Hacienda Beer Company

Hacienda Beer Company is a microbrewery in the U.S. state of Wisconsin. It is strongly associated with the Door County Brewing Company (DCBC), from which Hacienda was created in 2018.[upper-alpha 1] As of 2022, Hacienda brews their beer in DCBC facilities in Baileys Harbor and operates a taproom on Milwaukee's Upper East Side. Their beer is served both there and at DCBC in Baileys Harbor.

External image
image icon Exterior photo of Hacienda's Milwaukee taproom, via Mike Simon

History

Hacienda originated in the family-run Door County Brewing Company, which was founded by John and Angie McMahon beginning in 2012 as a way of luring their sons Danny and Ben back to their Door County, Wisconsin, roots.[3] In 2017, Danny, Ben, and three other DCBC employees founded Hacienda, giving an intentional branding for experimental and non-conventional beers—what a local Door County magazine called "bolder flavors".[4][5] According to a later Hacienda general manager:

Hacienda was their attempt at doing more experimental stuff [like US] East Coast hazy IPAs, milkshake stuff, juicy IPAs ... things that are really popular out there. Door County was doing ... more straightforward stuff.[6]

Hacienda launched in February 2018, having waited for the equipment needed to finalize a new 15-barrel brewery and taproom in Baileys Harbor.[4]

In November 2018, Hacienda announced that had signed a lease with Milwaukee developer Josh Jeffers to open a taproom of their own on the city's Upper East Side. The space was formerly used for G-Daddy's BBC Bar and Grill, but was gutted inside in preparation for the new operators.[7][upper-alpha 2] Beer for the new location would be brewed in DCBC's 15-barrel brewery.[9]

The Milwaukee taproom opened in June 2019, and becoming part of a wave of new openings that reinvigorated the surrounding district and cemented a shift in the area's patronage from college students to young well-heeled professionals.[8] In November of the same year, the brewery added two lines of roasted coffee for sale,[10] and overhauled their food menu.[11] In 2021, the McMahons departed DCBC and Hacienda.[12]

In late 2022, a new management team at Hacienda announced a brand "re-introduction" with the goal of making it less intimidating to casual visitors. Changes included a new exterior sign to highlight the taproom's kitchen offerings, another menu shake-up under new executive chef Ashley Turner, and the addition of hard seltzers.[13][14][15][16] In 2023, Hacienda won the Wisconsin IPA Fest with a beer called Back to the Flow, a hazy IPA.[17]

Milwaukee location
External image
image icon Publicity stills of Hacienda's Milwaukee taproom

Hacienda's 4,500-square-foot (420 m2), 125 seat Milwaukee taproom is located in a 1913 building at 2018 E. North Ave.[8][18][15] The interior, gutted prior to Hacienda moving in, was designed by Milwaukee-based 360 Degrees. They aimed to create "a blend of casual, whimsical, yet hardworking, sophisticated and timeless qualities."[18]

Primary colors in the new taproom included blue, green, and orange.[19] The builders left cream city brick walls deliberately exposed while large hanging orbs to light the space.[6] Seats on the Prospect Ave. side of the building were upholstered with Madras fabric.[2] The way to the bathrooms is marked by a highly visible neon sign reading "flush vibes".[19]

Beer

Hacienda focuses on juicy IPAs, pale ales, and sour beers.[19] At its opening, it served around twelve beers, including:[8]

  • Everything Eventually, a New England–style pale ale and its best-selling beer[1]
  • Does Anyone Work Around Here?, an unfiltered lager[19]
  • There is No Other Way, a gin-barrel aged farmhouse ale[19]

See also

Notes
  1. Hacienda has been described as being "spun off" from the Door County Brewing Company,[1] or as that company's "experimental arm."[2]
  2. Hacienda was the first brewery to open a Milwaukee taproom unconnected from beer-producing facilities. They were permitted to do so under a Wisconsin law allowing breweries to operate up to two taprooms: one at their production facility, and another at a single remote location within the state.[8]

