Eti (company)

Eti or legally Eti Food Producing and Trade S.A (Turkish: Eti Gıda Sanayi ve Ticaret A.Ş.) is a Turkish food company that was founded by Firuz Kanatlı in 1962.

Eti Food Producing and Trade S.A
TypeAnonim şirket
BIST:ETI
IndustryBiscuits, waffers, chocolate, breakfast foods
Founded1962
Headquarters
Eskişehir
,
Turkey
Key people
Firuz Kanatlı
Increase ₺2.7 billion[1]
(2021)
Number of employees
7,218
Websitehttps://etietieti.com

History

Eti was founded in 1962 by Firuz Kanatlı.[2] The company uses the Hittite sun disk as their logo. The name "Eti" is also a synonym for Hittit in Turkish.[3]

In 2003, Kanatlı started "a new era" in production facilities to improve efficiency, which he himself called a "civil war".[4]

During his only interview, Firuz Kanatlı explained that in 1996, the company was required to ask permission and pay taxes to the Gülen movement if they wanted to continue selling their products in Istanbul.[5] The company changed their distributor in the city to avoid the movement.[5]

Since the death of Firuz Kanatlı in October 2017, his son Firuzhan Kanatlı has been the chairman of the company.[6]

The company has 9 production facilities and employs over 7,000 workers.[7]

Products

Eti's main products are biscuits, cookies, cakes, chocolate, wafers and breakfast food. The company is mainly known for Turkey's first fibrous biscuit Burçak and small-sized cake Eti Popkek.[8] Eti has also started producing milk products in 2014, the company owns milk products such as Süt Burger, Pastamia, Sosbom and Mousse. In total Eti has more 150 types of different products.[9]

On 1 December 2021, Eti changed the name of one of its products called Negro, a cream-filled chocolate biscuit similar to Oreo, to Nero.[10] According to a statement released by the company, the change was made because the word was "used as an expression of discrimination in some countries."[11] The previous name meant "black" in Spanish, while new one means the same in Italian.[12]

Awards and sponsorships

Eti won the "Most Loved Companies" awards organized by the Capital magazine in 2013 and 2014 as the most loved chocolate and biscuit company.[13] The company sponsors the TFF Third League football team Eskişehirspor.[14]

References
  1. "Eti Gıda Şirket Haberleri ve Bilgileri - Capital". Capital Online (in Turkish). Archived from the original on 2021-10-19. Retrieved 2021-10-19.
  2. "ETİ'nin kurucusu Firuz Kanatlı hayatını kaybetti (Firuz Kanatlı kimdir?)". NTV (in Turkish). Archived from the original on 2021-10-03. Retrieved 2021-10-03.
  3. "Eti Ne Demek? TDK'ya Göre Eti Sözlük Anlamı Nedir?". Sabah. Archived from the original on 2021-10-06. Retrieved 2021-10-06.
  4. "ETİ Tarihçe". www.etietieti.com. Archived from the original on 2015-12-11. Retrieved 2021-10-03.
  5. Şafak, Yeni (October 18, 2017). "ETİ isminin anlamı! ETİ'nin kurucusu Firuz Kanatlı anlattı". Yeni Şafak. Archived from the original on October 6, 2021. Retrieved October 6, 2021.
  6. "ETİ Yönetim Kurulu Başkanı Mesajı". www.etietieti.com. Archived from the original on 2021-10-06. Retrieved 2021-10-06.
  7. "Eti Marka Bilgileri ve Ürünleri, Eti Kimin? - Yerli Türk Malı - Yerli Tüket - Yerli Ürünler, Yerli Markalar ve Bilgileri". Yerli Tüket. Archived from the original on 2021-09-12. Retrieved 2021-10-06.
  8. "Eti'nin satışı masada..." Paraanaliz (in Turkish). 2021-05-11. Archived from the original on 2021-10-03. Retrieved 2021-10-03.
  9. "Firuz Kanatlı kimdir?". Yeni Şafak (in Turkish). 2017-10-18. Archived from the original on 2021-10-03. Retrieved 2021-10-03.
  10. "'Negro' bisküvinin adı değişti". www.cumhuriyet.com.tr. Archived from the original on 2021-12-02. Retrieved 2021-12-03.
  11. "Eti, Negro'nun ırkçı söylemler nedeniyle adını değiştirdi". T24. Archived from the original on 2021-12-02. Retrieved 2021-12-03.
  12. "Eti: Negro bisküvimizin adını Nero olarak değiştiriyoruz". BBC News Türkçe. Archived from the original on 2021-12-03. Retrieved 2021-12-03.
  13. "Eti Gıda Şirket Haberleri ve Bilgileri - Capital". Capital Online (in Turkish). Archived from the original on 2021-10-03. Retrieved 2021-10-03.
  14. Ekspres, Eskişehir. "Eskişehirspor'dan ETİ'ye teşekkür". eskisehirekspres.net. Archived from the original on 2021-10-06. Retrieved 2021-10-06.
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