10 Peach
10 Peach is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven.[1] It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and CBS Studios International; the latter would ultimately acquire Network 10 in 2017.
Country | Australia |
---|---|
Broadcast area | Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Regional QLD, Northern NSW & Gold Coast, Southern NSW & ACT, Griffith, Broken Hill, Regional VIC, Mildura, Tasmania, Eastern SA, Spencer Gulf, Central Australia, Regional WA |
Network | Network 10 |
Programming | |
Language(s) | English |
Picture format | 576i (SDTV) 16:9 |
Ownership | |
Owner | Paramount Networks UK & Australia |
Parent | Ten Network Holdings |
Sister channels |
|
History | |
Launched | 11 January 2011 |
Replaced | One SD (Standard definition) |
Former names | Eleven (2011–2018) |
Links | |
Website | 10play.com.au |
Availability | |
Terrestrial | |
Freeview 10 metro (virtual) | 11 |
Freeview WIN Northern NSW & Gold Coast (virtual) | 52 |
Freeview SCA Regional QLD, Southern NSW, Regional Victoria, Spencer Gulf SA/Broken Hill NSW (virtual) | 52 |
Freeview SCA/Nine Tasmania (virtual) | 53 |
Freeview WIN/Prime Regional WA (virtual) | 55 |
Streaming media | |
10 Play |
The channel focuses primarily on programming targeting a young adult audience, and was the current home of Neighbours—the longest-running drama series on Australian television. Prior to the launch of 10 Shake in September 2020, the channel also aired children's programming.
History
Prior to the launch of the channel, Ten Network Holdings, at the time an independent company, established a joint venture company named ElevenCo with international distributor CBS Studios International.[2][3] Ten held a two-thirds equity stake in the venture, with CBS holding the remaining share. Under the arrangement, Eleven gained access to programming from CBS's back catalogue. Ten Network Holdings entered administration in 2017 and was subsequently acquired by CBS Corporation, ultimately giving CBS full ownership of Eleven. CBS ultimately merged with Viacom, making 10 Peach a sister network to MTV and Nickelodeon.
10 Peach
On 31 October 2018, the channel rebranded as 10 Peach, as part of a larger rebranding of Network Ten. The new name is intended to provide a clearer scope for the channel's programming; Network 10's chief content officer Beverley McGarvey described "Peach" as feeling "relaxed" and "almost a guilty pleasure" to viewers, with programmes such as Neighbours, Supernatural, This Is Us, and Will & Grace, and would attempt to represent all that the peach fruit itself stood for.[4][5][6][7]
Programming
10 Peach offers catch-up and encore presentations from Channel 10.[8][9][10] It features a mix of repeated classic programs, new shows to Australian television, and shows that would make their debut on Australian free-to-air television.
Most of the classic programming on 10 Peach comprises 80's, 90's and 2000's comedies and dramas sourced from Paramount Television, CBS Studios and CBS Studios International (via parent company Paramount Global).
Some of Ten's shows aimed at a younger demographic, most notably Neighbours, were moved to Eleven for the launch of the new channel. This was part of Ten's re-branding to target the older demographic.[11][12][13] The decision to move Neighbours and other shows was to also make way for a new current affairs show in Ten's 6:00–7:00pm timeslot.[11] In 2015 Neighbours was Eleven's highest-rating program and the number-one regular Australian program on the digital multichannels, averaging 278,000 viewers.[8]
On 27 February 2012, Toasted TV was moved from Ten to Eleven due to a number of changes to their morning line-up, which included the launch of Breakfast.[14] On 4 November 2013, more of Ten's shows including Totally Wild, Scope, Wurrawhy and Mako: Island of Secrets moved due to the launch of Wake Up and Studio 10. Other first-run Australian content on 10 Peach includes Couch Time, The Loop and Bondi Ink Tattoo.[9][15]
On 6 April 2020, a six-hour programming block of Nickelodeon children's content was added to the network, which aired under the Toasted TV branding.[16] This ran until 27 September, when children's programming was entirely moved to 10 Shake. Toasted TV was cancelled, with its final episode airing on 18 September.