References
  1. Hoffmeister, Hannah (June 7, 2019). "First Look: Hacienda Beer Co.'s East Side Taproom". Milwaukee Magazine. Archived from the original on November 15, 2022. Retrieved November 15, 2022.
  2. Flanigan, Kathy (May 31, 2019). "Hacienda Beer brings a lush vibe and a selection of experimental beers to Milwaukee's east side". Milwaukee Journal Sentinel. Archived from the original on January 30, 2023. Retrieved November 15, 2022.
  3. "Crafting a Family Brewery". Door County Pulse. June 18, 2015. Archived from the original on November 15, 2022. Retrieved November 15, 2022.
  4. Flanigan, Kathy (December 15, 2017). "Door County Brewing founders launch Hacienda Beer Co". Milwaukee Journal Sentinel. Archived from the original on May 25, 2022. Retrieved November 15, 2022.
  5. Skiba, Alyssa (December 7, 2020). "The Art of the Beer Label". Door County Living (published October 23, 2020). Archived from the original on November 15, 2022. Retrieved November 15, 2022.
  6. Tanzilo, Bobby (April 9, 2019). "Progress report: Hacienda Beer Co. taproom". OnMilwaukee. Archived from the original on November 15, 2022. Retrieved November 15, 2022.
  7. Ryan, Sean (November 21, 2018). "Hacienda Beer Co. opening in former BBC space". Milwaukee Business Journal. Archived from the original on October 3, 2023. Retrieved November 15, 2022.
  8. Horne, Michael (June 18, 2019). "Bar Exam: Hacienda Beer Company A Radical Redo". Urban Milwaukee. Archived from the original on November 15, 2022. Retrieved November 15, 2022.
  9. Flanigan, Kathy (November 21, 2018). "Door County's Hacienda Beer Co., will open a taproom on Milwaukee's east side next spring". Milwaukee Journal Sentinel. Archived from the original on January 28, 2023. Retrieved November 15, 2022.
  10. Flanigan, Kathy (October 14, 2019). "Hacienda Beer's creative vibe extends to a new venture: Hacienda Coffee; it's sold at Milwaukee taproom". Milwaukee Journal Sentinel. Archived from the original on October 5, 2022. Retrieved November 15, 2022.
  11. Maas, Tyler (November 4, 2019). "Hacienda Beer Co. announces new menu, updated brunch items, Hacienda Coffee line". Milwaukee Record. Archived from the original on November 15, 2022. Retrieved November 15, 2022.
  12. Drosner, Chris (November 21, 2021). "Beer Baron: Reimagined stout a sign of change at Door County Brewing". Wisconsin State Journal. Madison.com. Archived from the original on November 15, 2022. Retrieved November 15, 2022.
  13. Wild, Matt (November 10, 2022). "Revamped Hacienda Taproom & Kitchen now home to some of East Side's best food, drinks". Milwaukee Record. Archived from the original on November 15, 2022. Retrieved November 15, 2022.
  14. Fredrich, Lori (November 10, 2022). "From beer bites to brunch: Hacienda Taproom & Kitchen gets a redux". OnMilwaukee. Archived from the original on November 15, 2022. Retrieved November 15, 2022.
  15. Meyer, Maredithe (2022-12-23). "How Hacienda Beer Co. adapted its taproom menu, business model for sustained growth". BizTimes - Milwaukee Business News. Retrieved 2023-10-09.
  16. Kierzek, Kristine M. (2022-12-14). "Hacienda Taproom chef brings a touch of Texas to new menu". Journal Sentinel. Retrieved 2023-10-09.
  17. Tanzilo, Bobby (2023-08-14). "Hacienda Beer Co.'s Krebsbach talks about IPA Fest-winning beer". OnMilwaukee. Retrieved 2023-10-09.
  18. Lesk, Sari (June 3, 2018). "Hacienda Beer Co. opens taproom on Milwaukee's east side". Milwaukee Business Journal. Archived from the original on December 6, 2021. Retrieved November 15, 2022.
  19. Fredrich, Lori (May 30, 2019). "The BBC becomes the HBC: Slick design is at core of Hacienda Beer Co. Taproom". OnMilwaukee. Archived from the original on November 15, 2022. Retrieved November 15, 2022.

Further reading
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