Google Reader

On March 13, 2013, Google announced they were discontinuing Google Reader, stating the product had a loyal but declining following, and they wanted to focus on fewer products. They gave users a sunset period until July 1, 2013,[2] to move their data[3][9] and suggested: "If you want to retain your Reader data, including subscriptions, you can do so through Google Takeout."[10]

After the closure announcement, Feedly said that more than 500,000 new users had joined them in the following 48 hours,[11] and 3 million in the following two weeks.[12] Likewise, NewsBlur's subscriber base immediately rose from about 1,500 users to over 60,000.[13][14]

In response to the planned closure, Digg also announced plans to build a Google Reader replacement, rebuilding its API and adding features to take advantage of the implicit recommendations of social network activity.[15]

Several petitions were started to keep Google Reader running, including one on Change.org with over 100,000 signatures.[16]

Instapaper developer Marco Arment speculated that the real reason for the closure was to try to keep everyone reading and sharing information using the now defunct Google+, and that it signaled the end of the era of unrestricted and interoperable web services like RSS from large organizations like Google, Facebook, and Twitter.[17]

Enthusiasts re-created a work-alike replacement called "The Old Reader."[18]

In 2022, Techdirt called the discontinuation of Google Reader "one of the defining moments in the shift from a more distributed, independent web to one that is controlled by a few large companies."[19]

Reader's interface evolved several times from an early version, described by a Google designer who helped work on the revision as a "river" of news,[20] to various experiences optimized for a wide range of devices, from browsers to the Wii video game console.[21]

In late 2008, Google Reader had a significant upgrade to its user experience and design. Led by Google designer Jenna Bilotta, the interface now included a cleaner visual style, collapsible navigation, "Friends" navigation, the ability to hide unread counts, and feed bundles.[22]

Some of the features of Google Reader in 2013 were:

• a front page that let one see new items at a glance.
• automatic marking of items as read as they scrolled past (expanded view only).
• keyboard shortcuts for main functions.
• choice between list view or expanded view for item viewing (showing either just the story title or including a description, respectively).
• import and export subscription lists as an OPML file.
• search in all feeds, across all updates from subscriptions.[23]

Users could subscribe to feeds using either Google Reader's search function, or by entering in the exact URL of the RSS or Atom feed. New posts from those feeds were then shown on the left-hand side of the screen. One could then order that list by date or relevance. Items could also be organized with labels, as well as being able to create "Starred Items" for easy access.

From 2007 to 2011, items in Google Reader could be shared with other Web users. Previously this was done by sending a link through e-mail, directing the user to the shared article; or by creating a basic webpage that includes all shared items from a user's account. In December 2007, Google changed the sharing policy so that items the user marked as shared were automatically visible to their Google Talk contacts.[24] Users criticized this change because there was no way to opt out.[25]

Google removed the sharing functionality built into Reader in October 2011, and replaced it with a Google+ +1 button.[26] Users criticized this change because it effectively dismantled existing social networks that used these features and disabled sharing and publishing functions that served as a communications medium for Iranians seeking news sources that couldn't be blocked by the government.[27]

The Google+ +1 button and count of how many people liked an article were removed in March 2013 shortly after the announcement that Google Reader would be discontinued.

Google Reader was the first application to make use of Google Gears, a browser extension that let online applications work offline.[28] Users who installed the extension could download up to 2000 items to be read offline. After coming back online, Google Reader updated the feeds. Google Reader stopped supporting this feature in June 2010.[29]

A mobile interface was released[30] on May 18, 2006. It could be used by devices that support XHTML or WAP 2.0. On May 12, 2008, Google announced a version of Google Reader targeted at iPhone users.[31] in December 2010, Google released a Google Reader app for Android, available from the Android Market.[32]

On May 4, 2006, Google released a new feature[33] which enabled feeds from Reader to be displayed on iGoogle (formerly Google Personalized Homepage).

In March 2010, Google announced[34] and released[35] Google Reader Play. Play presented a slideshow interface which displayed popular items one at a time. These items were drawn from assorted sites' feeds, and their appearance in Play was based on the data provided by Reader users' responses, e.g. how many people liked or shared the item. Unlike Google Reader, a Google Account was not required to access Play.