Looker Studio

Looker Studio,[1] formerly Google Data Studio,[2][3][4][5] is an online tool for converting data into customizable informative reports and dashboards introduced by Google on March 15, 2016[6] as part of the enterprise Google Analytics 360 suite. In May 2016, Google announced[7] a free version of Data Studio for individuals and small teams.

Looker Studio
Developer(s)Google
Initial releaseMarch 15, 2016 (2016-03-15)
TypeWeb analytics, Data visualization
Websitelookerstudio.google.com

Looker Studio is part of the Google Marketing Platform.

Rebrand from Google Data Studio

Google announced the rebrand of Google Data Studio to Looker Studio in October 2022.[1]

Google had previously announced its acquisition of Looker, then an independent analytics startup, in June 2019.[8] The acquisition was completed in February 2020.[9]

Initially, Google Data Studio and Looker operated as separate products within Google. Google Data Studio's offering was simple, low-cost, and provided an easy way to connect data sources and create dashboards,[10] while Looker offered a more enterprise-focused solution with robust support for transformations and permissions.[11]

In October of 2022, Google announced at its Cloud Next conference that Google Data Studio would rebrand as Looker Studio. This name change was also accompanied by more integrated functionality. Google added the ability to support Looker models to Looker Studio. Google also launched a new tier offering, Looker Studio Pro, with enhanced features for enterprise team collaboration and management.[12]

Plan offerings

Google continues to offer both Looker Studio and Looker Studio Pro plans. Looker Studio is available for free, while Looker Studio Pro requires an upgrade to a paid plan.[13]

See also

References
  1. Lardinois, Frederic (2022-10-11). "Google unifies its BI services under the Looker brand". TechCrunch. Retrieved 2022-10-13.
  2. "Welcome to Data Studio! - Data Studio Help".
  3. Grant Kemp; Gerry White (2020). Google Data Studio for Beginners. Apress. ISBN 978-1-4842-5155-3.
  4. Hurst, Lee (2019). Hands On With Google Data Studio. Wiley. ISBN 978-1-119-61608-5.
  5. Lakshmanan, Valliappa (2017). Data Science on the Google Cloud Platform. O'Reilly Media. ISBN 978-1-4919-7453-7.
  6. "Introducing the Google Analytics 360 suite". 2016-03-15.
  7. "Announcing Data Studio: our free, new, Data Visualization Product". 2016-05-25.
  8. Miller, Ron (6 June 2019). "Google to acquire analytics startup Looker for $2.6 billion". TechCrunch. Retrieved 25 July 2023.
  9. Ingals, Elaine (February 14, 2020). "Google completes $2.6 billion acquisition of Santa Cruz company Looker". The Mercury News. Retrieved July 24, 2023.
  10. Meeks, Travis (2023-05-16). "Why Data Enrichment Should Be Every Marketers New Best Friend". AnalyticsIQ. Retrieved 2023-10-02.
  11. Vivaldelli, Dan (17 June 2021). "How Does Google Data Studio Compare to Looker?". InfoTrust. Retrieved 25 July 2023.
  12. Lardinois, Frederic (11 October 2022). "Google unifies its BI services under the Looker brand". Retrieved 25 July 2023.
  13. "Looker Studio: Pricing". Google Cloud. Retrieved 25 July 2023.
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