Adult animation
- South Park (2023-present)
Comedy
- Becker
- The Big Bang Theory
- Frasier
- Friends
- The King of Queens
- The Middle (shared with Nickelodeon)
- Mom (Shared with Nickelodeon)
- The Neighborhood
- Seinfeld
- Two and a Half Men
Drama
- Nancy Drew
- Neighbours (shared with Network 10)
Light entertainment
Reality
Sport
- National Basketball League (Two Sunday afternoon games per round)
Adult animation
- The Cleveland Show (moved to 10 Shake later Disney+)
- Bob's Burgers (moved to Disney+)
- Bordertown
- Duckman
- Futurama (moved to 7flix and Disney+)
- King of the Hill
- Pacific Heat
- The Simpsons (moved to 7flix and Disney+)
- Son of Zorn
- Unsupervised
Children's (2012–20)
- The Adventures of Chuck and Friends
- The Amazing Spiez!
- B-Daman Crossfire
- Baby Animals in Our World (2016–18)
- Bakugan
- Barbie: Life in the Dreamhouse
- The Barefoot Bandits (2016–20)[lower-alpha 1]
- Beyblade (Now on 9Go!)
- Blazing Team: Masters of Yo-Kwon-Do
- The Bureau of Magical Things (2018–20)
- Cardfight!! Vanguard (2018 series)
- Cardfight!! Vanguard G
- Cardfight!! Vanguard G: GIRS Crisis
- Cardfight!! Vanguard G: NEXT
- Cardfight!! Vanguard G: Stride Gate
- Chaotic
- Clue
- Dex Hamilton: Alien Entomologist
- Dinofroz
- Dinosaur King
- Drakers
- The Elephant Princess (2014)
- Eon Kid
- The Fairly OddParents (moved to ABC ME)
- Gamify (2019–20)
- Get Ace (2014–18)
- Geronimo Stilton
- GGO Football
- GoGoRiki
- Gormiti: The Lords of Nature Return
- Gormiti Nature Unleashed
- H2O: Just Add Water (2013–14)
- Hanazuki: Full of Treasures
- Hero: 108
- Hot Wheels Battle Force 5
- Huntik: Secrets & Seekers
- iCarly (2012–16, moved to Nickelodeon)
- Jar Dwellers SOS (2013–20)
- Julius Jr.
- Kuu Kuu Harajuku (2015–20)
- Lalaloopsy
- Lexi & Lottie: Trusty Twin Detectives (2016–18)
- Lightning Point (2014)
- Mako: Island of Secrets (2013–18)
- Matt Hatter Chronicles
- Me and My Monsters (2014)
- Monster High
- My Little Pony: Friendship Is Magic (moved to 9Go!)
- Pac-Man and the Ghostly Adventures
- Paradise Café
- Pearlie
- The Penguins of Madagascar (moved to ABC ME)
- Pokémon (moved to 9Go!)
- Pokémon: Black & White
- Pokémon: Black & White: Rival Destinies
- Pokémon: Black & White: Adventures in Unova
- Pokémon: Black & White: Adventures in Unova and Beyond
- Pokémon: Diamond and Pearl: Galactic Battles
- Pokémon: Diamond and Pearl: Sinnoh League Victors
- Pokémon: X & Y
- Pokémon XY: Kalos Quest
- Pokémon: XY & Z
- Puppy in My Pocket: Adventures in Pocketville
- Quimbo's Quest (2019–20)
- Random and Whacky (2017–20)
- Redakai: Conquer the Kairu
- Rekkit Rabbit
- Sam Fox: Extreme Adventures (2014–18)
- Sanjay and Craig (2016–19, moved to Nickelodeon)
- Scope (2013–20)
- Sherazade: The Untold Stories (2017–20)
- SheZow (moved to ABC ME)
- Sidekick
- Slugterra (moved to ABC ME)
- SpongeBob SquarePants (2012–13, 2020, moved to Nickelodeon)
- Teenage Mutant Ninja Turtles (1987 series) (2013–20, moved to Nickelodeon)
- Teenage Mutant Ninja Turtles (2012 series) (moved to ABC ME)
- Tickety Toc
- Toasted TV (2012–20)
- Totally Spies! (2018–20)
- Totally Wild (2013–20, moved to Nickelodeon)
- Transformers Prime (moved to 9Go!)
