FlatIron Crossing

FlatIron Crossing is an enclosed shopping mall in Broomfield, Colorado anchored by Macy's, Dillard's, and Dick's Sporting Goods. An outdoor lifestyle center, named FlatIron Village; extends out of the mall's southern side and is anchored by a 14-screen AMC Theatres cinema and several restaurants. Other stores at the mall include Crate & Barrel, White House Black Market, Cotton On, Williams Sonoma, Apple, Pottery Barn, and MAC Cosmetics.

FlatIron Crossing
The Village at FlatIron Crossing Mall as seen in 2008
LocationBroomfield, Colorado, United States
Coordinates39.933°N 105.133°W / 39.933; -105.133
AddressOne West FlatIron Crossing Drive, Suite 1083
Opening dateAugust 11, 2000 (August 11, 2000)
DeveloperWestcor
ManagementMacerich
OwnerMacerich
No. of stores and services198[1]
No. of anchor tenants7[2]
Total retail floor area1,467,566 sq ft (136,341.3 m2)[3]
No. of floors2 (3rd floor offices in Dick's Sporting Goods)
Websiteflatironcrossing.com

History

FlatIron Crossing opened on August 11, 2000 after two years of construction, anchored by Lord & Taylor, Galyan's, Foley's, Dillard's, and Nordstrom. The mall's hybrid layout, with an outdoor extension attached to an indoor mall, was unique at opening and was one of the first of its kind in the United States.[4]

In 2001, a propane-powered shuttle bus began circulating passengers free of charge between FlatIron Crossing and its adjacent shopping centers, Flatiron Marketplace and MainStreet at Flatiron. Funded by the Flatiron Improvement District sales tax surcharge, it stopped at 14 points[5] along a 2.6 miles (4.2 km) route used only by pedestrians, bicycles, and the shuttle itself.[6] It ceased operation in 2008,[7] and in 2015[8] portions of the shuttle route were repurposed for the bikeway constructed as part of the U.S. Route 36 express lanes project.[9]

Although the mall was recorded as having among the highest sales per square foot in the country as of March 31, 2017,[10] the mall had for many years after opening encountered several setbacks, particularly with the outdoor village area. The outdoor village area was originally populated by independent boutiques, a number of which were poached from nearby Boulder's Pearl Street Mall, alongside a Borders bookstore and several restaurants.[11] An AMC cinema meant to anchor the Village opened more than a year late, leaving the outdoor area without a major draw and causing a third of those independent retailers to leave.[12] Structural issues caused by shifting soil beneath the Village required additional tenants to leave soon after, rendering the outdoor mall partially vacant.[4][13] Many of those vacant buildings were demolished not soon after, while the bankruptcy of Borders left the outdoor mall with only the cinema and a handful of restaurants. A planned redevelopment of the village was floated in 2008, including a 140-room hotel, but was canceled in favor of a more modest overhaul completed in 2013.[14] In September 2022, demolition of a section of the Village began as part of a $400 million redevelopment plan that will transform the mall's parking lots into mixed-use retail, restaurants, office, residential, a hotel, and parks, while complimenting the rest of the shopping center.[15][16]

Galyan's was acquired by Dick's Sporting Goods in 2004, leading Dick's to rebrand the FlatIron Crossing store to their own nameplate.[17] Foley's was converted to Macy's in 2006, as a result of the merger between Foley's parent company May Department Stores and Macy's parent Federated Department Stores.[18] In 2005, Lord & Taylor was shuttered as part of a chain-wide market repositioning.[19] By 2009, the former Lord & Taylor structure was redeveloped into three separate stores, Forever 21 on the upper level, and Ultimate Electronics and The Container Store splitting the lower level.[20] Ultimate Electronics shuttered along with the chain in 2011.

On May 7, 2020, Nordstrom, which also maintains additional outposts in both nearby Cherry Creek and Lone Tree, announced plans to shutter along with several additional locations as a direct result of pulling back due to the COVID-19 pandemic.[21] The space which originally had been Nordstrom is set to be renovated into commercial office space as part of a $400 million project that will feature additional retail, restaurants, offices, multi-family developments, a hotel, parks, and a parking structure, while keeping the indoor mall and the southern portion of the Village intact.[22]

By 2023, since the COVID-19 lockdowns, Flatiron Crossing has also announced several newest additions, among them are Windsor, Lovisa, JD Sports, Cotton On, and Tempur-Pedic

Anchor stores

Former Anchor stores

References
  1. "Store Directory". FlatIron Crossing Mall. Archived from the original on 2011-02-08. Retrieved 2011-02-15.
  2. "FlatIron Crossing Map". flatironcrossing.com. Retrieved 16 February 2018.
  3. "Leasing Information". Macerich. Retrieved 2011-02-15.
  4. Alicia Wallace (2010-08-08). "Broomfield's boon: FlatIron Crossing mall turns 10". Daily Camera.
  5. "Map of the Zip Shuttle Service". 2005. Archived from the original on February 5, 2005. Retrieved May 13, 2016.{{cite web}}: CS1 maint: unfit URL (link)
  6. "The FlatIron Shopping District—Westcor/FlatIron Crossing, Coalton Acres/ Mainstreet at FlatIron, Broomfield Village/Flatiron Marketplace". bestworkplaces.org. Retrieved May 13, 2016.
  7. Davidson, Michael (December 14, 2008). "Zip shuttles to park at year's end". Colorado Daily. Boulder, Colorado. Retrieved May 13, 2016.
  8. Turner, Kimberli (June 20, 2015). "First leg of U.S. 36 bikeway to open on Bike to Work Day". Broomfield Enterprise. Broomfield, Colorado. Retrieved May 13, 2016.
  9. "The Denver-Boulder Bikeway: It's Already 70% Done. Finish It" (PDF). Build the BikeWay. Retrieved May 13, 2016. Shared With Zip Shuttle
  10. Castle, Shay (July 8, 2017). "Boulder County area malls turn doom-and-gloom retail forecast on its head". Longmont Times-Call. Longmont, Colorado. Retrieved September 13, 2017.
  11. "Business News: The Denver Post".
  12. "Tough lessons shift village concept - Colorado Daily". www.coloradodaily.com. Archived from the original on 2016-03-02.
  13. "Shifting Soil At FlatIron Crossing Has Shops Unsettled". The Denver Channel. December 12, 2006. Archived from the original on 2011-08-05.
  14. Alicia Wallace (April 9, 2013). "Broomfield's FlatIron Crossing signs new tenants including 2nd & Charles, White House Black Market". Daily Camera.
  15. High, Lucas (2022-08-31). "Flatiron Crossing demolition imminent; redevelopment to start in 2023". Daily Camera. Retrieved 2022-10-31.
  16. Langford, Katie (2022-10-30). "Growing pains: As Broomfield builds out, officials eye infill, redevelopment". Daily Camera. Retrieved 2022-10-31.
  17. "Dick's Sporting Goods to buy Galyan's for $305 million". Deseret News. 22 June 2004.
  18. "Federated to buy May in $11 deal - Feb. 28, 2005".
  19. Rozhon, Tracie (31 July 2003). "Lord & Taylor to Shut Stores and Cut Jobs". The New York Times.
  20. "Forever 21 opens largest store in state at Broomfield mall". August 2009.
  21. "Nordstrom's Broomfield closure causes 167 permanent layoffs". 2020-05-12.
  22. Langford, Katie (2022-09-01). "Flatiron Crossing redevelopment takes shape". broomfieldleader.com. Archived from the original on 2022-09-01.
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