Haglöfs

Haglöfs AB is an outdoor equipment brand founded in 1914 in Sweden by Wiktor Haglöf.

Haglöfs AB
IndustryOutdoor clothing & equipment
FoundedDalarna, 1914
FounderWiktor Haglöf
Headquarters
Sweden
Key people
CEO: Fredrik Ohlsson Chairman of the Board: Carsten Unbehaun [1]
ProductsOutdoor clothing, footwear, backpacks, sleeping bags
OwnerASICS
Websitewww.haglofs.com

Business

Haglöfs is sold in 21 markets via: Wholesale (direct accounts as well as through distributors), has e-commerce in 12 countries, and runs 12 own stores.[2]

Haglöfs has been a wholly owned subsidiary of ASICS Corporation since 2010. ASICS Corporation is headquartered in Kobe, Japan and is listed on the Tokyo Stock Exchange. Haglöfs operates through subsidiaries in Sweden, Norway, Finland, Denmark, Germany and the United Kingdom, while ASICS Corporation manages Haglöfs' operations in Japan.

Haglöfs designs, develops and markets clothing, shoes and hardware for outdoor use from its head office in Alvik, Stockholm, Sweden. Haglöfs does not own any factories, but collaborates with a network of over 80 material suppliers and manufacturers of clothing, shoes and hardware in 17 countries. The majority of Haglöfs' products are sent to their warehouse in Avesta, Sweden, from where they are distributed to various sales channels.

Haglöfs is currently sold in 21 markets via retailers and distributors, has e-commerce in 12 countries and 12 own stores. In 2020, the company sold products for SEK 724.5 million and had 234 employees worldwide, of which 165 in Sweden.[3][4]

Fredrik Ohlsson, CEO

References
  1. "Haglöfs Sustainability Report 2020" (PDF).
  2. "Haglöfs Sustainability Report 2020" (PDF).
  3. "Haglöfs Sustainability Report 2020" (PDF). Haglöfs.
  4. "Alla Bolag".
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