.nl. Retrieved 4 November 2016.
  5. Bell, Jennie (2016-04-22). "Adidas Sues Ecco Over Trademark Infringement". Footwear News. Retrieved 2022-08-28.
  6. "best climbing shoes".
  7. "From Forever 21 to FC Barcelona, a Look at adidas' History of 3-Stripe Legal Fights". October 16, 2019.
  8. "The Case of the Crumbling Shoes". www.phlmetropolis.com.
  9. Olesen, Jesper (2022-03-23). "Ecco-topchef om at blive i Rusland: Den hidtil sværeste beslutning i min karriere". FINANS (in Danish). Retrieved 2022-04-03.
  10. (in Danish) Ecco mister retten til at kalde sig Kongelig Hofleverandør 6 July 2022
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