E3 2010

The Electronic Entertainment Expo 2010 (E3 2010) was the 16th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 14, 2010, and ended on June 17, 2010, with 45,600 total attendees. There was also an E3 event held in Sony's PlayStation Home.

Electronic Entertainment Expo 2010
Official logo of E3 2010
GenreMulti-genre
BeginsJune 14, 2010
EndsJune 17, 2010
VenueLos Angeles Convention Center
Location(s)Los Angeles, California
CountryUnited States
Previous eventE3 2009
Next eventE3 2011
Attendance45,600
Organized byEntertainment Software Association
Filing statusProfit

Layout

E3 2010 was held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor.

West Hall

Sony Computer Entertainment and Nintendo had booths that were directly opposite of each other. Other notable developers and publishers located on this floor were Atlus, Atari, Bethesda, Sony Online Entertainment, and Capcom.

South Hall

The hall has three types of booths: large, medium and small. The large booths were occupied by Square Enix, MTV Games, Microsoft, Ubisoft, Disney Interactive Studios, and Electronic Arts. The medium booths were occupied by Sega, Konami, THQ, Warner Bros. Interactive, and Take-Two Interactive. The small booths were occupied by Namco Bandai and Tecmo Koei.[1]

The current list of games that were featured at E3 2010:[2]

2K Games

Activision

Atari

Atlus

Bethesda Softworks

Capcom

Disney Interactive Studios

Electronic Arts

Konami

LucasArts

Microsoft

MTV Games

Namco Bandai

Natsume Inc.

Nintendo

Prope

Sega

Seven45 Studios

Square Enix

Sony

SNK Playmore

THQ

Tecmo Koei

Ubisoft

Valve

Warner Bros. Interactive

Notable exhibitors list

The list of notable exhibitors, including Atari who returned after pulling out of E3 2009 at the last minute:[20]

Press conferences

Microsoft

Microsoft held its press conference on June 14. Phil Spencer, vice president of Microsoft Studios, hosted the event for Kinect, and Hideo Kojima was a notable speaker.

Electronic Arts

Electronic Arts' press conference took place on June 14. Chief Executive Officer, John Riccitiello, has billed E3 2010 as being the "Biggest and Best Ever [E3 Expo]". He also adds that "All the best games and all the best developers will be together in LA to unveil new titles and celebrate the creativity and new technology that makes gaming so much fun".[21]

Ubisoft

Ubisoft held a press conference on June 14. Multiple games were featured, including Assassin's Creed: Brotherhood, Driver: San Francisco ,and Ghost Recon: Future Soldier. The conference was hosted by actor and comedian Joel McHale.

Nintendo

Nintendo held its conference on June 15. Shigeru Miyamoto appeared on stage and presented gameplay of their new game The Legend of Zelda: Skyward Sword, though control difficulties due to wireless interference occurred. Other notable speakers included Warren Spector, who went into detail about the upcoming game Epic Mickey. Satoru Iwata unveiled the upcoming Nintendo 3DS handheld system and allowed those in attendance to try it out.[22]

Sony

Sony held its conference on June 15.[23] The conference opened up, with Kaz Hirai talking about 3D, and Herman Hulst demoing Killzone 3. Sony also announced its plans to advertise PlayStation Move starting with a partnership with Coca-Cola. They also announced plans to start PlayStation Plus. LittleBigPlanet 2, Dead Space 2, and Tiger Woods PGA Tour 10 were demoed. Other games shown include Infamous 2, Medal of Honor, God of War: Ghost of Sparta, and Portal 2. The show closed with a teaser trailer, and demo for an upcoming Twisted Metal game.

