Fifty Shades of Black

Fifty Shades of Black is a 2016 American slapstick romantic comedy film directed by Michael Tiddes and starring Marlon Wayans, who also serves as co-writer and co-producer. A parody of the 2015 erotic romantic drama film Fifty Shades of Grey, the film co-stars Kali Hawk, Affion Crockett, Jane Seymour, Andrew Bachelor, Florence Henderson, Jenny Zigrino, Fred Willard and Mike Epps.

Fifty Shades of Black
Theatrical release poster
Directed byMichael Tiddes
Written by
Produced by
  • Marlon Wayans
  • Rick Alvarez
Starring
CinematographyDavid Ortkiese
Edited byLawrence Jordan
Music byJim Dooley
Production
companies
Distributed byOpen Road Films
Release date
  • January 29, 2016 (2016-01-29)
Running time
92 minutes[1]
CountryUnited States
LanguageEnglish
Budget$5 million[2]
Box office$22.2 million[3]

The film was released theatrically on January 29, 2016, to near universally negative reviews. Despite this, it was a box office success, grossing $22 million worldwide from a $5 million budget. It was also Florence Henderson's last film before her death on November 24, 2016, which was 10 months after the film was released.

Plot

Christian Black introduces shy college student Hannah Steale to the world of "romance" after she interviews him for her school newspaper. Their kinky relationship stumbles forward despite Christian's shortcomings as a lover and the antics of his racist adoptive mother Claire, his well-endowed brother Eli and Hannah's hyper-sexual roommate Kateesha.

Cast

Production

On June 3, 2015, it was announced that Open Road Films had acquired the US distribution rights to the yet-to-be made film for $5 million.[8][9]

Principal photography on the film began August 11, 2015, in Los Angeles.[10]

Release

The film was released in North America on January 29, 2016, alongside Kung Fu Panda 3, The Finest Hours, and Jane Got a Gun. The film was projected to gross $10–11 million from 2,075 theaters in its opening weekend.[11] The film grossed $275,000 from its Thursday night previews, $2.3 million on its first day, and $5.9 million in its opening weekend, finishing 10th at the box office.[12] The film was released on DVD and Blu-ray on April 19, 2016.[13]

Reception

Critical response

On Rotten Tomatoes, the film has an approval rating of 4% based on 46 reviews; the average rating is 2.79/10. The site's consensus reads, "Wildly erratic even for a spoof movie, Fifty Shades of Black bears the unfortunate distinction of offering fewer laughs than the unintentionally funny film it's trying to lampoon."[14] On Metacritic, the film has a score of 28 out of 100 based on 11 critics, indicating "generally unfavorable reviews".[15] Audiences polled by CinemaScore gave the film an average grade of "C" on an A+ to F scale.[12]

Critic Mark Kermode dismissed Fifty Shades of Black as another lame parody film, among the likes of Scary Movie (2000), Epic Movie (2007) and Vampires Suck (2010).[16] Austin film critic Korey Coleman ended his review by starting an online petition to stop Marlon Wayans from making any more parody films.[17] He gave it the #1 spot for the worst movie of 2016, tying it with Yoga Hosers.[18]

Kermode was critical of the humor: "Cue jokes about wallet and car theft, fried chicken and Bill Cosby, alongside glasshouse/brick complaints about EL James being a rubbish writer. When it all runs out of steam, the cock-and-ball routines downshift into riffs from Whiplash and Magic Mike, but sadly, these aren’t funny either."[16] J.R. Jones condemned the jokes as a set of "amplified racial stereotypes and misogynistic swipes", citing the running gag of male characters calling Hawk's character "ugly", as well as the rape jokes, as examples.[19] Henry Barnes claimed there is a "Cosby joke, a Kanye joke and huge spaces where the laughs should be", particularly arguing that the "abuse is amplified out of the realm of satire into a weird hinterland of really unfunny gross-out and blaxploitation revenge flick".[20]

