The Bountiful Company

The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which sold most of the company's brands to Nestlé in 2021.[2]

The Bountiful Company
TypePrivate
IndustryRetail
Founded1971
HeadquartersRonkonkoma, New York, U.S.
Key people
Paul Sturman, CEO
ProductsNutritional supplements
RevenueIncrease $3 billion (2013)
OwnerNestlé
Number of employees
13,000[1]
Websitewww.bountifulcompany.com

It was originally known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995. It then changed its name back to Nature's Bounty Co. in 2016.[3] It changed to its current name, the Bountiful Company, in January 2021.[4]

History

The company was founded in 1971 by Arthur Rudolph, as a mail order company named Nature's Bounty.

The company was publicly traded until 2010, when the Carlyle Group acquired it for $3.8 billion.

As of 2015, the company reported total sales of $3 billion, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer.[5] It considered selling the company amid growing interests from China,[6] or an IPO early 2017.[7]

In 2017, the Carlyle Group sold a majority stake in the company to Kohlberg Kravis Roberts.[8]

In 2021, the company was acquired by Nestlé for $5.75 billion.[9][10][11]

Brands

The Bountiful Company owns a wide variety of brands including:

  • American Health
  • Balance Bar
  • Best Bar Ever, Inc.[12]
  • Body Fortress
  • DeTuinen
  • Dr.Organic (Organic Doctor in the U.S.) [13]
  • Ester-C
  • Good 'n Natural
  • Home Health
  • MET-Rx
  • Natural Wealth
  • Nature's Bounty
  • Osteo Bi-Flex
  • Physiologics
  • Pure Protein
  • Puritan's Pride
  • Rexall
  • SiSU
  • Solgar
  • Sundown Naturals

The 2011 Consumer Reports investigation controversy

A 2011 Consumer Reports investigation[14] found that in fish-oil supplements, there were "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty."

See also

References
  1. "The Nature's Bounty Co". Forbes.
  2. "Nestle buys vitamin maker Bountiful's main brands for $5.75 billion". Reuters. 2021-04-30. Retrieved 2021-06-19.
  3. "NBTY Debuts New Moniker, Updates on Refocusing Initiatives". Natural Products INSIDER. 2017-11-21. Retrieved 2021-06-19.
  4. "Nature's Bounty becomes The Bountiful Company". Drug Store News. Retrieved 2021-06-19.
  5. "The Nature's Bounty Co. Fact Sheet" (PDF).
  6. "Carlyle hires Goldman Sachs to help sell Nature's Bounty: sources". Reuters. 2017-01-07. Retrieved 2017-06-18.
  7. "Report: IPO weighed for Nature's Bounty". Newsday. Retrieved 2017-06-18.
  8. Noto, Anthony (24 July 2017). "After WebMD, KKR buys majority stake in vitamin and food supplement maker". New York Business Journal. Retrieved 2021-06-19.
  9. Kostov, Nick (30 April 2021). "Nestlé Expands in Vitamins With $5.75 Billion Nature's Bounty Deal". Wall Street Journal.
  10. "Nestle buys vitamin maker Bountiful's main brands for $5.75 billion". CNBC. 30 April 2021.
  11. "Nestle to Buy Vitamin Brands From KKR for $5.75 Billion". Bloomberg.com. 30 April 2021.
  12. "The Natures Bounty Company acquires The Best Bar Ever". FoodBev Media Ltd. 24 January 2018. Retrieved 30 January 2018.
  13. "NBTY™ Acquires Dr. Organic®".
  14. "Fish Oil & Omega 3 Supplements Reviewed & Claim Checked - Consumer Reports". Retrieved 2017-06-18.
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