Yotel

Yotel is a hotel group based in the United Kingdom. The company's main shareholders include the Al-Bahar Group, Starwood Capital Group, United Investment Portugal and Kuwait Real Estate Company (AQARAT).[1]

Yotel
Product typeHotels
OwnerAl-Bahar Group, United Investment Portugal, Kuwait Real Estate Company (AQARAT) and Starwood Capital Group
Introduced2007
Related brandsYotel Air, Yotel Pad
MarketsUnited States, EMEA, Asia-Pacific
Websitewww.yotel.com

The company operates under three different brands: Yotel Air, Yotel and Yotel Pad.[2]

History

The first Yotel was opened in 2007 at Gatwick Airport, closely followed by one at Heathrow Airport.[3] In 2009, Yotel opened a branch at Amsterdam Schiphol Airport[4] and the company won the Business Accommodation of the Year award at the Business Travel World Awards.[5][6][7]

On 13 June 2011, Yotel opened[8][6] a hotel in New York City at 570 10th Ave,[9] as a part of the $300 Million MiMA complex[10] which includes residential units. Rockwell Group and Softroom designed the 669 rooms[11][12] sized at 16 square metres (170 sq ft) each.[13] Yotel New York has a multi-bar 4,000 square feet (370 m2) balcony, Terrace.[14]

As of 2015, Yotel announced plans to expand to Boston, Dubai, Singapore (Orchard Road and Changi Airport), Paris (Charles De Gaulle), Miami, London and San Francisco.[15]

In 2017, Yotel opened its city centre hotels in Boston[16] and Singapore[17] and begun construction in London.[18] It also announced a further location in Amsterdam city centre.[19]

Later in the year, Yotel formed a $250 million strategic partnership with Starwood Capital Group for a 30 percent stake in the company and the first city Yotel investment in Edinburgh was confirmed.[20]

In 2018, Yotel launched its new brand: YotelPAD. PAD is extended stay properties, where guests can stay from one day up to a year. Yotel confirmed 6 new PAD developments in Park City, Dubai, Miami and Geneva.[21]

Furthermore, the company announced properties in Glasgow[22] and Istanbul New Airport.[23]

In 2018, Yotel also forged a partnership with Plug and Play – a Silicon Valley innovation platform for start-ups, corporations and investors.[24]

In 2019 & 2020, Yotel opened its first hotels in London, Edinburgh, Istanbul, San Francisco, Washington DC, Park City with plans to open Porto, Glasgow and Miami in 2021. YOTEL will have 20 operating hotels by the end of 2021 with another 15 under construction.

In July 2022, Yotel announced plans to open its first hotel in Japan, a 244-room property in one of Tokyo's main shopping districts, Ginza.[25]

In March 2023, Yotel announced it would open its first YotelPAD location outside of the U.S. in London, England. The hotel will open sometime in Q4 2023 and will be the company’s seventh overall property in the U.K. and third in London joining locations in London City and London Shoreditch.[26]

Technology

Hotels have airline style self-check-in kiosks and keyless entry, convertible double beds, adjustable mood lighting and systems.[2] Furthermore, the New York hotel is home to the YOBOT, the world's first robotic luggage concierge that has become a tourist attraction in itself.[27]

Terrace at Yotel New York

The hotels in Boston[28] and Singapore[29] have delivery robots which take amenities to the rooms. These robots are programmed to negotiate lifts and corridors and they can interact with people.

Design

The Yotel concept came about when the founder was on a first-class flight and saw how it was possible to achieve a luxury feel in a compact space through the use of clever design and technology.[30] The team enlisted the help of aircraft cabin designers Priestman Goode to design and build a prototype room known as a 'cabin'.[31] The original prototype cabin was displayed at an exhibition called 100% Design in London.[32]

