Garnier

Garnier (French pronunciation: [ɡaʁnje]) is a mass market cosmetics brand of French cosmetics company L'Oréal. It produces hair care and skin care products.

For other uses, see Garnier (disambiguation).

Garnier
TypeCosmetics
Skin care
Hair care
Founded1904 (1904) (as Laboratoires Garnier)
France
FounderAlfred Amour Garnier
HeadquartersCentre Eugene Schueller
41 Rue Martre Bureau
F 92110
Clichy, Hauts-de-Seine,
France
ParentL'Oréal
Websitegarnier.com

Launch

Laboratoires Garnier was founded in France in 1904 by Alfred Amour Garnier.[1] The company's first product was a patented as the first hair lotion derived from natural plant ingredients.[2] The company then introduced sun-care products in 1936, followed by permanent home hair color in 1960.[2]

Expansion and products

Over the decades Garnier expanded from hair color and hair care into skincare since acquisition in 1970.[3] In the 2000s, Garnier launched a line of hair color products, including permanent and semi-permanent dyes.[4]

Concerns about skin-tones diversity

Garnier demonstrated concern about the diversity of skin tones in its products. In 2021, the brand launched a line of products aimed at black skin in Brazil. The product was co-created by the brand with Brazilian singer Iza and is especially aimed at darker skin tones. [5]

References
  1. "Our Heritage - History of Garnier - Garnier". www.garnierusa.com. Retrieved February 16, 2022.
  2. "Garnier: Early History of the Brand and its Evolution Example". GraduateWay. January 31, 2017. Retrieved February 16, 2022.
  3. "About Garnier". bizfluent.com. Retrieved September 23, 2019.
  4. "Latest Garnier Products and Reviews". beautyopinions.com.
  5. "SkinActive: Protector Co-created by Iza and Garnier with Vitamin C and Matte effect - Black Skin". October 12, 2023. Retrieved October 19, 2023.
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