GBH (design and advertising agency)

GBH (Gregory Bonner Hale) is a London-based design and advertising agency founded in 1999 by Jason Gregory, Mark Bonner and Peter Hale. The studio's proposition is that it 'is not Design, it is not Digital and it is not Campaign, but it works in the space between these disciplines, fusing crafts in order to make work that cuts through'.[4]

GBH
IndustryAdvertising agency
Founded1999
FounderJason Gregory[1]
Mark Bonner[2]
Peter Hale[3]
HeadquartersLondon
Servicesgraphic design
identity
print
packaging
digital
retail
environment
advertising

Publishing

GBH published its first major book, 'Charm, Belligerence & Perversity: The Incomplete works of GBH' in 2017 with Black Dog Publishing. The book attempts to convey what it takes to run a creative studio to young creatives and showcases the studio's 20-year output.

Awards

In 2011, GBH was ranked No. 1 Design Agency worldwide according to the now defunct 'Pencil Rankings', a collaboration between Design & Advertising Award and Education charity, D&AD and The One Show,[5] In New York. In 2012, GBH was ranked 2nd in the UK Top 50 Creative Survey, an annual industry ranking based on three schemes: D&AD awards, Design Week awards and the Creative Review annual.[6]

Clients

GBH creates work in graphic design, identity, print, packaging, digital, retail, environment, advertising and online. It has worked with brands such as Apple, America's Cup Event Authority, BMW, Puma, Flos, Eurostar,[7] Hummel, Mama Shelter,[8] Mob Hotel, Miss Ko,[9] Yotel,[10] Royal Mail,[11] Samuels & Associates and Virgin Galactic.

The agency frequently collaborates with French designer Philippe Starck, including a 2005 project with Virgin for the Virgin Galactic company brand identity.[12] GBH's work with Puma's brand identity encompasses more than 550 projects since 2003 and has helped the agency to win a D&AD Yellow Pencil in 2004 and three more Yellow Pencils in 2011, as well as a 2012 Design Week award.[13][14]

D&AD

GBH Founder and co-Creative Director, Mark Bonner was D&AD's 52nd President in 2015.

References
  1. "GBH interview". designboom | architecture & design magazine. 2013-09-18. Retrieved 2020-07-08.
  2. "GBH interview". designboom | architecture & design magazine. 2013-09-18. Retrieved 2020-07-08.
  3. "GBH interview". designboom | architecture & design magazine. 2013-09-18. Retrieved 2020-07-08.
  4. "GBH.London".
  5. Montgomery, Angus (2011-06-17). "Neville Brody awarded D&AD President's Medal as pencils announced | News". Design Week. Retrieved 2013-04-04.
  6. "UK Top 50 at". Designweek.co.uk. 2010-12-31. Retrieved 2013-04-04.
  7. "GBH to overhaul Eurostar's image? at". Designweek.co.uk. 2002-05-23. Retrieved 2013-04-04.
  8. Sean on January 31, 2013 (2013-01-31). "GBH-Mama Shelter at". Formfiftyfive.com. Retrieved 2013-04-04.
  9. "Miss Ko Branding by GBH at". Designboom.com. Retrieved 2013-04-04.
  10. "GBH: yotel branding and signage | My-Architecture.com - Architecture News". My-Architecture.com. 2012-06-26. Archived from the original on 2013-06-29. Retrieved 2013-04-04.
  11. "Professional Awards". Dandad.org. Retrieved 2013-04-04.
  12. "Starck and GBH put Virgin Galactic Identity into Orbit at". Designweek.co.uk. 2005-12-15. Retrieved 2013-04-04.
  13. "D&AD Winners 2011 at". Creativereview.co.uk. Archived from the original on 2013-01-28. Retrieved 2013-04-04.
  14. Thu, 14 Jun 2012 (2012-06-14). "The 2012 Design Week Award Winners at". Designweek.co.uk. Retrieved 2013-04-04.
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