Jones did, however, highlight the "impressive attention to detail, meticulously re-creating the original film's costumes and sets, and Kali Hawk nails her Dakota Johnson impression as the virginal protagonist".[19]

Accolades
Award Category Recipients Result Ref.
Golden Trailer Awards Best Comedy "Spanked" Nominated [21]
Golden Fleece TV Spot "Shadiest" Won
"Book Club" Nominated
Golden Raspberry Awards Worst Prequel, Remake, Rip-off or Sequel Fifty Shades of Black Nominated [22]
Worst Supporting Actress Jane Seymour Nominated

See also

References
  1. "FIFTY SHADES OF BLACK (15)". British Board of Film Classification. February 4, 2016. Retrieved February 5, 2016.
  2. Scott Roxborough (June 16, 2015). "SquareOne Takes Marlon Wayans' 'Fifty Shades' Spoof for Germany". The Hollywood Reporter. (Prometheus Global Media). Retrieved June 16, 2015.
  3. "Fifty Shades of Black (2016)". Box Office Mojo. Retrieved December 10, 2016.
  4. Martin, Annie (November 20, 2015). "Trailer released for Marlon Wayans parody 'Fifty Shades of Black'". UPI.
  5. McNary, Dave (August 11, 2015). "Kali Hawk, Mike Epps Join Marlon Wayans in ‘Fifty Shades of Black’ Spoof". Variety.
  6. Dave McNary (August 11, 2015). "Kali Hawk, Mike Epps Join Marlon Wayans in 'Fifty Shades of Black'". Variety. Retrieved August 29, 2015.
  7. "Jane Seymour: How Raunchy Is Florence Henderson In 'Fifty Shades Of Black'?".
  8. Fleming, Mike (June 3, 2015). "Marlon Wayans '50 Shades Of Grey' Spoof Heads To Open Road". Deadline. Retrieved August 29, 2015.
  9. Dave McNary (June 3, 2015). "Marlon Wayans' 'Fifty Shades' Spoof Bought". Variety. Retrieved August 29, 2015.
  10. Kay, Jeremy (August 11, 2015). "Production begins on 'Fifty Shades Of Black' | News | Screen". Screendaily.com. Retrieved August 29, 2015.
  11. "'Kung Fu Panda 3' Will Dig Box Office Out Of The Snow With $40M+ Opening – Preview". deadline.com. January 27, 2016.
  12. "'Kung Fu Panda 3' Kicking Up $13M Friday & $44M-$45M Opening Weekend". Deadline.com. February 2, 2016.
  13. "Fifty Shades of Black DVD Release Date April 19, 2016".
  14. "Fifty Shades of Black (2016)". Rotten Tomatoes. Retrieved March 14, 2016.
  15. "Fifty Shades of Black reviews". Metacritic. Retrieved February 3, 2016.
  16. Kermode, Mark (March 13, 2016). "Fifty Shades of Black review – don't go there…". The Observer. Retrieved November 25, 2021.
  17. Coleman, Korey (January 29, 2016). "Fifty Shades of Black – Review". DoubleToasted.com. Retrieved December 30, 2016.
  18. Coleman, Korey (December 29, 2016). "Double Toasted's WORST of 2016". DoubleToasted.com. Retrieved December 30, 2016.
  19. Jones, J.R. (2016). "Fifty Shades of Black". Chicago Reader. Archived from the original on April 17, 2017. Retrieved November 25, 2021.
  20. Barnes, Henry (March 10, 2016). "Fifty Shades of Black review – Marlon Wayans scrapes the spoof barrel". The Guardian. Retrieved November 25, 2021.
  21. "The 17th Annual Golden Trailer Award Nominees". GoldenTrailer.com. Archived from the original on June 13, 2017. Retrieved October 27, 2016.
  22. "Razzie Winners". Rotten Tomatoes. Retrieved February 26, 2017.
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