Eggslut

Eggslut (stylized as eggslut) is a sandwich restaurant chain with locations in Los Angeles, Las Vegas, Tokyo, Seoul, Kuwait, London, Singapore and Hong Kong, known for its signature dish "The Slut", a coddled egg on pureed potatoes, as well as their egg sandwiches.[1] It was founded by Alvin Cailan.[2]

Eggslut
Restaurant information
Food typeFast food
CountryUnited States
Other informationLos Angeles
Las Vegas
Tokyo
Seoul
Kuwait
London
Singapore
Hong Kong
Eggslut at the Cosmopolitan Las Vegas.
An Eggslut sausage, egg, and cheese sandwich

History

Eggslut's name refers to a chef who adds an egg to everything to make it better. The first public use of it was by chef Anthony Bourdain in season 5, episode 5, of his show No Reservations, which aired on February 2, 2009.

In March 2017, Eggslut temporarily opened a pop-up concept store at Chefs Club Counter restaurant in Nolita, New York. Eggslut opened its first international store in the UK (7 August 2019),[3] its second in Tokyo, Japan (13 September 2019),[4] and its third international location in Seoul, South Korea (10 July 2020).[5] Both locations are franchise owned. SPC Group, a Korean franchisor of Paris Baguette, and master Korean franchisee of Dunkin Donuts, Baskin Robbins, Jamba Juice, and Shake Shack, has the rights to Eggslut in several countries.[6][7] The brand also opened its first store in Singapore on 9 September 2021 at Scotts Square.[8]

Reception

The restaurant's name has been included in a list of risqué names by KCET[9] and The New York Times, with Eli Altman stating that having a boring name may mean that an advertisement doesn't attract attention.[10] Samuel Muston wrote that "Eggslut" falls into a category of "quirky" restaurant names, but that "the collision of the word 'egg' and 'slut' doesn't exactly encourage the appetite".[11]

The Grand Central Market in Los Angeles was named as one of the top ten new U.S. restaurants by Bon Appétit for 2014, and Eggslut is mentioned.[12]

References
  1. "Eat This Now: Eggslut's Coddled Egg in a Jar". LA Weekly. 10 December 2014. Retrieved 17 December 2014.
  2. "Special Sauce: Eggslut's Alvin Cailan on Ruckus-Causing as a Career Path". Serious Eats. 12 July 2019. Retrieved 13 March 2020.
  3. "Eggslut Sandwich". YouTube. 24 July 2018. Retrieved 18 January 2021.
  4. Roll, Dale (October 5, 2019). "We eat tasty egg sandwiches from Japan's first branch of Eggslut, the U.S.-based breakfast shop". SoraNews24. Retrieved January 25, 2021.
  5. "Eggslut to open in Seoul on Friday". Korea JonngAng Daily. July 7, 2020. Retrieved January 25, 2021.
  6. Nell Casey (30 March 2017). "Here's What To Order At Eggslut, The Insanely Popular L.A. Joint Opening In SoHo". gothamist. Archived from the original on 2 April 2017. Retrieved 12 April 2017.
  7. Hannah Sparks (31 March 2017). "This LA import is changing the breakfast sandwich game". NEW YORK POST. Retrieved 12 April 2017.
  8. "Eggslut S'pore sees queues from 8am on opening day". mothership.sg. Retrieved 2021-09-11.
  9. Katherine Spiers (October 3, 2013). "Sexy Restaurant Names: Do We Like Them?". KCET. Retrieved 18 December 2014.
  10. JOHN GROSSMANN (April 23, 2014). "Risqué Names Reap Rewards for Some Companies". The New York Times. Retrieved 18 December 2014.
  11. Samuel Muston (12 June 2014). "What's in a name? If you're christening a restaurant, then quite a lot". The Independent. Retrieved 18 December 2014.
  12. CBS Staff. "Bon Appetit's top 10 best new restaurants in U.S. - CBS News". CBS News. Retrieved 18 December 2014.
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