Konami

Konami's press conference was held on June 16. The conference stood out with its numerous ill-received stunts and performances. In GameTrailers's top 15 most embarrassing moments of E3, they awarded the entire Konami press conference the award citing that they took up 10 of the 15 spots further referring to it as an "uncomfortable monstrosity".[24]

Notable appearances

Hideo Kojima

Hideo Kojima, creator of the Metal Gear Solid series, made an appearance at Microsoft's press conference.[25] Prior to that he attended the third annual PlayStation.Blog E3 Meetup and gave away free bundles of Metal Gear Solid: Peace Walker.[26]

Tetsuya Nomura

Tetsuya Nomura, director of Final Fantasy XV (then known as Versus XIII) and series director of Kingdom Hearts, made an appearance at E3. In addition he is met with Square Enix's Osaka-based Product Development Group 5 which recently worked on Kingdom Hearts Birth by Sleep. This was revealed by Shinji Hashimoto, a Japanese game producer for Square Enix, on his Twitter account.[27]

Other notable appearances

Japanese game developers Hideki Kamiya, Yuji Naka, Suda51, and Shinji Mikami all went to E3 2010.[28] While American game director David Jaffe, head of Eat Sleep Play, was also in attendance.[29] Olympian Shaun White made an appearance at Ubisoft's press conference to promote the game Shaun White Skateboarding

Pre-E3 hype

Valve

Valve claimed that they were going to be unveiling a "surprise" at E3 2010; they were originally set to hold an event regarding Portal 2 on June 14, 2010. The Portal 2 event was cancelled on June 1, 2010, with the "surprise" as its replacement.[30] At Sony's press conference, the surprise was revealed to be Portal 2 on PlayStation 3, as well as Steamworks integration for the platform.

Square Enix

Square Enix claimed that they were going to be unveiling a new title in the Kingdom Hearts series; this was revealed by series director Tetsuya Nomura in an interview with Game Informer.[31] This was revealed to be Kingdom Hearts 3D.

Game Critics Awards
Further information: Game Critics Awards

The Game Critics Awards is an independent group of 31 North American media outlets that cover the videogame industry, consisting of sites such as Kotaku, Joystiq, GameSpot, IGN and GameTrailers. Each year they award games showcased at E3 with various titles, they are also officially recognized by the Entertainment Software Association, the organizer of E3.[32]

Best of Show Best Original Game
Best Console Game Best Handheld Game
Best PC Game Best Hardware
Best Action Game Best Action/Adventure Game
Best Role Playing Game Best Fighting Game
Best Racing Game Best Sports Game
Best Strategy Game Best Social/Casual Game
Best Motion Simulation Game Best Online Multiplayer Game

[33]