- Transformers: Robots in Disguise (2015 series)
- Treasure Island
- Vic the Viking (2013–17)
- Victorious (2012–17)
- Xiaolin Chronicles
- Yu-Gi-Oh! 5D's
Preschool (2012–20)
- Bernard (2018)
- Blaze and the Monster Machines (2020, moved to Nickelodeon)
- Bob the Builder (moved to ABC Kids)
- Butterbean's Café (2020, moved to Nickelodeon)
- Care Bears and Cousins
- Care Bears: Welcome to Care-a-Lot
- Crocamole (2016–20, moved to Nickelodeon)
- Dinosaur Train (moved to ABC Kids)
- Dora the Explorer (2020, moved to Nickelodeon)
- Hi-5 House (2014–2015)
- Littlest Pet Shop (2012) (Now on 9Go!)
- Mia and Me
- PAW Patrol (2020, shared with 9Go!, moved to Nickelodeon)
- Pound Puppies (2010 series)
- Strawberry Shortcake's Berry Bitty Adventures
- Transformers: Rescue Bots (2015–16)
- Tree Fu Tom (moved to ABC Kids)
- Wurrawhy (2013–2016)
Comedy
- 2 Broke Girls
- 1600 Penn
- 600 Bottles of Wine (2018)
- Angel from Hell
- Ben and Kate
- The Brady Bunch
- Carol's Second Act
- Caroline in the City
- Cheers
- Clueless
- The Conners
- Crazy Ex-Girlfriend
- The Crazy Ones
- Dads
- Death Valley
- Don't Trust the B---- in Apartment 23
- Enlisted
- Everybody Loves Raymond (moved to 9Go!)
- Family Ties (moved to 9Go!)
- Fresh Meat
- Fresh Off the Boat
- Friends with Better Lives
- Get Smart
- Glee
- The Goodwin Games
- The Great Indoors
- The Grinder
- Happy Days
- Hogan's Heroes (moved to 10 Bold)
- House of Lies
- How I Met Your Mother (moved to 7flix)
- Jane the Virgin
- Last Man Standing
- Laverne & Shirley
- The Love Boat (Now on 10 Bold)
- Malcolm in the Middle (moved to 9Go!)
- Micro Nation
- The Millers
- Mork & Mindy
- Mr. & Mrs. Murder
- Murphy Brown
- New Girl (moved to SBS Viceland)
- The New Normal
- The Office (moved to 10 Shake)
- Plonk!
- Raising Hope
- Roseanne
- Rules of Engagement
- Sabrina, the Teenage Witch
- Scream Queens
- Sex and the City
- Stage Mums (2018)
- Sunny Skies
- Taxi
- Two and a Half Men
- Webster
- Wilfred
- Will & Grace
- Wings
- You're the Worst
Drama
- The 4400
- 90210
- 7th Heaven
- American Horror Story
- Angel
- Being Human
- Beauty & the Beast
- Beverly Hills, 90210
- Buffy the Vampire Slayer
- Californication
- Charmed
- Charmed (2018 TV series)
- Dexter
- Diagnosis Murder (moved to 10 Bold)
- The Division
- Dollhouse
- Dr. Quinn, Medicine Woman
- Emily Owens, M.D.
- Empire
- Eureka
- Extant
- The Flash
- Friday Night Lights
- The Gates
- The Good Wife
- In Plain Sight
- JAG (Now on 10 Bold)
- Judging Amy (moved to 9Gem)
- Life Unexpected
- London's Burning
- MacGyver (moved to 10 Bold)
- Medium
- Melrose Place
- Merlin
- Murder in the First (2016)
- Nurse Jackie
- Reckless
- Reef Doctors
- Ringer
- Rush
- Saving Grace (moved to Channel 10)
- Skins
- Smallville (moved to 7flix)
- Sleepy Hollow
- Stargate Universe
- Star Trek: Deep Space Nine (moved to 10 Bold)
- Star Trek: The Next Generation (moved to 10 Bold)
- Star Trek: Voyager (moved to 10 Bold)
- The Strain
- Supernatural
- This Is Us
- Torchwood
- Touched by an Angel
- Witches of East End
Factual
Light entertainment
- Couch Time (2011–17)
- The Great Australian Spelling Bee
- The Late Late Show with Craig Ferguson
- The Late Late Show with James Corden (2015–2020, moved to 10 Shake)
- The Late Show with Stephen Colbert (Now on Channel 10)
- The Loop (2012–20)
- Movie Juice
- The Talk
Game Shows
- Family Feud (Channel 10 simulcast)
- Pointless (Channel 10 simulcast)
Reality
- 100% Hotter
- American Idol (moved to FOX8, later Channel 9 and 9Go!)
