Endigo

Coming from a family of musicians, Endigo grew up always wanting to do music for a living.[4] In 2009, after attending a MUCC concert in Stockholm,[5] Endigo discovered their love for Japanese music and would go on to begin their professional music career as the lead guitarist for the Swedish visual kei-inspired band, Still Echo.[6] After departing from Still Echo, Endigo subsequently formed a new band called Overworld in 2011.[7] The band would go on to gain popularity within the Swedish and European visual kei community, drawing heavy inspiration from Japanese rock music and aesthetics. In 2013, the music video for My Reality won the International Platinum Award at the "Wasaga Beach Short Film Festival".[8] Endigo left the band in 2014.

In 2016, Endigo became a vocalist for BatAAr.[9] The band's song "Vrede" was featured on Japanese video game Tekken 7.[10][11] It was also featured on their mini-album GRAVITAS released later that year.[12] This made BatAAr the first rock band to ever be featured in a Tekken game.[13] BatAAr would go on to tour Japan during 2016.[14]

Endigo has also collaborated with and composed music for various artists such as Donna Burke,[15] - with whom Endigo created the Making it in Japan podcast[16] - Babybeard,[17] and Guy Perryman for InterFM.[18]

Endigo launched their self-titled YouTube channel in 2013, initially as a hobby, focusing on music covers, original songs, and vlogs. They later expanded their content to include video game playthroughs, collaborations with other YouTubers, including TheOdd1sOut,[19] and remixes of popular internet memes. The channel would gain notoriety in 2017, after PewDiePie featured reacted to one of Endigo's remix music videos.[20] Following this, Endigo would go on to create many more remixes of popular YouTubers such as Ninja and DanTDM, who in turn would often react to them in their videos.[21][22]　

During their career, Endigo has created many viral songs based around popular internet memes. One of these include Big Chungus,[23] a theme song for a fictional video game of the same name that gained notoriety online in 2018.[24] In 2021, Endigo released a song called Huggy Wuggy[25] based on a character from the video game Poppy Playtime The song gained popularity in 2022 when it went viral on TikTok,[26] with users (mainly children) incorporating it into their Poppy Playtime-related videos. This led to some controversy, as parents around the world expressed concerns about their children's safety due to the song's graphic and violent lyrics and the game's creature design. Many articles worldwide covered the song, translating the lyrics into different languages and discussing its potential dangers.[27][28][29][30][31][32]

In 2021, after a comment made by DanTDM where he mentioned wanting to make a song with Endigo followed by eight months of no communication, Endigo released a comedic opera song called DanTDM Betrayed Me in which he sang about his frustration in the role of a typical Disney villain.[33] DanTDM would respond to the song in a video called "I'm a Bad Person",[34] in which he reiterated his want to make a song with Endigo and claiming this seemed like the beginning of Endigo's "villain arc". Endigo would respond with another song called The Cursing of DanTDM[35] to which DanTDM responded with a video called "i have been cursed.."[36] This led to a back-and-forth between Endigo and DanTDM in which they would communicate through Endigo's opera songs, and DanTDM's response videos. In early 2022, Endigo would release the song Goodbye DanTDM,[37] seemingly ending the saga with 11 total songs having been made. These songs would eventually be remade in Japanese and put out as 悪役の物語, a symphonic rock opera album.

Endigo at RuPaul's DragCon LA, 2023

In 2023, Endigo participated in the first season of Drag Race Sverige, the Swedish adaptation of the reality competition series RuPaul's Drag Race. They gained recognition for their creative runway looks and performances, showcasing their versatility and talent in the competition. On the show, Endigo opened up about the possibility of identifying as transgender but stated that they were not sure yet.[38] In the first episode, Endigo landed at the bottom and lip-synced against Almighty Aphroditey to "Puss & Kram" by Daniela Rathana. Later on, they were placed at the bottom again with Elecktra and lost the lip-sync to "Sexual Revolution" by Army of Lovers, finishing in 7th place.