Hang Ten (brand)

Hang Ten is a Hong Kong-owned lifestyle and apparel company that had its origins in surf wear but now makes mass-market casual clothing and other items, selling the bulk of its products in the East Asian market, including Hong Kong, Taiwan and South Korea.[1] Hang Ten's name comes from the surfing maneuver of 'hanging ten', that is, to hang all ten toes over the edge of the surfboard. Its original logo was a sewed-on pair of little feet. Today, the company licenses its logo and designs for apparel, paddle-boards, skateboards, surfboards, sun care, and other lifestyle products. Hang Ten products are sold in many countries around the world, including the United States, Canada, Mexico, Panama, Brazil, Hong Kong, Korea, Taiwan, Japan, China, Singapore, Myanmar, the Philippines, Malaysia, Cambodia, Pakistan, Australia and South Africa.[2]

Hang Ten
Product typeSurf lifestyle clothing
OwnerLi & Fung (2012-present) (retail stores)
American Brand Holdings, LLC (copyright and licensing owner)
CountryUnited States
Introduced1960
MarketsInternational
Websitehangten.com
The storefront of a Hang Ten clothing shop in Kowloon City, Hong Kong

History

Hang Ten was founded in 1960 in Seal Beach, California by Doris Moore and Duke Boyd,[3] as a maker of surfing apparel. It branched into other sports apparel, and helped develop the action-sports apparel industry. Boyd sold Hang Ten in 1970.[4] The brand was bought by Hong Kong-based conglomerate Li & Fung in 2012.[5]

See also
  • Golden Breed, a surf wear company subsequently founded by Duke Boyd

References
  1. O'Keeffe, Kate; Gopalan, Nisha (20 December 2011). "Li & Fung Company Makes $340.7 Million Offer for Hang Ten". Wall Street Journal. Retrieved 14 April 2015.
  2. "About Hang Ten". hangten.com. Hang Ten. Retrieved 14 April 2015.
  3. Carroll, Corky (January 1, 2015). "Memories of an 'Endless' Tour". Huntington Beach Wave. The Orange County Register. p. 6.
  4. Hamanaka, Kari (July 5, 2013). "Hang Ten Founder's New Line Targets 'Gentleman Surfer'". Orange County Business Journal. Retrieved 14 April 2015.
  5. Steger, Isabella (10 August 2012). "Questions Over Li & Fung's Acquisition Strategy". Wall Street Journal. Retrieved 14 April 2015.
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