Geetha Govindam

At midnight, Nithya's car breaks down. She seeks help from a bypasser Vijay Govind, who places a condition that he should get a bottle of alcohol. He starts to narrate his story.

A few weeks ago : Vijay is a traditional lecturer who sees a woman named Geetha at a temple and falls for her. He boards a bus to Kakinada, his hometown, when he hears that his sister Sireesha's marriage is arranged. He realizes that Geetha is his co-passenger.

With the suggestions of his friend, Vijay befriends and then woos Geetha. He tries to take a selfie with her when she is sleeping, but the driver applies the brakes at the exact second and Vijay accidentally kisses Geetha. Geetha wakes up, and, feeling violated, calls her brother Phaneendra for help. When Geetha refuses to listen to Vijay's justifications, he manages to jump out of the bus and escape before Phaneendra could deal with him. Vijay attends Sirisha's engagement and is shocked to learn that the groom is Phaneendra. Geetha, not wanting to punish Sireesha for her brother's mistake, pretends like she's never met Vijay, and warns him to change his ways.

The two families put Vijay and Geetha in charge of many wedding duties, forcing them to work together, much to the latter's dismay. Through out the time they travel, Vijay repeatedly apologizes but Geetha continues to blame, misunderstand and taunt him.

Vijay's student, Neelu, crushes on him. When he rejects her advances, she sends him a video of her to seduce him. Geetha sees this and is disgusted ; when she questions Vijay's upbringing, Vijay reacts violently and asks her to get out of his car in the middle of the road, although he checks on her later. After being insulted by one of his relatives, Phaneendra is hell-bent on finding the culprit who misbehaved with Geetha, and arrives at Hyderabad, much to Vijay's dismay.

While distributing cards, Geetha sees Neelu's mother and tells her about the video, but the latter reveals that on the same night, Vijay barged into their residence, counseled Neelu and told her that he truly loves Geetha. Impressed, Geetha starts to fall for Vijay. Although she continues taunting him, she convinces her brother to go back to Kakinada.

When Geetha's grandfather suffers from a stroke, her grandmother insists Geetha should be married soon, before he dies. Phaneendra suggests Vijay as the groom and the family happily accepts. Vijay meets Geetha privately and tells her that he can't marry her, as he's afraid they might keep fighting life-long, and he doesn't want to be simply a 'choice' for Geetha. Geetha is heartbroken. Geetha's grandmother is furious, and arranges Geetha's marriage with a traditional Kishore.

When Vijay learns that Phaneendra suggested him as a groom to Geetha, he realizes he can't keep cheating his brother-in-law and confesses. Phaneendra reveals that Geetha already told him the truth. He tells Vijay that after learning his true personality, Geetha fell in love with him, and Vijay was never just a choice to her. Vijay realizes he made a mistake and tries to convince Geetha to stop the marriage, but fails.

Vijay is done narrating and tells Nithya that Geetha's marriage is in a few hours, and he doesn't know what to do. Nithya gives him an idea to go to the dias, fall at Phaneendra's feet, beg him to marry Geetha to him, and refuse to budge until he agrees. The plan works. The movie ends with Geetha kissing Vijay on their bus ride home.

The soundtrack of the film was composed by Gopi Sundar. Actor Vijay Deverakonda, made his singing debut through this film.[5] The makers unveiled the first single "Inkem Inkem Inkem Kaavaale" on 7 June 2018.[6] The song upon its release, its lyrical video crossed 1 million views in YouTube.[7] Within a day after its release, the song received few covers, including a reprise version and a dubsmash.[7] The soundtrack album features six tracks, including the first single being released. Lyrics for the songs were written by Ananta Sriram, Sri Mani and Sagar. The album was released on 21 June 2018, at an event held at JRC Convention Centre, Film Nagar, Hyderabad, with Allu Arjun becoming the chief guest.[8][9] The jukebox which was released in YouTube and other platforms during the launch, received 1 million views upon release.[10][11]

The soundtrack album received positive reviews from music listeners and audiences, with the songs "Inkem Inkem", "Yenti Yenti" and "Vachindamma" being praised. The song "What the Life" sung by Vijay Devarakonda, received applause from youngsters, hailing it as "youth anthem".[12] The sneak peek of the song, earlier titled "What the F" which was released before the audio launch, featured behind-the-scenes footage, with choreography by Jani.[12] However, it received backlash due to the objectionable lyrics, prompting the makers to change the title, to "What The Life".[13] The initial video being deleted from YouTube.[14][15]

Writing for The Times of India, Neetishta Nyayapati stated "The album of ‘Geetha Govindam’ as a whole offers three strong songs and two subpar ones. ‘Inkem Inkem’, ‘Yenti Yenti’ and ‘Vachindamma’ remain our favourites in this album, offering a softness and authenticity the last two numbers of the album don't. This one's definitely a worthwhile listen for this weekend."[16] Indiaglitz gave the album 3 out of 5 and stated "'Inkem Inkem' and 'Yenti Yenti' stand apart in the album.  Excellent lyrics make it a worthy output.  Gopi Sundar fares decently, over all."[17] 123Telugu stated "So much was expected of Geetha Govindam’s album after Inkem Inkem became a rage. Gopi Sundar’s composition of romantic numbers is great, but the other two numbers are just okay. Inkem Inkem, Yenti Yenti, and Vacchindamma are our picks and looks like they are enough to lift the film during its release time."[18] Moviecrow gave 3 out of 5 and summarised "Gopi Sundar regains his mojo partially with Geetha Govindam and Sid Sriram shines with the two brilliant tracks."[19] Milliblog commented "Gopi seems to be finding his mojo in Telugu again."[20] Siddhartha Toleti of Mirchi9 commented "Geetha Govindam is a pleasant and instantly likeable album with one huge blockbuster single. Parasuram continues to maintain his status as a director with good musical taste."[21]

Upon the announcement of the film's title, the makers announced that the film will be scheduled to release on August.[22] Later on mid-May 2018, the makers confirmed the release date as 15 August 2018.[23][24] The film was premiered in the United States, on 14 August, a day before the actual release.[24] Geetha Govindam fetched ₹15 crore (US$1.9 million), from its theatrical rights.[25]

• Geetha Govindam at IMDb