Grom (company)

Gromart S.p.A., traded as Grom, is an Italian gelato company based in Turin. Grom's first Italian store was established in 2003 by Federico Grom and Guido Martinetti.[1] It had further expanded internationally and established branches in several regions, namely New York City, Los Angeles, Malibu, Paris, Jakarta, Osaka, Dubai and London.

Gromart S.r.l.
Grom
TypeJoint-stock
IndustryFood and Beverage
GenreIce cream
FoundedMay 18, 2003 (2003-05-18) in Turin, Italy
FounderGuido Martinetti, Federico Grom
HeadquartersPizza Paleocapa 1/D,
Turin
,
Italy
Number of locations
64 (2015)
Area served
China
France
Indonesia
Italy
Japan
United Arab Emirates
United Kingdom
United States
RevenueIncrease € 23 million
ParentUnilever
Websitehttp://www.grom.it/en/
Guido Martinetti, co-founder of Grom
Grom shop in Shinjuku, Tokyo

Born from an initial investment of 32,500 euros per shareholder,[2] in 2009 the company achieved a turnover of 16 million euros. In 2011, revenues reached 23 million.[3]

On 1 October 2015, the consumer goods international Unilever acquired the company for an undisclosed price.[4]

Grom has slowly closed a number of stores, including New York, Los Angeles, Century City, Modena and Hong Kong, while opening new ones including Prague.[5]

References
  1. "Da Grom a Venchi, la Torino che piace" (in Italian). La Repubblica. 2010-01-19.
  2. "Articolo tratto dal settimanale Economy" (PDF).
  3. "Il coraggio degli imprenditori della casa accanto". 22 Apr 2012.
  4. "Unilever buys premium Italian ice cream maker GROM". Reuters. 1 October 2015.
  5. "Twenty-five new brands came to the Czech market last year". Cushman & Wakefield Retail Leasing services. 1 October 2015.


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