Fate of Alakada

Fate of Alakada: The Party Planner[2] also known as Fate of Alakada is a 2020 Nigerian action comedy film written by Moshood Yakubu Olawale and Ozioma Ogbaji, and directed by Kayode Kasum. The film stars Toyin Abraham, Mercy Eke and Broda Shaggi in the lead roles.[2] This was the fifth film in the Alakada franchise and it was also the sequel to the 2017 comedy film Alakada Reloaded.[3] The film is based on poking fun at social media fakeness and the current Nigerian pop culture. The film had its theatrical release on 1 October 2020 coinciding with the Independence Day of Nigeria and opened to extremely positive reviews.[4] It also became a box office success and also eventually became the highest grossing Nigerian film of 2020.[5]

Fate of Alakada
Promotional poster
Directed byKayode Kasum
Written byMoshood Yakubu Olawale
Ozioma Ogbaji
Produced byToyin Abraham
StarringToyin Abraham
Broda Shaggi
Mercy Eke
Production
companies
Toyin Abraham Productions
FilmOne Productions
Distributed byFilmOne Entertainment
Release date
  • 1 October 2020 (2020-10-01)
Running time
110 minutes
CountryNigeria
LanguagesEnglish
Yoruba
Box office₦113.2 million[1]

Cast

Synopsis

Yetunde (Toyin Abraham), a woman with an inferiority complex and hailing from a simple background, indulges in the act of fabricating stories regarding her financial and social status through social media to fit in with the creme de la creme.[6]

Production

Film producer and actress Toyin Abraham announced her plan regarding making of a sequel to Alakada Reloaded (2017) in an Instagram post on 28 November 2019.[7] It was also taunted to be the fourth film in the Alakada film series after Alakada (2009), Alakada 2 (2013) and Alakada Reloaded (2017).[8] The principal photography of the film commenced on 16 December 2019.[9]

Nigerian television show host Stephanie Coker, 4th season of Big Brother Naija winner Mercy Eke and fashion designer, entrepreneur Toyin Lawani all made their film acting debuts through this film.[10][11][12] Popular Instagram influencer Broda Shaggi also landed a pivotal role in the film. The first look poster of the film was unveiled in February 2020.[13]

Release

The film was initially supposed to have its theatrical release on 10 April 2020 but the release was postponed to 1 October 2020 due to the COVID-19 pandemic induced lockdown.[14] The film was released in limited seating capacity in Lagos with only 33% was allocated to operate and 50% in other states by the Government of Nigeria.[15]

It started streaming on Netflix on 5 March 2021.[16]

Box office

The film collected over ₦28 million within just four days despite the restricted seating capacity due to the COVID-19.[17][18] The film grossed ₦17,396,200 in the first nine days after its release. It grossed over ₦30 million in its opening weekend and it was depicted as a major feat by the film critics considering the COVID-19 uncertainties and it also became one of only few Nigerian films to have grossed ₦20 million in the opening weekend in the Cinema of Nigeria.[19][15] It also became the highest grossing Nigerian film in an opening weekend post the lockdown.[15] The final box office collection of the film stood at ₦112,149,600 and went onto become the highest grossing Nigerian film in 2020. The film also became 14th highest grossing Nigerian film of all-time.

Controversy

The lead actress of the film Toyin Abraham was severely criticised and slammed in the social media for promoting the film via Twitter in October 2020 amid the End SARS nationwide protests.[20] She was also criticised for not taking part in the movement and instead was seen promoting the film.[21]

References
  1. "Top 20 Films Report 18th 20th December 2020".
  2. "Watch the first trailer for 'Fate of Alakada: The Party Planner'". Pulse Nigeria. 2020-03-19. Retrieved 2020-12-22.
  3. "Fate of Alakada, Series Four". THISDAYLIVE. 2020-02-01. Retrieved 2020-12-22.
  4. "'Fate of Alakada' finally gets cinema release date". Pulse Nigeria. 2020-09-22. Retrieved 2020-12-22.
  5. "Pulse box office: Top 5 highest grossing movies". Pulse Nigeria. 2020-10-09. Retrieved 2020-12-22.
  6. "'Fate of Alakada' new teaser stars Davido, Mabel Makun". Pulse Nigeria. 2020-05-20. Retrieved 2020-12-22.
  7. "Toyin Abraham announces a sequel to 'Alakada reloaded'". Pulse Nigeria. 2019-11-28. Retrieved 2020-12-22.
  8. "Toyin Abraham shares 5 reasons to anticipate 'Fate of Alakada: The Party Planner'". Pulse Nigeria. 2020-03-05. Retrieved 2020-12-22.
  9. "Toyin Abraham features Sanyeri, Broda Shaggi in 'Fate of Alakada: The Party Planner'". Pulse Nigeria. 2019-12-17. Retrieved 2020-12-22.
  10. "Stephanie Coker shows interest to act in Toyin Abraham's 'Fate of Alakada' as Real Warri Pikin joins the cast". Pulse Nigeria. 2019-12-24. Retrieved 2020-12-22.
  11. "BBNaija's Mercy Eke makes acting debut in Toyin Abraham's 'Fate of Alakada'". 2020-12-22.
  12. "Toyin Lawani makes Nollywood debut in 'Fate of Alakada'". P.M. News. 2020-01-23. Retrieved 2020-12-22.
  13. "Here's a First Look at 'Fate of Alakada' starring Toyin Abraham & Broda Shaggy". Pulse Nigeria. 2020-02-21. Retrieved 2020-12-22.
  14. "'Fate of Alakada' release suspended due to coronavirus". Pulse Nigeria. 2020-03-23. Retrieved 2020-12-22.
  15. "Fate of Alakada stuns at the Box Office despite limited seating capacity". Pulse Nigeria. 2020-10-07. Retrieved 2020-12-22.
  16. Nwogu, Precious 'Mamazeus' (2021-02-18). "'Fate Of Alakada' gets Netflix release date". Pulse Nigeria. Retrieved 2021-03-13.
  17. Obioha, Vanessa (2020-10-09). "Nigeria: Fate of Alakada Offers Hope At Box Office". allAfrica.com. Retrieved 2020-12-22.
  18. "Fate of Alakada Offers Hope at Box Office". THISDAYLIVE. 2020-10-09. Retrieved 2020-12-22.
  19. "Toyin Abraham's Fate of Alakada is cinema's big fruit post-lockdown". guardian.ng. 17 October 2020. Retrieved 2020-12-22.
  20. "Nigerians drag Toyin Abraham on Twitter for promoting movie amid #EndSars protest". Pulse Nigeria. 2020-10-09. Retrieved 2020-12-22.
  21. "Toyin Abraham leads #EndSars protest in Ibadan 24 hours after getting dragged by Nigerians on Twitter". Pulse Nigeria. 2020-10-10. Retrieved 2020-12-22.
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