Gummy supplement

Gummy supplements, are dietary supplements delivered as gummy-candy-like products, most commonly comprising vitamins.[1][2] They are often used as a more palatable alternative to other supplement formulations.

Flinstones Vitamin C - an example of a gummy supplement
An example of a gummy supplement produced by Bayer and specifically marketed at children

The price of gummy supplements varies by brand, but can be considered comparable to the cost of similar supplements.[3]

The gummy supplement market is rapidly growing, driven by growing awareness of preventive care, rising cases of undernourishment in developing countries and a rise in new product offerings from both major traditional pharmaceutical companies, as well as new startups.[4]

Global sales of gummy vitamins in 2022 are estimated to be over US$7 billion,[5] with some sources predicting a rise to US$42 billion by 2030.[6]

Common constitution and varieties

Most commonly, gummy supplements are made from gelatin, cornstarch, water and sugar, along with flavorings.[7]

Although gummy vitamins are the most popular type of gummy supplements, they may also be derived from herbal supplements, containing extracts from plants like ashwagandha[8] and cannabis (e.g., CBD),[9] as well as the algae-derived astaxanthin.[10]

Gummy supplements for hair health have been advertised in social media by influencers but there are concerns regarding efficacy and safety.[11]

Other novel types of gummy supplements include 3D printed gummies,[12] collagen gummies.[13]

The rising popularity of gummy supplements has led to many high-profile celebrity endorsed campaigns and product lines, including lines by Kourtney Kardashian,[14] Martha Stewart[15] and Alicia Silverstone.[16]

Health effects and benefits

Gummy supplements often provide similar benefits to their traditional multivitamins or other dietary supplement equivalents, due to generally comprising the same active ingredients. The primary benefit of gummy supplements over their counterparts, however, is their imitation of candy, providing a pleasant taste and easy-to-consume nature, which appeals to many children and adults who may not like swallowing pills.[17]

Criticisms and adverse effects

Although marketed to the general population, research suggests that most people who eat a balanced diet do not need to take vitamin or mineral supplements.[18]

Often the appealing taste of gummy supplements comes from added sugars, which may lead to excessive sugar consumption,[19] linked to obesity, heart disease and dental cavities. Due to this, increasing sugar-free options now exist,[20] however these can often contain sugar alcohols, which can lead to diarrhea or nausea.[21]

Many gummy supplements contain artificial food colorings, which have been linked in some studies to behavioral issues in children.[22]

Due to their nature replicating candy, they may be susceptible to overconsumption, particularly in children, which may lead to vitamin or mineral toxicity.[23]

In the United States, gummy supplements are regulated by the Food and Drug Administration as a food, meaning less rigorous research and testing is required than medicines. The FDA does not have the authority to approve supplements for safety and effectiveness, or to approve their labeling, before being sold to the public.[24]

Due to the necessity to contain other ingredients for taste, texture and color, gummy supplements can have lower amounts of the active ingredient than traditional methods.[25]

