Guter Rat

Guter Rat (German: Good Advice) is a monthly business and consumer magazine published first in the German Democratic Republic (GDR). The magazine is one of three East German magazines which have survived German reunification, including Eulenspiegel and das Magazin.[1]

Guter Rat
Editor-in-chiefRobert Schneider
Categories
  • Business magazine
  • Consumer magazine
FrequencyMonthly
Circulation193,784 (Q4, 2014)
PublisherSuper Illu Verlag
Founded1945
First issue1 November 1945 (1945-11-01)
CompanyHubert Burda Media
Country
Based inBerlin
LanguageGerman
Websitewww.guter-rat.de
ISSN0017-582X

History and profile

Guter Rat was first published in the German Democratic Republic.[2][3] The first issue appeared in Leipzig in November 1945.[1][4] The magazine was owned by Otto Beyer Verlag and was published by the company on a quarterly basis during this period.[1]

Following reunification Guter Rat began to be published monthly by the Gong Verlag.[5][6] Then its publisher became the Super Illu,[7] and the magazine also became part of the Hubert Burda Media in December 2000.[5][8] It has its headquarters in Berlin.[5][7]

Content and editors

Guter Rat was a socialist consumer magazine when it was published in the GDR.[9] During this period the magazine provided its readers with financial advice that was not related to their needs, but what the editors felt was significant.[9] For instance, the magazine reinforced the use of plastic goods in line with the policies of the state.[10] In June 2010 the magazine was redesigned to expand its coverage.[8]

Werner Zedler served as the editor-in-chief of Guter Rat who was appointed to the post in 1998.[1] As of 2015 Robert Schneider was the editor-in-chief of the monthly.[11]

Circulation

In 2000 Guter Rat sold 230,000 copies.[6] The magazine was the best-selling business magazine in Germany with a circulation of 264,000 copies in 2005.[12] Its circulation was 266,000 copies in 2006.[13] In 2010 the monthly sold 285,232 copies.[14] During the fourth quarter of 2014 its circulation was 193,784 copies.[11]

See also

List of magazines in Germany

References
  1. Susanne Tenhagen (10 October 2000). ""Guter Rat": Stricken ist out". Der Tagesspiegel (in German). Retrieved 19 April 2015.
  2. Eli Rubin (2009). Synthetic Socialism: Plastics and Dictatorship in the German Democratic Republic. Chapel Hill, NC: The UNC Press. p. 168. ISBN 978-1-4696-0677-4.
  3. Wolfgang Hinck (2012). "The role of domestic animosity in consumer choice: Empirical evidence from Germany". In Erdener Kaynak; et al. (eds.). Marketing Issues in Western Europe: Changes and Developments. London; New York: Routledge. p. 89. ISBN 978-1-136-43759-5.
  4. Western Europe 2003 (5th ed.). London; New York: Europa Publications. 2002. p. 294. ISBN 978-1-85743-152-0.
  5. "Burda Verlag übernimmt "Guter Rat!"". Berliner Zeitung. 23 March 2002. Retrieved 15 December 2014.
  6. "Top 50 Finance/Business/News magazines worldwide (by circulation)" (Report). Magazine Organization. Retrieved 13 December 2014.
  7. "Guter Rat". Publicitas. Retrieved 15 December 2014.
  8. "Germany: "GUTER RAT" magazine gets a redesign". Mags 360. 24 June 2010. Retrieved 15 December 2014.
  9. John Griffith Urang (2010). Legal Tender: Love and Legitimacy in the East German Cultural Imagination. Ithaca, NY: Cornell University Press. pp. 199–200. ISBN 0-8014-7653-4.
  10. Aniruddha Gupte (2019). "Synthesizing Solutions: An Exploration of the Modern Relevance of Socialist Design Principles through the Medium of Plastics". Popular Inquiry. 1. ISSN 2489-6748.
  11. "Guter Rat". Burda Community Network (in German). Retrieved 19 April 2015.
  12. "World Media in 2005: Germany". Campaign. 11 March 2005. Retrieved 15 December 2014.
  13. "World Media in 2006: Germany". Campaign. 31 March 2006. Retrieved 15 December 2014.
  14. "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 31 March 2015.
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