References
  1. Brian Ashcraft (May 12, 2010). "Waggles At Twenty Paces". Kotaku. Retrieved May 10, 2010.
  2. Hilary Goldstein (May 5, 2010). "E3 2010: The Big Games List". IGN. Archived from the original on January 10, 2012. Retrieved May 4, 2010.
  3. "Nintendo E3 Network". Nintendo. Archived from the original on July 19, 2008. Retrieved June 17, 2010.
  4. "E3 2010 Showfloor Map on GameSpot". GameSpot. Archived from the original on June 13, 2010. Retrieved June 11, 2010.
  5. "Nintendo E3 Network". Nintendo. Archived from the original on January 8, 2011. Retrieved June 17, 2010.
  6. Electronic Theatre Staff (June 1, 2010). "Bethesda Softworks Announces E3 2010 Line-Up". Electronic Theatre. Archived from the original on June 6, 2010. Retrieved May 30, 2010.
  7. "Nintendo E3 Network". Nintendo. Archived from the original on June 22, 2010. Retrieved June 17, 2010.
  8. Split-Screen (February 27, 2010). "Epic Games President: "No Unreal, Working on Gears", E3 to be "Really Exciting for Epic Fans"". Split-Screen. Archived from the original on March 2, 2010. Retrieved February 26, 2010.
  9. Michael McWhertor (May 5, 2010). "What Does The Future Hold For Pac-Man?". Kotaku. Retrieved May 4, 2010.
  10. Thomas, Lucas M. (June 15, 2010). "E3 2010: Ocarina of Time 3DS On the Way! - Nintendo 3DS News at IGN". Ds.ign.com. Retrieved September 7, 2010.
  11. "Zelda Wii: Expect Surprises At E3 2010". Official Nintendo Magazine (UK). November 18, 2009. Archived from the original on February 18, 2010. Retrieved January 25, 2010.
  12. Thomas, Lucas M. (June 15, 2010). "E3 2010: Star Fox 64 3D Announced - Nintendo 3DS News at IGN". Ds.ign.com. Retrieved September 7, 2010.
  13. Square Enix Staff. "Square Enix - E3 2010 Lineup". Square Enix. Retrieved May 30, 2010.
  14. Mike Fahey (April 29, 2010). "Free Realms Makes It To The PlayStation 3 For E3". Kotaku. Retrieved April 28, 2010.
  15. Brian Crecente (May 4, 2010). "God of War Returns to the PSP". Kotaku. Retrieved May 4, 2010.
  16. Wilson Cheng (June 4, 2010). "inFAMOUS 2 Announced, in the new Game Informer". PlayStation.Blog. Sony Computer Entertainment. Retrieved May 30, 2010.
  17. Alice Liang (May 10, 2010). "Little Big Planet 2 Music Announcements At E3". 1up.com. Archived from the original on November 6, 2012. Retrieved May 10, 2010.
  18. JC Fletcher (February 17, 2010). "THQ CEO: Saints Row and Red Faction at E3, De Blob going multiplatform". Joystiq. Archived from the original on March 1, 2013. Retrieved February 22, 2010.
  19. "UBISOFT REVEALS E3 LINE-UP". Gamasutra. May 27, 2010. Retrieved May 28, 2010.
  20. "E3 Exhibitor List". Entertainment Software Association. June 15–17, 2010. Archived from the original on January 16, 2010. Retrieved January 16, 2009.
  21. Dave Cook (May 7, 2010). "EA: "Biggest And Best E3 Ever"". NowGamer. Retrieved May 4, 2010.
  22. GoNintendo (April 27, 2010). "Nintendo's E3 media briefing - date confirmed, time still a mystery". GoNintendo. Archived from the original on April 29, 2010. Retrieved April 27, 2010.
  23. Brian Crecente (April 6, 2010). "Second Out of the E3 Press Conference Gate: Sony!". Kotaku. Retrieved April 3, 2010.
  24. "Top 15 Most Embarrassing Moments of E3". Gametrailers.com. Retrieved July 26, 2010.
  25. Ellie Gibson (June 14, 2010). "Microsoft E3 Conference Xbox 360 Live Report - Page 1". Eurogamer.net. Retrieved September 7, 2010.
  26. Sid Shuman (June 14, 2010). "Thanks, L.A.! The PlayStation E3 2010 Meetup Recap". Destructoid. Retrieved June 15, 2010.
  27. Spencer (June 1, 2010). "Tetsuya Nomura Making An Appearance At E3". Siliconera. Retrieved May 30, 2010.
  28. Anoop Gantayat (June 13, 2010). "Hideo Kojima Heads to E3 in Style". Andriasang. Archived from the original on June 15, 2010. Retrieved June 13, 2010.
  29. David Jaffe (June 11, 2010). "I swear I'm not dead..." Blogger. Archived from the original on July 5, 2007. Retrieved June 13, 2010.
  30. Brian Crecente (June 1, 2010). "Surprise! No Portal 2 Party at E3". Kotaku. Retrieved May 30, 2010.
  31. Game Informer Staff (June 5, 2010). Game Informer. GameStop Corporation. pp. 84–85. {{cite magazine}}: Missing or empty |title= (help)
  32. "Game Critics Awards Official Site". Game Critics Awards. Retrieved July 6, 2010.
  33. "Game Critics Awards 2010 Winners". Game Critics Awards. Archived from the original on February 19, 2012. Retrieved July 6, 2010.
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