Firebird (album)

The first single, "Build It Better", was released on 18 June 2021. The official video for "Build It Better" was directed by Amy Becker-Burnett, with choreography by Gregory Haney and Alex Sarmiento.[6][7][8][9] "Build It Better" did not enter the Official UK Top 100 Chart, but peaked at number 67 on the Official Singles Sales Chart Top 100 and at number 66 on the Official Singles Download Chart Top 100.[10][11]

"Maybe It's Great" was released on 16 July 2021.[12] In an album review Retro Pop called the song a "synth-laden '80s pop gem".[13]

"On My Way" was released as the third single on 18 August 2021.[14]

"Nothing Missing" was released as the fourth single on 28 January 2022. Its video was released on 20 February 2022.[15] The song was co-written by KT Tunstall.

The week after Imbruglia won the third series of The Masked Singer in February 2022, Firebird re-entered the UK Official Album Downloads Chart Top 100 at number 32 on 18 February 2022.[16]

Professional ratings

Review scores
Source	Rating
AllMusic	[17]
Evening Standard	[18]
The Guardian	[19]
Retro Pop	[13]
Riff Magazine	5/10[20]
The Sydney Morning Herald	[21]

Evening Standard called the album "A perfect mix of nostalgia and rebirth, even in 2021 Imbruglia deserves her place in the spotlight."[18]

Shaad D'Souza from The Guardian said the album "is delightfully unburdened: a carefree survey of pop and rock trends that re-establishes the fact that, at her best, Imbruglia is a canny lyricist and an incisive, whip-smart writer of hooks."[19]

Retro Pop called the first half of the album "endearing" but said "it wears thin over the course of 14 songs, with the latter portion of the record meandering without ever gaining pace." They concluded saying "There's no doubt about it, Natalie Imbruglia is a brilliant pop star, and it's unfortunate she settled on such an exhaustive release – because buried within Firebird is a stellar 10-track album."[13]

Rachel Alm from Riff Magazine said "Many of the songs on Firebird sound very close to contemporary country and could have even benefited from leaning into that a bit more." Alm added "The second half of the album is mostly piano ballads... [and] for an album that started out so upbeat, it seems to run out of steam by the end. All in all, though, it's a nice taste of '90s nostalgia by Natalie Imbruglia."[20]

Credits adapted from Spotify.[22]

Notes

• ^{^[a]} signifies an additional producer.

• List of UK top-ten albums in 2021