References
  1. "Our Board | YOTEL". www.yotel.com.
  2. "Discover Our Brands | YOTEL". www.yotel.com.
  3. "Yotel – Reviews and Ratings of Hotels in London". The New York Times. Retrieved 18 November 2010.
  4. "Revolutionary new hotel concept planned to open in Schiphol Airport". Al Bawaba. 27 November 2007. Retrieved 18 November 2010.
  5. Robert Bergerson (10 February 2009). "YOTEL chosen best business hotel of the year". Carrentals.co.uk. Retrieved 18 November 2010.
  6. "YOTEL- the iPOD of the hotel industry brings affordable luxury to New York" (PDF). London, United Kingdom: YO! Company. 2010. Archived from the original (PDF) on 14 December 2010. Retrieved 13 July 2010. "Yotel Times Square Review". Bloginity. Retrieved 14 June 2011.
  7. "Awards – Corporate Information – IFA Hotels & Resorts". Kuwait: IFA Hotels and Resorts. 2010. Retrieved 13 July 2010.
  8. Bundhun, Rebecca (9 December 2010). "Yotel hotel chain targets Abu Dhabi and Dubai". The National. Abu Dhabi, AE. Retrieved 18 May 2011.
  9. "Yotel". New York, NY: Hotel Planner. 18 May 2011. Retrieved 18 May 2011.
  10. "United States Properties". 2007. Retrieved 18 May 2011.
  11. "At new NYC hotel, a robot handles the luggage". The Wall Street Journal. New York. 22 June 2011. Retrieved 22 June 2011.
  12. "Yotel New York at Times Square". New York, NY: NewYorkCity.com. 18 May 2011. Retrieved 18 May 2011.
  13. "Yotel to open in Times Square". The Globe and Mail. 1 March 2010. Retrieved 18 November 2010.
  14. "Yotel – Introducing the Robo-Hotel". New York, NY: Urban Daddy. 9 May 2011. Retrieved 18 May 2011.
  15. "YOTEL Expansion Plan | Hotel Development | YOTEL". www.yotel.com.
  16. "Yotel Boston officially opens". Hotel Management. Retrieved 25 July 2018.
  17. "Yotel Singapore to open next month". Business Traveller. Retrieved 25 July 2018.
  18. "Yotel group to open first Europe city-centre hotel in London's Clerkenwell". The Telegraph. Retrieved 25 July 2018.
  19. "YOTEL TO OPEN NEW CITY HOTEL IN AMSTERDAM | news | YOTEL". www.yotel.com.
  20. "Yotel checks in for global growth with $250m private equity backing". City AM. Retrieved 25 July 2018.
  21. "Yotel marks entry into serviced apartments with launch of YotelPad". The Drum. Retrieved 25 July 2018.
  22. "YOTEL TO OPEN NEW HOTEL IN DISUSED OFFICE BUILDING ON ARGYLE STREET". Glasgowist. Retrieved 25 July 2018.
  23. "The new airport at the crossroads of Europe and Asia that's vying to be the world's largest". The Telegraph. Retrieved 25 July 2018.
  24. "Yotel partners with Plug and Play". Buying Business Travel. Retrieved 25 July 2018.
  25. McCarthy, Daniel (25 July 2022). "YOTEL Will Open Its First Hotel in Japan in 2024". Travel Market Report. Retrieved 25 July 2022.
  26. "Yotel is Bringing its Long-Stay Brand YotelPad to London". www.travelmarketreport.com. Retrieved 15 March 2023.
  27. Beaumanis, Viia (11 April 2014). "New Wave of Low Cost Lodging Trade Shabby for Stylish". The Globe and Mail. Retrieved 21 May 2014.
  28. "At your service - get waited on by this Boston hotel robot". Retrieved 24 July 2018.
  29. "Robots are taking Singapore's hotel industry by storm – here's where to go for some robot hospitality". Archived from the original on 25 July 2018. Retrieved 24 July 2018.
  30. "Archived copy" (PDF). Archived from the original (PDF) on 16 September 2015. Retrieved 25 July 2018.{{cite web}}: CS1 maint: archived copy as title (link)
  31. "Yotel by Priestman Goode". Dezeen. Retrieved 25 July 2018.
  32. "Yo! Home at 100% Design". Dezeen. Retrieved 25 July 2018.

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