- America's Next Top Model
- Bondi Ink Tattoo
- Brides of Beverly Hills
- Britain & Ireland's Next Top Model
- The Choice
- Come Date with Me
- Dancing on Ice
- Dating Naked
- Excused
- The Face
- Fashion Star
- Geordie Shore
- The Glee Project
- King of the Nerds
- Mobbed
- Naked Beach
- New Zealand's Next Top Model
- Posh Frock Shop
- Queer Eye for the Straight Guy
- Snog Marry Avoid? (moved to 9Life)
- So You Think You Can Dance US (moved to FOX8)
- Tattoos After Dark
- Young Talent Time (2012 series, encores)
Sport
- Esports Gfinity Elite Series Australia
Religious
Availability
10 Peach is available in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth.
The channel is also available to regional Australia viewers through Southern Cross Austereo's owned-and-operated stations SGS/SCN in Spencer Gulf and Broken Hill, GLV/BCV in Regional Victoria, CTC in Southern New South Wales/Australian Capital Territory, TNQ in Regional Queensland, and WIN Television through its owned-and-operated stations NRN in Northern New South Wales and MGS/LRS in eastern South Australia, and MDN in Griffith and the MIA. Digital joint venture stations WDT in regional Western Australia, MDV in Mildura, TDT in Tasmania, DTD in Darwin, and CDT in Remote Central & Eastern Australia also carry 10 Peach.
Logo and identity history
- 11 January 2011 – 31 October 2018
- 31 October 2018 – present
Identity history
- 11 January 2011 – 31 October 2018: He11o
- 31 October 2018 – present: Life's Peachy
Notes
- Originally broadcasting with New Zealand voice actors, the series has been presented with the Canadian dub since 2018.
References
- Knox, David (22 October 2010). "11 / 1 / 11 ....and counting". TV Tonight. Retrieved 22 October 2010.
- Washbrook, Cyril (26 August 2010). "Ten announces launch of Eleven". The Spy Report. Media Spy. Archived from the original on 10 September 2010. Retrieved 4 October 2010.
- James, Meg (25 August 2010). "CBS goes down under and takes minority stake in Australian TV venture". The Los Angeles Times. Retrieved 26 August 2010.
- "Network Ten Rebrands As 'Network 10' With New-Look Logo". B&T. 31 October 2018. Retrieved 31 October 2018.
- Lallo, Michael (31 October 2018). "Network Ten in 2019: What's new, what's returning, what's gone?". The Sydney Morning Herald. Retrieved 31 October 2018.
- "Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First". Mumbrella. 31 October 2018. Retrieved 31 October 2018.
- "10 Upfront: Behind the rebrand of Boss, Peach, News and 10 Play". Mediaweek. Retrieved 31 October 2018.
- Knox, David (15 June 2015). "Multichannel Survey: Eleven / One". TV Tonight. Retrieved 15 June 2015.
- Knox, David (11 May 2014). "Multichannel Survey: Eleven / One". TV Tonight. Retrieved 11 May 2014.
- Ryan, Aaron (7 July 2015). "Mid Year Update – Eleven: Best Multi Channel in Australia". Throng Australia. Archived from the original on 7 July 2015. Retrieved 7 July 2015.
- Clune, Richard (8 August 2010). "Jennifer on Ten's frontline". The Daily Telegraph. News Limited. Retrieved 8 August 2010.
- Chessell, James (13 January 2011). "Eleventh heaven as Ten Network hails debut". The Australian. News Limited. Archived from the original on 19 January 2011. Retrieved 12 January 2011.
- "Neighbours moving to Eleven". The Spy Report. Media Spy. 26 August 2010. Archived from the original on 10 September 2010. Retrieved 26 August 2010.
- Knox, David (19 February 2012). "Bumped: Toasted TV, Totally Wild etc". TV Tonight. Retrieved 9 March 2014.
- Knox, David (14 November 2014). "TEN 2015 highlights: Celebrity, Drama, Sport". TV Tonight. Retrieved 14 November 2014.
- Perry, Kevin (11 May 2020). "10 confirms plans to launch new entertainment focused multi-channel". TV Blackbox. Retrieved 18 June 2020.