Get Into It (Yuh)

"Get Into It (Yuh)" is a song by American rapper and singer Doja Cat from her third studio album Planet Her (2021). It was released through Kemosabe and RCA Records alongside the parent album as an album track. Following the album's release, it entered various international music charts due to going viral on the video-sharing app TikTok.[1] Following premiere of the music video on January 28, 2022, the song was released to radio as the album's fifth and final single on March 11, 2022.

"Get Into It (Yuh)"
Single by Doja Cat
from the album Planet Her
ReleasedMarch 11, 2022
RecordedMay 2021
StudioThe Sound Factory (Los Angeles, California)
GenreHip hop
Length2:18
Label
Songwriter(s)
Producer(s)
Doja Cat singles chronology
"Freaky Deaky"
(2022)		 "Get Into It (Yuh)"
(2022)		 "Vegas"
(2022)
Music video
"Get Into It (Yuh)" on YouTube

Composition and lyrics

A "squeaky swag" rap song featuring "glitchy", "twinkling" and "quirky" production influenced by dancehall and bubblegum,[2][3][4][5][6] "Get Into It (Yuh)" is a tribute to rapper Nicki Minaj, whom Doja Cat thanks directly for "paving the way for her polished pop-rap career" by saying "Thank you Nicki, I love you!" towards the end of the song.[2][7][8][9] Throughout the song she borrows the unique rapid-fire flow Minaj commonly used in her early career and even interpolates the lyric "Got that big rocket launcher" from her 2010 debut single "Massive Attack".[10][7][11] Shortly after the release of the song, Minaj revealed in a fan's Twitter Space conversation that Doja Cat had originally asked her to feature on the song, but passed on the collaboration due to thinking she could not bring anything unique and improve the song. Minaj had asked Doja's team to send her another song, but they never did.[12][13] Doja also name-drops singers Ed Sheeran and Ariana Grande.

Critical reception

"Get Into It (Yuh)" received acclaim upon release, reviewers often comparing it to Nicki Minaj's work[14] and Playboi Carti.[15][16] Consequence described the track as "swaggering",[17] while Clash dubbed it "playful".[15] DIY cites the track as a "vibe-heavy" highlight, complimenting Doja Cat's "fiery rapping style".[14] Sputnikmusic was less positive, dubbing the song's production as an "excuse for grating repetitiousness".[18]

English singer Charli XCX named "Get Into It (Yuh)" the song of the year that "absolutely no one [would] top ... in 2021".[19]

Accolades
Critical rankings for "Get Into It (Yuh)"
Publication Accolade Rank Ref.
Entertainment Weekly The 10 Best Songs of 2021 10 [20]
The Tab Best Songs of 2021 17 [21]
Pitchfork The 100 Best Songs of 2021 94 [22]
38 Best Rap Songs of 2021 Placed [23]

Commercial performance

"Get Into It (Yuh)" debuted on the US Billboard Hot 100 at number 93 in the week of July 10, 2021.[24] A dance—choreographed by David Vu on TikTok,[25] uploaded in late July—fueled a boost in streaming, causing the track to re-enter the chart at 75 roughly two months later on the week of August 28, 2021.[26] Following its release to US radio as a single, the song reached a new peak of number 20 in July 2022. In addition to its success in the United States, the track has also reached the top 40 in Canada and New Zealand.[27]

Music video

The music video was filmed in October 2021, directed by Mike Diva. In November 2021, Marketing Dive and PR Newswire reported that a music video for the song was under production in association with Lifewtr.[28][29] An accompanying trailer for the music video was released on January 28, 2022.[30] The video was later released to YouTube on January 31, 2022.[31] The storyline of the two minute video revolves around Doja Cat and her space crew going on a mission to save her cat (named Starscream) from an evil alien.

Charts

Certifications
Certifications for "Get Into It (Yuh)"
Region CertificationCertified units/sales
Australia (ARIA)[56] Platinum 70,000‡
Brazil (Pro-Música Brasil)[57] 2× Platinum 80,000‡
Canada (Music Canada)[58] Platinum 80,000‡
New Zealand (RMNZ)[59] Gold 15,000‡
Poland (ZPAV)[60] Gold 25,000‡
United Kingdom (BPI)[61] Gold 400,000‡
United States (RIAA)[62] 2× Platinum 2,000,000‡

‡ Sales+streaming figures based on certification alone.

Release history
Release dates and formats for "Get Into It (Yuh)"
Region Date Format Label(s) Ref.
Italy March 11, 2022 Radio airplay Sony [63]
United States March 29, 2022 Rhythmic contemporary radio
[64]
April 5, 2022 Contemporary hit radio [65]

References
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