Emily White (businesswoman)

Emily C. White is an American technology executive and president of Anthos Capital,[1] a private equity and venture capital firm focused on consumer-oriented companies.[2] She is the former chief operating officer of Snapchat Inc[3] and former director of business operations at Instagram. White served as the COO of Snapchat from 2013 to 2015, when she stepped down to work on other projects. In 2016, White founded Mave, a personal concierge startup. She has served as a board member of Hyperloop One, a transportation technology company.[4]

Emily White
Alma materVanderbilt University
EmployerMave
Known forFormer COO of Snapchat

Career

White obtained her bachelor's degree at Vanderbilt University in 2000.[5] White spent the first nine years of her career at Google Inc. She left Google in late 2010 to join Facebook.[6] In 2013, she became the director of business operations at Instagram, which was acquired by Facebook the previous year.[6] Her boardroom appointments have included Lululemon Athletica Inc.[7] and the National Center for Women & Information Technology.[8][9][10][11] In September 2015, Emily joined Hyperloop One as a board observer.[4] In 2016, White created a personal concierge startup called Mave.[12] As of March 2016, the company was only an invite-only beta.[13]

Snapchat

White was hired by Snapchat Inc. as a business strategist and advisor.[14] She served as the COO from 2013 until March 2015. In 2014, she oversaw the rollout of Snapchat's first revenue stream, “Brand Story,” ads. A month later, Snapchat debuted a stream of posts from the American Music Awards, sponsored by Samsung.[15] In 2015, Snapchat acquired a $200 million investment from Alibaba Group and White stepped down as COO. According to sources, the move was precipitated with the realization by co-founder and CEO Evan Spiegel that he wanted to be a more hands-on and operational CEO.[16]

References
  1. "VSCO Makes A Sophisticated Photo App. The $500 Million Startup Wants To Be More Than That". Forbes. July 24, 2019.
  2. "Anthos, with Goldman pedigree, raises $300 mln". PEI Media. April 9, 2015.
  3. Hempel, Jessi (March 18, 2015). "Snapchat Doesn't Think It Needs an Adult Like Facebook Did". WIRED. Retrieved March 4, 2016.
  4. Lunden, Ingrid; Cutler, Kim-Mai (September 16, 2015). "Hyperloop Technologies Is Raising $80M, Names Ex-Cisco Pres Rob Lloyd CEO, Emily White As Advisor". TechCrunch.
  5. Rusli, Evelyn M. (September 8, 2013). "Instagram Pictures Itself Making Money". Wall Street Journal. ISSN 0099-9660. Retrieved February 15, 2019.
  6. Shontell, Alyson. "Emily White Has The Large Task Of Turning A Zero-Revenue Business For Facebook Into A Money-Making Machine". Business Insider. Retrieved February 15, 2019.
  7. Dave, Paresh. "Snap poached a top Instagram exec in 2014. But it ended in an expensive resignation". Los Angeles Times. Retrieved February 15, 2019.
  8. "Emily White". National Center for Women & Information Technology. Retrieved April 3, 2019.
  9. Paulk, Shannon (February 8, 2017). "Steven N. Kaplan and Emily White Join Zayo's Board of Directors, Exhibit 99.1". www.sec.gov. Retrieved March 26, 2023.
  10. "Emily White". MMA Global. Retrieved March 26, 2023.
  11. "Graco Appoints Emily C. White to the Board of Directors". www.businesswire.com. December 8, 2017. Retrieved March 26, 2023.
  12. "Ex-Snapchat COO Emily White Has A New Startup". Fortune. Retrieved February 15, 2019.
  13. Oreskovic, Alexei. "Former Snapchat and Instagram exec Emily White is starting a high-end 'concierge' service". Business Insider. Retrieved April 3, 2019.
  14. "Emily White, 36 COO Snapchat". Fortune Magazine. March 15, 2015. Retrieved March 15, 2015.
  15. "Snapchat's First Advertiser: Messaging Service Is Like TV". adage.com. October 19, 2014. Retrieved February 15, 2019.
  16. Eadicicco, Lisa. "Snapchat loses its very experienced COO". Business Insider. Retrieved February 15, 2019.


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