Notable gummy supplement producers

See also

References
  1. Janin, Alex. "Gummy Vitamins Are Surging in Popularity. Are They Healthy or Just Candy?". WSJ. Retrieved 2022-11-09.
  2. Jaqua, Maggie (2022-10-14). "Healthy or Just Candy? CRN Responds to Article Criticizing Gummies/Supplements". WholeFoods Magazine. Retrieved 2022-11-09.
  3. "12 Best Vitamins for Kids 2023: Comparison, Daily Needs, and FAQ". medicalnewstoday.com. Retrieved 2 August 2023.
  4. "Insights on the Worldwide Gummy Vitamin Industry to 2025 - Featuring Bayer, Natrol & Melrob Group Among Others - ResearchAndMarkets.com". www.businesswire.com. 2020-06-04. Retrieved 2023-08-02.
  5. "Gummy vitamins are more appealing than pills — but they have some serious drawbacks". TODAY.com. Retrieved 2022-11-09.
  6. GreyViews (2023-01-14). "Gummy Vitamins Market will worth USD 42 billion by 2030 : GreyViews". GlobeNewswire News Room. Retrieved 2023-08-02.
  7. "Should you take gummy vitamins?". UCLA Health. Retrieved 2 August 2023.
  8. "Goli Ashwagandha Gummies Review". Forbes Health. 2022-10-24. Retrieved 2022-11-09.
  9. "Royal CBD Gummies Review". Forbes Health. 2022-10-28. Retrieved 2022-11-09.
  10. "Solabia-Algatech launches Vitamin C astaxanthin gummies". nutraceuticalbusinessreview.com. Retrieved 2022-11-09.
  11. "Mito ou verdade: Gummy Hair, gominhas de vitamina, fazem o cabelo crescer?". O Globo (in Brazilian Portuguese). Retrieved 2022-11-09.
  12. "3D printed nutrient gummy brand Rem3dy Health honoured with King's Award for Enterprise". Business Matters. 2023-04-21. Retrieved 2023-08-02.
  13. "Sirio Europe debuts collagen gummies for beauty and sports nutrition at Vitafoods Europe 2023". Nutritional Outlook. 2023-05-02. Retrieved 2023-08-02.
  14. "Kourtney Kardashian's Lemme vagina gummies? Don't bother, say experts". BBC News. 2023-02-07. Retrieved 2023-08-02.
  15. Stabile, Angelica (2022-08-15). "Martha Stewart drops pumpkin spice CBD Wellness Gummies as limited-edition 'fall favorite'". FOXBusiness. Retrieved 2023-08-02.
  16. "Alicia Silverstone launches vitamin line". HELLO!. 2017-08-25. Retrieved 2023-08-02.
  17. Ethan, D.; Basch, C. H.; Samuel, L.; Quinn, C.; Dunne, S. (2015). "An examination of product packaging marketing strategies used to promote pediatric multivitamins - PubMed". PubMed. 40 (3): 564–568. doi:10.1007/s10900-014-9972-1. PMID 25416097. Retrieved 2 August 2023.
  18. Kamangar, F.; Emadi, A. (2012). "Vitamin and Mineral Supplements: Do We Really Need Them?". PubMed Central (PMC). 3 (3): 221–226. PMC 3309636. PMID 22448315.
  19. "Do Gummy Vitamins Work as Well as Traditional Vitamins?". Cleveland Clinic. 2021-05-14. Retrieved 2022-11-09.
  20. "Gummy Vitamins: Are They Real Vitamins or Pure Sugar? | HealthNews". HealthNews. Retrieved 2 August 2023.
  21. Mäkinen, K. K. (2016). "Gastrointestinal Disturbances Associated with the Consumption of Sugar Alcohols with Special Consideration of Xylitol: Scientific Review and Instructions for Dentists and Other Health-Care Professionals". PubMed Central (PMC). 2016: 1–16. doi:10.1155/2016/5967907. PMC 5093271. PMID 27840639.
  22. Nigg, J. T.; Lewis, K.; Edinger, T.; Falk, M. (2012). "Meta-Analysis of Attention-Deficit/Hyperactivity Disorder or Attention-Deficit/Hyperactivity Disorder Symptoms, Restriction Diet, and Synthetic Food Color Additives". PubMed Central (PMC). 51 (1): 86–97.e8. doi:10.1016/j.jaac.2011.10.015. PMC 4321798. PMID 22176942.
  23. Lam, H. S.; Chow, C. M.; Poon, W. T.; Lai, C. K.; Chan, K. C.; Yeung, W. L.; Hui, J.; Chan, A. Y.; Ng, P. C. (2006). "Risk of vitamin A toxicity from candy-like chewable vitamin supplements for children - PubMed". PubMed. 118 (2): 820–824. doi:10.1542/peds.2006-0167. PMID 16882846. Retrieved 2 August 2023.
  24. "FDA 101: Dietary Supplements". U.S. Food and Drug Administration. Retrieved 2 August 2023.
  25. "FDA 101: Dietary Supplements". U.S. Food and Drug Administration. Retrieved 2 August 2023.
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